2010 Schedule at a Glance
Download PDF ARE2010-Schedule-FINAL
Business
For entrepreneurs in the fledging AR industry who are looking to start new initiatives in AR including how to fund and build a successful augmented reality start up, augmented reality market scope and what’s expected in the next 5 years, legal and IP aspects, etc. View presentations in the Business Track.
Production
For producers, designers, and clients (in entertainment, media, education, healthcare, government, tourism, etc.) seeking to leverage augmented reality to advance their brands, attract customers and build successful campaigns and products that will delight users. This track will also showcase postmortems of landmark augmented reality projects. View presentations in the Production Track
Technology & Programming
For developers, programmers and technologists – learn about the latest augmented reality innovations, engines and tools. View presentations in the Technology & Programming Track.
Wednesday, June 2
ARE2010 Press Conference
8:30pm – 9:00pm
Keynote: Bruce Sterling
9:00pm – 9:45pm, Main Theater
10:00am – 11:30am
The AR MARKET: Today and in the Future
Business Track – Ballroom H
Lester Madden, Augmented Planet
The Mobile Augmented Reality Landscape
Robert Rice, Neogence
From Risk to Revenue: Practical Applications and Business Models
Christine Perey, Perey Consulting – Market Data
Our Mobile AR Ecosystem: A Reality Check
Augmented Reality Browsers
Technology Track – Room 203-204
Yelp Monocole – The first AR application on the iPhone App Store
Ben Newhouse, Yelp
Shaping the Future of AR – Ideas, Tools and Risks
Martin Lechner, Mobilizy
Acrossair AR Browser
Dana Farbo, Acrossair
Developing Junaio Social AR browser
Peter Meier, Metaio
What is TagWhat
Dave Elchoness, Iryss
Developing AR Layers
Claire Boonstra, Layar
AR in New Media and Marketing
Production track – Room 209-210
Brian Selzer, Ogmento
AR The Power of Real World Gaming
Mathijs Gajentaan, Winvolve
A New Dimension in Marketing and Development
Noora Guldemond, metaio
The Evolution of Augmented Reality Campaigns
Ivan Franco, YDreams
AR in Entertainment
Greg Davis, Total Immersion
12:00pm – 1:00pm
AR Business Models and Opportunities
Business Track – Ballroom H
Business Models Around e-Commerce and Augmented Reality
Matt Szymczyk, Zugara
AR and the Mass-Market Business Opportunity
Maarten Lens-FitzGerald
Introduction to AR Tools
Technology Track – Room 203-204
Bringing AR to the Masses
Mark Billinghurst, HIT Lab NZ
Enabling Techniques for AR on Mobile Phones
Daniel Wagner, Qualcomm
Lessons learned from developing AR on mobile devices
David Lee, Zenitum
AR Production Survey Report
Production Track – Room 209-210
Augmented Reality for Marketers and Developers – Analysis of the Leaders, the Challenges and the Future
Marshall Kirkpatrick, ReadWriteweb
Followed by panel with Brain Aelzer, Mathijs Gajentaan, Noora Guldemond, Ivan Franco,and Greg Davis
AR Exhibits and Lunch
Keynote: Blaise Aguera y Arcas, Microsoft
Bing Maps and Augmented Reality
2:00pm – 2:25pm, Main Theater
2:20pm – 2:55pm
AR Startup Launch Pad
Business Track – Main Theater
Five start-ups present business models and products in front of a panel:
Cole Van Nice, VC, CVP
Jay Wright, Qualcomm VC
Cory Ondrejka, Second Life
hosted by VentureBeat and moderated by JP Manninen
Winner gets: “ARE Best Start-up Award.”
3:00pm – 3:30pm
Fund Your AR Startup
Business Track – Ballroom H
Building a Successful Company in the AR Space
Cole Van Nice, Chart Venture Partners
Enabling Technologies for AR Apps I
Technology Track – Room 203-204
Bring in the Crowds – Social Augmented Experiences – Federation, Filters, and Agency
Tish Shute, UgoTrade
AR and Real Time Brokerages
Anselm Hook and Paige Saez, Maker Lab
AR Apps for Experiential Learning
Production Track – Room 209-210
Mixed Reality Experiential Learning Landscapes: Telling a Big Story in a Small Space
Christopher Stapleton, Simiosys
Mobile AR for Civic Apps: The Viz*it Iron Age Experience (Indoor/Outdoor Museum Case Study)
Ron Edwards, Ambient Performance
4:00pm – 4:45pm
AR for Life and Beyond
Business Track – Ballroom H
Augmented Reality for Computer Assisted Interventions: Motivation, Inventions and First Clinical Trials
Nassir Navab, TU Munich
Airline AR Application to Increase Revenue by Pushing Flight Deals & Offers
Stephane Cheikh, SITA Labs
How AR Can Save the Planet
Sean White, Nokia
The Role of AR in Sustainable Buildings
Daniel Whittet, CTG Energetics
Enabling Technologies for AR apps II
Technology Track – Room 203-204
The Future of AR
Steven Feiner, Columbia University
The Camera as an Orientation Sensor
Rob Grant, Occipital
3D Platforms for Outdoors Augmented Reality
Bryan Klingner, Earthmine
Ins and Outs of Implementing AR Applications on Nokia Mobile Phones
Dave Murphy, Nokia
AR in ART
Production Track – Room 209-210
Introduction of Art Concepts Behind the Art Works and Performances Presented at the AR Art Gala
Helen Papagiannis, Artist
Peter Brown, “Steve”
Fernando Nabais, Ydreams/Artist
Eric Gradman, Artist
Jeremy Hight, Artist – Augmented Narratives
Marco Tempest, Magician
Keynote: Will Wright
5:00pm – 5:30pm, Main Theater
AR Art Gala, Reception and Drinks
5:35pm – 7:00pm
Art works and live performances by artists: Helen Papagiannis, Brady Forrest, Eric Gradman, Marco Tempest and Daniel Rozin
“The Auggies” – A Demo Jam Session
Track: Business
7:00pm – 8:30pm, Main Theater
Teams get 5 minutes each to compete for the coolest AR demo. An expert panel including: Bruce Sterling, Jesse Schell, Mark Billinghurst and Qualcomm rep comment on
the quality of the demos American Idol-style. The winners will be determined by the audience and receive the prestigious “Auggies Award.”
