#AWE2014
Absolut Greyhound World

Absolut Greyhound World

Nomination for Auggie Award: Best AR Campaign Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: This project is an excellent candidate to win for Best AR Campaign because it incorporated the key elements of the brand’s overall message and served them up in an unique, compelling and entertaining way. Truly, users that engaged with and enjoyed this app could not have experienced what they did in any other medium, which is what great AR is all about. About the project: THE BRIEF: Compliment an Out of Home media buy set to dominate the Billboards in Yonge & Dundas Square with an engaging Augmented Reality experience based on the attributes of the global Absolut campaign. THE IDEA : Matching the three sections of bill board space in Yonge & Dundas Square three separate experiences focusing on different parts of the campaign where brought to life. MIXER : Pointing a mobile device at the designated signage starts the Swedish House Mafia track Greyhound playing while at the same time bringing an interactive mixing board into the users mobile device screen. From here the user is able to do a live mix of the track changing the speed, bass and treble levels and adding effects. SOCIAL : Another billboard trigger gave users access to a dynamic social media experience where they could “LIKE” Absolut Canada on Facebook, access Twitter hash tags, watch the broadcast spot and access and share Absolut Vodka cocktail recipes. RACERS : In this experience a richly detailed animated version of the Abslout Greyhound comes to life that users can interact with, take a photo of and share to their social network. A game was also available to app users where they would choose and then race a Greyhound against the others. Additionally, an advanced version of the game could be access by scanning a bottle of Absolut. Case study attached to entry includes all the triggers for the AR experiences. Where to find it: https://itunes.apple.com/us/app/absolut-greyhound-world/id562027360?mt=8 Platforms: Mobile Additional Screenshots:...

Indonesia In Your Hand

Indonesia In Your Hand

Nomination for Auggie Award: Best Mobile AR App Creator: Amiranto Adi Wibowo Organization: AmirageJSpot =*=*=*= Description: Develop Augmented Reality City in all cities in Indonesia , with more than 30.000 islands, 34 provincial capitals and 400 distric city . Split into 2 features, AR Location is using AR browser that is already integrated with 500.000 locations of culture, heritage, nature, art, museum, and other point of interest such Tanah Lot – Bali, Borobudur Temple – Yogyakarta, Gili Trawangan – Lombok, National Museum – Jakarta, Lake Toba – North Sumatera, Tsunami Museum – Aceh, Orang Utan Conservation – Tanjung Puting Borneo, Waikatobi , Raja Ampat, Asmat and many more. AR Viewer used to read images from IndonesiaInYourHand magazines and all promotional material published by Ministry Tourism and Creative Economy – Republic of Indonesia Where to find it: https://play.google.com/store/apps/details?id=com.jspot.iiyh&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5qc3BvdC5paXloIl0. For more info, read the attached PDF Platforms: Mobile Additional Screenshots:...

Asahi Kasei

Asahi Kasei

“WGFTM” is the world’s first wire grid polarizer based plastic films. It has a high polarization separation performance in the broad wavelength range by using metal nano wires. Furthermore, it has excellent heat resistance compared to a typical absorption polarizer. http://www.asahi-kasei.co.jp/ake-mate/wgf/en/index.html...

SOLDAMATIC AUGMENTED TRAINING

SOLDAMATIC AUGMENTED TRAINING

Nomination for Auggie Award: Best AR for Enterprise   Creator: Alejandro Villarán Vázquez Organization: Seabery Soluciones =*=*=*= Description: Even in our days, with unemployment ratios never seen before, there is a big lack of skilled professionals to attend demands of industry (naval, aeronautics, automotive, mining, oil&gas, petroleum, infrastructure, etc.) worldwide, with special focus in emerging countries. The main reason is that to get the right skills, a lot of real practice time is needed, and this is complicated, dangerous, environmental damaging and specially expensive (consumables, electrodes, metal, gases, etc.) in disciplines like welding. We have designed Seabery Augmented Training and its first application, SOLDAMATIC AUGMENTED TRAINING, to attract more young people to technical careers, and give training institutions the opportunity to train more people, in less time, better qualified, cheaper, safer, environmentally friendly and promoting female participation in a traditionally male industry, proposing not just the most realistic simulation experience ever seen but also at a price that most of the training institution can achieve. After 3 years of research and development, we achieved SOLDAMATIC AUGMENTED TRAINING commercial version some months ago, and the realism of Augmented Reality over our virtual reality competitors is really delighting the market. We have signed 11 distribution agreements to sell SOLDAMATIC AUGMENTED TRAINING in more than 10 countries (Russia, Hungary, South Africa, Indonesia, Thailand, Philippines, United Arab Emirates, Qatar, Oman, Chile, Colombia, Bolivia, etc.) at the moment, and are negotiating in other 20. We are contributing to spread Augmented Reality capabilities worldwide, and you know what? We are really enjoying! We are currently working in new applications of our Augmented Training technology for medical training, explosives manipulation, metal mechanic works, and more than 20 applications suggested by the market. In addition we have started our development to make our technology available from mobile devices, to enhance e-learning experience, so that not just theory, but also first practices can be realized from anywhere, using students smartphones. Thank You very much for the opportunity to present our technology in your promising cluster! This is just the beggining of aumented era… Where to find it: The best way to experiment it is trying it! We will be expositors in AWE, in the meanwhile, you can have a look at some of our videos in our SOLDAMATIC channel in Youtube Platforms: Stationary Device Additional Screenshots:...

