The Augmented Reality Event 2011 will feature industry luminaries: Bruce Sterling, Vernor Vinge, Will Wright, Jaron Lanier, Blaise Aguera y Arcas.
ARE 2011 will include 113(!) speakers from 82 AR Companies which will deliver 30 hours of talks across 3 tracks: business, technology & programming, and production & design.
It will feature special activities such as a Startup Launch pad, an ARt Gala with live performances and displays by top AR artists, and the “Auggies” – best AR demo competition. The exhibition area will be open throughout the 2 days of the event and will include the latest product demos by the leading AR companies, as well as a career fair to help grow the fledging industry.
A press conference will kick start the event, as a vehicle for AR companies to launch new products and services. The event wrap up will feature Marco Tempest with a live AR Magic show.
The Exhibition area (in Hall D) will be open throughout the event from 10am to 4pm. On Tuesday, May 17th, it will also be open during the ARt Gala between 5:00 – 6:30 pm.
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Day One – Tuesday 17-May-2011
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8:15-9:00 am
ARE 2011 Press Conference Moderated by Ryan Wagner
Great America XK – First Floor
Opportunity for AR companies to announce new products with major tech media
9:00-9:45 am
Keynote: Bruce Sterling
Main Theater
10:00-11:00 am
AR Market: Today and Tomorrow
Business Track (Great America J – First Floor)
Gary Hayes (MUVEDesign)- New AR Business Models
Laurel Papworth (Community Crew) – Building Mobile AR Social Communities for Business
AR Technologies – State of the Art
Technology Track (Great America 1-2 – Second Floor)
Thomas Alt (CEO, Metaio) – History, present and future of AR tech.
Mark Billinghurst (HIT Lab NZ) – Overview of AR Authoring Tools
Roy Ashok (Qualcomm) – Developing AR Apps with QCAR
AR and Entertainment
Production Track (Great America K – First Floor)
Brian Selzer (Ogmento) – Changing the way we play
Tony Howlett (Ingz) – Starships and Aliens Live in AR Space: Traveller AR
Josh Shabtai (Vertigore) – Star Wars: Falcon Gunner
11:30-12:30 pm
Build your AR Startup
Business Track (Great America J – First Floor)
Cole Van Nice (Chart Venture Partners) – Through the Looking Glass: A Venture Capitalist’s Perspective on Building an AR Start-up from the Inside
Ben Esplin (Pillsbury Law) – Legal advice for AR startups
Augmented Reality Mobile Platforms
Technology Track (Great America 1-2 – Second Floor)
Martin Lechner (Mobilizy) – Developing with the Wikitude World Browser
Ben Blachnitzsky (Metaio) – Developing Junaio social AR browser
Gene Becker (Layar) – Developing AR Layers
Dave Murphy (Nokia) – Mirror Worlds and Mixed Realities
AR in Marketing and Advertising
Production Track (Great America K – First Floor)
Chas Mastin (whistlebox) – AR for Brands
Charles Woodward (VTT) – Cross-Media AR Applications: Case Dibidogs
Shailesh Rao (GoldRun) – Extending the Mobile AR Footprint
Teri Schindler (EVP, Davis Brand Capital) – Using AR as an Interactive Medium
12:30-1:30pm
AR Exhibits and Lunch (Hall D)
1:30-2:30 pm
Mission Critical AR
Business Track (Great America J – First Floor)