Thursday, June 3
9:00am – 9:45am
The AR Titans: Showcase of the Latest from the Greatest
Bruno Uzzan, CEO, Total Immersion
Peter Meier, Metalo
10:00am – 11:00am
AR in Marketing and Advertising
Business Track – Ballroom H
Augmented Reality: Pitching to Creative Advertising Agencies; Our Experiences
Nitin Samani, Augmented Planet
Living Identity
Camilla Grey, Moving Brands
Mobile Media and Out-of-Home Advertising
Chris Grayson, Gigantico
Living Identity
Moving Brands
AR Implementation in Indonesia
Michael Budi, AugmentedReality&Co
AR for Retail, Museums, Tourism, Games, and More
Takahito Iguchi, Tonchidot
Foundation for Next-Gen AR
Technology Track – Room 203-204
Augmented Reality and Ubiquitous Computing
Gene Becker , Lightning Laboratories
Shaping the Future of AR -Ideas, Tools, and Risks
Mike Liebhold, IFTF
Standards for Mixed Reality
Damon Hernandez, Web3D
Open Source Mobile Augmented Reality
Sophia Parafina, locativemedia.org
TBD
Shailesh Nalawadi, Google Googles
Derek Smith, Simple GEO
AR Goes to Hollywood
Production Track – Room 209-210
Taking Hollywood Visual Effects spectacle out of the theatre and into your world
Kent Demain, oooii
Augmented Reality in Music Entertainment: Then and Now
Jarrell Pair, LP33.tv
Augmenting Hollywood
Brad Foxhoven, Ogmento
Improved Reality
Julian Oliver
11:30am – 12:15pm
The Future of AR Hardware
Business Track – Main Theater
Panel Moderated by Jay Wright, Qualcomm with participation by Steve Chao, Qdero Pateo; Ashley McCorkle, Intel; Keith Galocy, Nvidia; Daniel Wagner, Qualcomm; Albert Heekwan Kim, Zanitum
1:30pm – 2:15pm
The Future of AR Glasses
Business Track – Ballroom H
Panel Moderated by Yohan Baillot with participation by Paul Travers, Vuzix; Kayvan Mirza, Optimvent; Jonathan Waldern, SBG Labs
Best Practices in AR Webcam Apps
Technology Track – Room 203-204
Developing AR Webcam Apps
Patrick O’Shaughnessey, Patched Reality
Pros and Cons of Developing AR in Flash
Blake Callens, Zugara
Augmented Reality in Flash
James Alliban, Augmatic
User Interface in AR
Production Track – Room 209-210
The new face of UX: Standard Interactions with AR
Tony Fernandes, theUEgroup
Context Is King: AI, Salience, and the Constant Next Scenario
Clark Dodsworth, Osage
User Interfaces for AR
Whurley, whurleyvision
A New Interface in AR Games
Oriel Bergig
2:30pm – 3:30pm
Round Table: The Social Impact of AR
Business Track – Ballroom H
Moderated by Dan Domescu, Augmented Citizen and Brendan Scully, Dartmouth College and Duke University
AR Solutions at Work
Technology Track – Room 203-204
Augmented Reality and Avatars at Work
Keith Klemba, SAP
Aiding Complex Decision Making in the Military Through Augmented Reality
Joseph Juhnke, Tanagram Partners
Commercial User of AR in the Tourist Industry
Pamela Kerwin, Geo vector
Developing AR Games and More
Production Track – Room 209-210
Post Mortem: The first AR learning game for the iPhone
Ori Inbar, Ogmento
Design Criteria for a Social Augmented Reality Game
Joe Dunn, e23 Games
Developing AR Apps and Games
Blair MacIntyre, GA Tech
Special Event: Marco Tempest
AR Magic Projection
4:00pm – 4:10pm, Main Theater
Keynote: Jesse Schell
AR and the Gamepocalypse
4:10pm – 5:00pm, Main Theater