ARToolkit

ARToolkit

Nomination for Auggie Award: Best AR SDK Creator: ARToolworks Inc Organization: ARToolworks Inc =*=*=*= Description: Since being made available under the GPL license in 2004, ARToolkit and its many variations have been downloaded nearly 900,000 times and can truly be said to have started a new industry. It is now available on Mac, PC, Linux, iOS, android, win8 mobile, Flash and Silverlight. It has also been ported to C# and java and integrated into a host of other products including Unity 3D, Maya, 3DS Max, Nemetschek Scia Engineer and Vectorworks, Maxon Cinema 4D and Trimble Sketchup. In 2012, there were nine separate releases of the product and numerous custom releases addressing specific customer requirements in addition to separate projects porting and optimizing the software for specific smart phones and Smart TV platforms. Where to find it: open source versions of the software are freely available and closed source versions are available from sales@artoolworks.com Platforms: Mobile, Magic Mirror, Projection, Glasses, Stationary Device Additional Screenshots:  ...

Greatbatch Medical Sales 360 Tour

Greatbatch Medical Sales 360 Tour

Nomination for Auggie Award: Best AR for Enterprise Creator: Digital Delta Design Organization: Digital Delta Design =*=*=*= Description: Digital Delta Design was asked to create a limit-pushing virtual tour for a medical devices manufacturer (Greatbatch developed the first implantable artificial heart!). The challenge was to showcase the entire facility, as well as four main components of the facility so that sales teams could provide context of “where” their custom devices were created, as well as “what” the facility looked like. Sales team utilized the junaio channel version until we completed packaging the in-app version, which was later rolled out with their comprehensive sales app. Response was terrific by corporate, marketing, sales teams, and customers. Where to find it: This iPad optimized  channel can be accessed by visiting tinyurl.com/greatbatchar or scanning the QR below. Channel can be accessed using junaio and scanning the QR code below Platforms: Mobile, Location Technologies Additional Screenshots:...

Pillsbury

Pillsbury

Pillsbury is a full service law firm with a 70+ person Social Media & Games team that was ranked as one of the Top 3 in the country on games and interactive entertainment. http://www.pillsburylaw.com/...

Aiaz Kazi

Aiaz Kazi

SVP, Technology & Innovation Platform Strategy and Product Management. Aiaz Kazi is the Senior Vice President of Technology & Innovation Platform Strategy and Product Management.  He is responsible for the platform technology vision, business strategy, product management, platform adoption, and new platform initiatives.  His areas of coverage are centered around SAP HANA and SAP HANA Cloud Platform and across all of SAP’s Technology and Innovation Platform portfolio including Mobile, Analytics, and In-memory technologies. He has over 24 years of experience building and marketing enterprise software solutions, at SAP, TIBCO, webMethods, BEA, Advent Software, and TCS. Aiaz has an master’s degree in business administration from the Haas School of Business at University of California, Berkeley, and a bachelor’s degree in computer science from the University of Bombay....

CubeCities

CubeCities

CubeCities has developed the worlds first 3D map created specifically for the next augmented era.  With the unique ability to fly to a city and “light up the windows” where things are, our next generation transaction level spatial search solutions literally change the way people look at the world.   Our exclusive, patent pending “verticode” database of cities worldwide allow us to systematically and dynamically highlight anything in a city, using 3D building, floor & object models and google streetview perspectives.   Visit www.cubecities.com, for more information, examples and videos of this groundbreaking platform & contact us for partnership and AR spatial development opportunities....

CEO Vision

CEO Vision

Nomination for Auggie Award: Best AR for Enterprise Creator: William Powell Organization: Keytree Limited =*=*=*= Description: CEO Vision provides augmented reality in your glasses that you can manipulate with your hands. What we look at defines our interest; CEO Vision sees our world then detects, recognises and tracks object of interest overlaying content that can be provided by lightning fast servers and databases in the cloud. This is paired with advanced hand tracking that allows you to pinch, touch and manipulate the virtual objects using your hands and fingers. More advanced gestures sit on top allowing you to have pinch to zoom, scroll but this time in full 3D. Example case: you pick up a DVD case and could immediately see the trailer on the case and could then touch an area upon it to see box office sales across the world. These figures would be shown on a virtual globe, which you can make bigger and rotate by grabbing hold of the two sides of the globe and stretching it with nothing but bare hands. Where to find it: Please contact Keytree Platforms: Projection, Glasses, Stationary Device, Gesture Device Additional Screenshots:...

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