Augmented World Expo (archive) » Obvious Engineering http://archive.augmentedworldexpo.com The world's largest augmented reality and wearables show Mon, 27 Apr 2015 15:47:19 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.42 Andrew McPhee http://archive.augmentedworldexpo.com/people/andrew-mcphee/ http://archive.augmentedworldexpo.com/people/andrew-mcphee/#comments Wed, 27 Mar 2013 07:02:12 +0000 http://augmentedworldexpo.com/?p=5207 Andrew McPhee is CEO and co-founder of Obvious Engineering, a computer vision platform and IP company working to add a digital dimension to the physical world, using mainstream mobile devices. He sees digital content that is responsive to physical objects and space as a natural evolution of how we live our lives in the digital age, bridging the online/offline gap.

Having started his first company at age 20, Andrew is a user experience fanatic who worked in visual effects for film before moving into interface, interaction and application design. Andrew has previously grown Harmonypark, a successful technology R&D, prototyping and incubation company, helping to create and launch successful products and businesses over the past seven years before co-founding Obvious Engineering.

]]> http://archive.augmentedworldexpo.com/people/andrew-mcphee/feed/ 0 Obvious Engineering http://archive.augmentedworldexpo.com/organizations/obvious-engineering/ http://archive.augmentedworldexpo.com/organizations/obvious-engineering/#comments Wed, 27 Mar 2013 06:35:49 +0000 http://augmentedworldexpo.com/?p=5149 Obvious Engineering is a Computer Vision IP and product development company working to connect a digital dimension to the physical world, using mainstream mobile devices. We are developing products and technology that make the space and objects around you come alive with digital experiences and interaction, bridging the online offline gap.

 

We are working to power digital content that is responsive to physical objects and space, adding education and entertainment to products, solving discovery and trial problems within online and offline retail, and powering new types of Digital/Physical products. We see this as a natural evolution of how we live our daily lives.

 

Our first product is the Obvious Engine, a vision-based augmented reality engine for product makers, retailers, developers, games companies and brands to link digital content and expereinces to their physical products, packaging and media. 

 

http://obviousengine.com/

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