Augmented World Expo (archive) » CacheTown

Cachetown

Andrew Couch — Fri, 17 May 2013 13:33:09 +0000

Nomination for Auggie Award: Best Mobile AR App

Creator: Andrew Couch

Organization: Candy Lab

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Description:

For the use of location based augmented reality for gaming uses of prize giveaways, special offering and deals that are immediately around a player they are now able to receive while playing a game akin to the real life Super Mario Bros. Attached for consideration was a recent promotion with Mikes Hard Lemonade.

Where to find it:

https://play.google.com/store/apps/details?id=com.cachetown.game&hl=en

Platforms:

Mobile, Location Technologies

Additional Screenshots:

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Cachetown

Andrew Couch — Fri, 17 May 2013 13:23:59 +0000

Nomination for Auggie Award: Best AR Video

Creator: Andrew Couch

Organization: Candy Lab

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Description:

Our use of a creative concept conveying the message of location based augmented reality to the common consumer through video. http://vimeo.com/50419928

Where to find it:

https://play.google.com/store/apps/details?id=com.cachetown.game&hl=en

Platforms:

Mobile, Location Technologies

Additional Screenshots:

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Cachetown | New Car Dealer Cachetown Challenge

Andrew Couch — Mon, 06 May 2013 14:49:09 +0000

Nomination for Auggie Award: Best AR Campaign

Creator: Andrew Couch

Organization: Candy Lab

=*=*=*=Public Voting Starts on May 16th.

Description:

We would like to be considered based off of our client quote and case study along with media they went out to obtain based off of how Cachetown worked for them, respectively see below and thank you for considering our submission.

Quote by Candy Lab’s point of contact, President Of the New Car Dealer Association of El Paso, Texas:

Candy Lab,
“Your team did an Outstanding job on the Cachetown Challenge. We had such a fun time going in and out of the location based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. We are still hearing from the social aspects of the game in our websites. We know the “gamer” industry is growing at almost immeasurable rates, and it is fun to tie our business to the growth the gamer industry is seeing. We know it is all about being seen, the game got us out in front of tens and thousands of people. it was an honor for our 27 dealer franchises to be a part of the first use of this concept technology in the USA. We look forward to using Cachetown in future events”.

John Luciano El Paso New Car Dealer President
Dick Poe Toyota Social Director& General Manager El Paso, Texas.

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Opening PR – http://www.elpasoinc.com/lifestyle/local_features/article_9af54c52-e4d1-11e1-b7c1-0019bb30f31a.html
Post PR – http://mediacommunicationsinc.com/tada/pdfs/tada12i06.pdf (page 17 of 36)
Post PR – http://www.utsandiego.com/news/2012/nov/21/new-augmented-realty-app-aims-traction-gamers-mark/

Where to find it:

http://www.candylab.com/augmented-reality/

Platforms:

Mobile, Location Technologies

Additional Screenshots:

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Andrew Couch

admin — Mon, 25 Mar 2013 02:09:08 +0000

Andrew founded Candy Lab in 2010 with a vision to build an interactive web based firm, focused on creative solutions to enable companies to capitalize on strategic aspects of the Internet. As a creative executive, he pioneered a team to develop an augmented reality hyper location based cross promotional system. With over 5 years experience developing content for online, mobile and emerging platforms, he spearheaded Cachetown atop this emerging technology.
As co- founder of Platester, a product that turned a license plate on a vehicle into a unique identifier for web based applications, Andrew created and produced a revolutionary communications tool, which resulted in numerous intellectual property filings allowing users to communicate with one another using the visible license plate. Platester was successfully acquired by Bump in 2010.
Andrew built his career in the U.S Military, as an infantryman. He served active duty in south east Asia and in the Balkans. He also worked with the Department of Defense as a rapid responder for state and federal emergencies.
Upon leaving active service he studied Economics at the State University of New York at Cortland and Albany. He has obtained numerous certifications for Internet Marketing from the University of San Francisco. Andrew is honored by the U.S Army as a recipient of the Combat Infantry Badge, Expert Infantry Badge, Leader Excellence Award from the Warrior Leader Course and Graduated with Honors from the Military Police Academy.