Joseph Rampolla (Parkridge Police) – The Law Enforcement Perspective of AR
Joseph Juhnke (CEO Tanagram) – AR Display for Firefighters
Chuck Benton (TSI) – Enhancing Situational Awareness in the Military
Mark Zaller (AerialFireTech) – AR for Aerial Firefighters
New Approaches in Mobile AR
Technology Track (Great America 1-2 – Second Floor)
Vikas Reddy (Occipital)- Augmenting panoramas in realtime
Lukas Gruber (Graz) – Panorama image-based AR browser
P. Mark Anderson (Spot Metrix) – 3DAR: New tools for iOS AR
Unlocking Content with AR
Production Track (Great America K – First Floor)
Gene Becker (Layar) – Bringing the Past to life
Marc Rene Gardeya (Hoppala) – Geobased AR Content Management in the Cloud
Rob Manson (MOB) – streetARt – how to get tens of thousands of users in 160
countries in 2 weeks
Brian Mullins (CEO, Daqri) – How content publishing is going to change the AR industry
3:00-4:00 pm
AR for eCommerce
Business Track (Great America J – First Floor)
Matt Szymczyk (CEO,Zugara)
Marc Hayem (Previznet)
Elena Silenok (Founder, Clothia)
Andrea Carignano (CEO, Seac02) – e²-commerce, the experiential e-commerce: Moving from geeks-AR towards multichannel business applications
Ambient Discovery
Technology Track (Great America 1-2 – Second Floor)
Tish Shute (UgoTrade) – Changing the Rules of the Game: Mobile Area Networks & Social Augmented Experiences
Michal Avny – Real Time Search In The Time Of Augmented Reality
Aaron Parecki (GeoLoqi)
Ben Cerveny (Bloom/VURB) – Ambient Information Displays
AR in ART
Production Track (Great America K – First Floor)
Amir Baradaran (artist) – FutARism: The Possibilities of AR in Art Making
Ina Centaur (mShakespeare) – ClayAR
James Alliban – Shaping the Future
Sander Veenhof – AR For Artists
4:10-5:10 pm (***Note the short break)
Game Changers in AR
Business Track (Great America J – First Floor)
Bruno Uzzan (CEO, Total Immersion) – Game Changers in AR
Maarten Lens-FitzGerald (Co-Founder Layar)
Trak Lord (Vitamin AR) – Hyperlocal Hitchhikers: Where is Mobile AR headed?
Emerging Mobile Hardware for AR
Technology Track (Great America 1-2 – Second Floor)
Noah Zerkin (Integrated Realities)- Hands-on AR: Wearable input devices from Open Hardware
Leon Farasati (Qualcomm) – Optimizing on Qualcomm’s Snapdragon Mobile Dev Platform
Bernard Fraenkel, (CTO, Total Immersion) – Future of Tablet AR
AR for Experiential Learning
Production Track (Great America K – First Floor)
Christopher Stapleton (Simiosys) – Telling a Big Story in a Small Space.
Rob Rothfarb (Exploratorium) – Recomposing Man Ray and Magritte
Steve Snyder (Franklin Institute)
Jeremy Roberts (PBS KIDS Interactive)
5:10-6:30 pm
Exhibition Hall D
Reception, Drinks and Art Gala
Art works and live performances by artists and curators: Helen Papagiannis, James Alliban, Amir Baradaran, Ina Centaur, Sander Veenhof, Rob Rothfarb (Exploratorium), Noah Zerkin, Christopher Manzione, Bob Ketner (The Tech Museum)
6:30-8:30 pm
Main Theater
“The Auggies” – a demo-jam session
Teams compete for the coolest 4 min. AR demo. An expert panel: Bruce Sterling, Will Wright, Vernor Vinge, And Jaron Lanier comment on demos American Idol-style. Winners determined by the audience and receive the prestigious “Auggies Award.”
