Augmented World Expo (archive) » Candy Lab

CANDY LAB LAUNCHES CANDY B.A.R.™ – INDUSTRY’S FIRST BLENDED AUGMENTED REALITY PLATFORM

Ori Inbar — Tue, 27 May 2014 05:34:08 +0000

Santa Clara, CA, May 26, 2014 – Candy Lab will present Candy B.A.R.™ at the Augmented World Expo 2014 taking place May 26th – 29th, 2014 in Santa Clara, CA. Candy B.A.R. is a unique marketing platform for brands and events looking to maximize user engagement through highly-engaging, location-specific offers and promotional campaigns. Candy B.A.R.’s breakthrough technology platform will be demonstrated to technology leaders, venture capitalists, entrepreneurs, and media at the widely-publicized Augmented World Expo event.

Combining the concepts of Google AdWords, Foursquare, and Super Mario Brothers, Candy B.A.R. delivers a highly engaging augmented reality experience to bring marketers’ promotions to life on mobile devices—driving real-time targeted local traffic to specific locations.

“Candy B.A.R. produces location-based augmented reality marketing applications to drive user conversions for advertising campaigns, events, and games.” says Andrew Couch, Founder and CEO of Candy Lab Inc.

Developed for events and national promotions alike, Candy Lab partners upload content to Candy B.A.R. and determine precise real-world locations where they would like their offers and content to appear. Candy B.A.R. then displays these offers on users’ mobile devices by superimposing realistic virtual objects, like branded gold coins, on devices’ camera view screens; allowing content and offers to appear as if they exist in the real world. Users are incentivized to collect these virtual items in a scavenger hunt akin to a real-life Super Mario Brothers experience.

Candy B.A.R. apps, GPS augmented reality engines, and the dashboards that manage them are fully functional and currently live in two U.S. cities: Saint Louis, MO & Corpus Christi, TX. The apps are called “STL250” and “Stop The Wrath.” Candy Lab is currently expanding and is in active discussions with a number of Fortune 500 corporations, government organizations, and global media firms.

To learn more about how Candy B.A.R. works: Click here to view PDF

About Candy Lab, Inc.:Candy Lab, Inc. is a mobile application development company based in St. Louis, MO. Founded in 2012, Candy Lab has developed the world’s first location-based augmented reality platform (Candy B.A.R.) that enables marketers and event organizers to target advertising campaigns to specific locations and engage users in real-time. Candy Lab is a 2013 Arch Grants recipient, selected as one of the top 3% of St. Louis startups.

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For more information contact:

Andrew Couch | Candy Lab Inc. | 858-699-3535 | contact@candylab.com

Cachetown

Andrew Couch — Fri, 17 May 2013 13:33:09 +0000

Nomination for Auggie Award: Best Mobile AR App

Creator: Andrew Couch

Organization: Candy Lab

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Description:

For the use of location based augmented reality for gaming uses of prize giveaways, special offering and deals that are immediately around a player they are now able to receive while playing a game akin to the real life Super Mario Bros. Attached for consideration was a recent promotion with Mikes Hard Lemonade.

Where to find it:

https://play.google.com/store/apps/details?id=com.cachetown.game&hl=en

Platforms:

Mobile, Location Technologies

Additional Screenshots:

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Cachetown | New Car Dealer Cachetown Challenge

Andrew Couch — Mon, 06 May 2013 14:49:09 +0000

Nomination for Auggie Award: Best AR Campaign

Creator: Andrew Couch

Organization: Candy Lab

=*=*=*=Public Voting Starts on May 16th.

Description:

We would like to be considered based off of our client quote and case study along with media they went out to obtain based off of how Cachetown worked for them, respectively see below and thank you for considering our submission.

Quote by Candy Lab’s point of contact, President Of the New Car Dealer Association of El Paso, Texas:

Candy Lab,
“Your team did an Outstanding job on the Cachetown Challenge. We had such a fun time going in and out of the location based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. We are still hearing from the social aspects of the game in our websites. We know the “gamer” industry is growing at almost immeasurable rates, and it is fun to tie our business to the growth the gamer industry is seeing. We know it is all about being seen, the game got us out in front of tens and thousands of people. it was an honor for our 27 dealer franchises to be a part of the first use of this concept technology in the USA. We look forward to using Cachetown in future events”.

John Luciano El Paso New Car Dealer President
Dick Poe Toyota Social Director& General Manager El Paso, Texas.

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Opening PR – http://www.elpasoinc.com/lifestyle/local_features/article_9af54c52-e4d1-11e1-b7c1-0019bb30f31a.html
Post PR – http://mediacommunicationsinc.com/tada/pdfs/tada12i06.pdf (page 17 of 36)
Post PR – http://www.utsandiego.com/news/2012/nov/21/new-augmented-realty-app-aims-traction-gamers-mark/

Where to find it:

http://www.candylab.com/augmented-reality/

Platforms:

Mobile, Location Technologies

Additional Screenshots:

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