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	<title>Augmented World Expo (archive) &#187; ar basketball</title>
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		<title>AR Basketball mug (by Paladone)</title>
		<link>http://archive.augmentedworldexpo.com/auggie-award/best-ar-campaign/ar-basketball-mugby-paladone/</link>
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		<pubDate>Tue, 14 May 2013 13:55:20 +0000</pubDate>
		<dc:creator><![CDATA[Vitaliy Goncharuk]]></dc:creator>
				<category><![CDATA[Best Campaign]]></category>
		<category><![CDATA[ar basketball]]></category>
		<category><![CDATA[AR23D]]></category>

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		<description><![CDATA[Nomination for Auggie Award: Best AR Campaign Creator: AR23D Studio Organization: Ar23D Studio / Augmented Pixels Co LTD =*=*=*= Description: Our product demonstrates in a natural way how sales of &#8220;offline&#8221; products can be increased with a help of AR games. This project was implemented in cooperation with Paladone &#8211; the largest manufacturer of souvenirs in Great Britain. A Paladone released a special mug with AR marker, while our company provided an application &#8211; AR Basketball. Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature &#8211; the basketball game. In 2011 Apple included our game AR Basketball in the list &#8220;New and noteworthy&#8221; in 60 countries! Where to find it: http://www.ebay.com/itm/AR-BASKETBALL-APP-MUG-Augmented-Reality-Tea-Coffee-Mug-for-iPhone-5-4-3-iPad-/350786629462?pt=UK_HG_Crockery_RL&#038;hash=item51ac832f56 Platforms: Mobile Additional Screenshots:]]></description>
				<content:encoded><![CDATA[<h3>Nomination for Auggie Award: Best AR Campaign</h3>
<p><a href="http://augmentedworldexpo.com/wp-content/uploads/2013/05/arbasketball2.jpg"><img class="alignleft size-full wp-image-1003959" alt="arbasketball2" src="http://augmentedworldexpo.com/wp-content/uploads/2013/05/arbasketball2.jpg" width="500" height="300" /></a></p>
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<h3>Creator: AR23D Studio</h3>
<h3>Organization: <a href="http://ar23d.com" target="_blank">Ar23D Studio / Augmented Pixels Co LTD</a></h3>
<div style="clear;padding-top: 20px; color: #fff;">=*=*=*=</div>
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<h3>Description:</h3>
<p>Our product demonstrates in a natural way how sales of &#8220;offline&#8221; products can be increased with a help of AR games.</p>
<p>This project was implemented in cooperation with Paladone &#8211; the largest manufacturer of souvenirs in Great Britain. A</p>
<p>Paladone released a special mug with AR marker, while our company provided an application &#8211; AR Basketball.</p>
<p>Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature &#8211; the basketball game.</p>
<p>In 2011 Apple included our game AR Basketball in the list &#8220;New and noteworthy&#8221; in 60 countries!</p>
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<h3>Where to find it:</h3>
<p>http://www.ebay.com/itm/AR-BASKETBALL-APP-MUG-Augmented-Reality-Tea-Coffee-Mug-for-iPhone-5-4-3-iPad-/350786629462?pt=UK_HG_Crockery_RL&#038;hash=item51ac832f56</p>
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<h3>Platforms:</h3>
<p>Mobile</p>
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<h3>Additional Screenshots:</h3>
<p><a href="http://augmentedworldexpo.com/wp-content/uploads/2013/05/arbasketball1.jpg"><img class="size-full wp-image-1003958 alignnone" alt="arbasketball1" src="http://augmentedworldexpo.com/wp-content/uploads/2013/05/arbasketball1.jpg" width="270" height="480" /></a></p>
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