Demos by: Previznet, Georgia Tech, Mobilizy, Whistlebox, Ogmento, Metaio, Vertigore, Occipital, MVS Labs, Joinpad, Mob Labs, Churchill, Traveller AR, Dokobots*
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Day Two – Wednesday 18-May-2011
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9:00-10:00 am
Main Theater
Keynotes:
Jaron Lanier
Blaise Aguera y Arcas (Microsoft) - Bing Maps and Augmented Reality
Frank Cooper (Chief Consumer Engagement, PepsiCo) – AR For Customer Engagement (Cancelled)
10:20-11:00 am
Using AR to Change the World
Business Track (Great America J – First Floor)
Pamela Rutledge, Garry Hare, Jerri Lynn Hogg (The Media Psychology Research Center)- Using AR to Change the World
Jennifer Huang and Marlo McKenzie – Sacred Land Film Project
Lessons in AR Webcams and Magic Mirrors
Technology Track (Great America 1-2 – Second Floor)
Blake Callens (Zugara) – AR+UX – Best Practices for AR Usability
Alpay Kasal (Lit Studios) – Augmented Experiences from the trenches
Scott Wellwood, (VP, Total Immersion) – AR in eCommerce apps
AR and Story Telling
Production Track (Great America K – First Floor)
Adriano Farano (OWNI) – AR and Story telling
Helen Papagiannis (Artist) – Creating compelling content with Story telling in AR
Paige Saez (Artist)
11:30-12:30 pm
Startup Launch Pad
Business Track (Great America J – First Floor)
Hosted by Ina Fried (All Things Digital)
Judging panel with:
Jay Wright (Qualcomm), Mark Subotnick (Intel), DiAnn Eisnor (Waze)
5 AR startups present business models and products and compete for: Best ARE Startup award.
Pitching AR startups: Mobilizy, Previznet, Innovega, Neogence, Gravity Jack
Visual Intelligence
Technology Track (Great America 1-2 – Second Floor)
Shailesh Nalawad (Google Goggles) – AR Vector: Solving AR Challenges
Dr. Alex Kilpatrick (TIS) – cloud-based platform for biometric matching
Laurent Gil (CEO, Viewdle) – Face Recognition
John DeWeese and Otavio Good (Quest Visual) – Word Lens
Hands-Free AR
Production Track (Great America K – First Floor)
Chris Arkenberg – A Roadmap to Hand’s-Free Augmented Reality
Jason Wilson – Remote Hearing
Anselm Hook (Parc) – Augmented Cognition
12:30-1:30pm
AR Exhibits and Lunch (Hall D)
1:30-2:30 pm
The Future of AR Glasses
Business Track (Great America J – First Floor)
Paul Travers – CEO, Vuzix
Douglas Magyari – CEO, Immersion Intl.
Stephen Willey – CEO Innovega
AR Standards And Open Source
Technology Track (Great America 1-2 – Second Floor)
Blair MacIntyre and Alex Hill (GA Tech) – Argon standard-based AR browser
Damon Hernandez (Web3D) – Standards for Mixed Reality
Avi Bar-Zeev (Principal at Microsoft) – Open web infrastructure for read/write spatial data for AR
Mark Billinghurst and Philip Lamp (CTO, Artoolworks) – Building and open source AR Business
User Experience in AR
Production Track (Great America K – First Floor)
Tish Shute (UgoTrade)
Ivan Franco (YDreams)
Brendan Scully (Metaio) – AR Feng Shui
Mike Kuniavksy (ThingM)
3:00-4:00 pm
UI / UX for AR
Business Track (Great America J – First Floor)
Sally Applin – AR and Social and Sensors, Oh My!
Jon Cabiria (CEO, Teksylos) – AR and the Human Factor: Designing for the Mind
Amber Case (GeoLoqi) – Non-Visual AR
Clark Dodsworth (Osage) – Context Is King: AI, Salience, and the Constant Next Scenario
AR Solutions at Work
Technology Track (Great America 1-2 – Second Floor)
Steven Feiner (Columbia Uni.) – Augmented Reality for Maintenance and Repair
DiAnn Eisnor (Waze) – AR In cars
Greg Howes (Idea Builder Homes) – AR in Buildings
Mauro Rubin (Joinpad) - Augmented XP for transmission system maintenance
Developing AR Games
Production Track (Great America K – First Floor)
Blair MacIntyre (GA Tech)- Developing AR apps and games
Paulius Liekis (Paparazzi game)- Post Mortem: AR development with Unity
Morgan Jaffit (Defiant)- Traditional game dev. in AR, challenges and triumphs.
Oriel Bergig (Ogmento) – Developing Commercial AR games for the masses
4:15-5:00 pm
Big Finale
Main Theater
Marco Tempest – Live Magic AR Performance
Event Wrap up – Fireside Chat with Bruce Sterling and Vernor Vinge