In 2009, Ori was the co-founder and CEO of Ogmento, one of the first venture-backed companies conceived from the ground up to develop and publish augmented reality games – games that are played in the real world.

Ori has been an enterprising champion of the augmented reality industry since 2007. He established Games Alfresco – a leading augmented reality blog that helped popularize AR, and co-founded the Augmented Reality Event (ARE) – the world’s largest and most influential conference for AR – now in its 4th year.
Ori is a recognized speaker in the AR industry as well as a sought after adviser for augmented reality initiatives.

Previously, as Senior Vice President of Solution Marketing for SAP’s platform, Ori was responsible for the positioning and marketing of SAP NetWeaver – which under his leadership grew from a mere concept to a billion dollar business for SAP.
Prior to SAP, Ori joined TopTier Software, as one of the first employees of this start-up.
He lead the development and introduction to the market of more than 15 multimedia and business applications including the world’s leading enterprise portal, which in 2001 was acquired by SAP for $400 Million.

Ori has a double major in Computer Science and Cinema from Tel Aviv University, and is a graduate of INSEAD University business leadership program.