#AWE2014
Metaverse Nails

Metaverse Nails

Nomination for Auggie Award: Best AR for Enterprise Creator: Metaverse Makeovers Pty. Ltd. Organization: Metaverse Makeovers =*=*=*= Description: METAVERSE MAKEOVERS (MM) Cross-cultural, future-forward, collaborative, transnational company. Our focus is pioneering, developing, and commercialising culturally-sensitive, pop-culturally prescient mixed reality products and immersive mobile experiences for the sensibilities and tastes of the (Asian) female mobile market and the Internet Generation. Metaverse Makeovers’ vision is to ‘restyle’ and ‘re-fashion’ the AR industry – make the AR medium HOT. Cool. Desirable. /// METAVERSE NAILS: AR POP POWER ON YOUR FINGERTIPS. HOT HOLOGRAMS IN AND ON YOUR HANDS. Our first product is Metaverse Nails. Metaverse Nails is an appcessory: wearable collectable stick-on fashion nails that work with a companion AR social mobile game app. Dazzling jewels, shimmering blinged out ‘hologram’ designs, glowing 3D nail art POPs in real time from the surface of users’ own nails. Hologram AR bling tracks fingers and gestures. Photos of users’ augmented nails can be shared to social media streams or emailed to friends, and eventually users will be able to purchase, customize and share the 3D nail sets themselves. /// METAVERSE NAILS MANICURES: AR YOU CAN TOUCH Metaverse Nails appcessory has been designed as an add-on service for Asia’s fragmented nail industry. Customers can enjoy interactive, personalised, and intimate virtual manicure/gaming experiences. With live streams of their AR blinged out nails to internet tv channels, and social media streams. Metaverse Nail’s dazzling POP-UP nail bars and appcessory products lure new customers and users to the AR medium, and assists participating nail bar partners to ‘pop out’/ stand out as a point of attraction amongst the suburban scape. The use of our Metaverse Nails products highlights nails bars as an innovative and connected social hub for young women/customers. // METAVERSE MAKEOVERS COMPANY: SUPPORTING AR GIRL POWER Metaverse Makeovers believes young women and girls deserve to be engaged and active in shaping the future direction of AR. Our mission is to empower young women by developing new products, employment, and business revenue streams through the convergence of beauty, nails, fashion, and mobile gaming tech industry. Where to find it: Metaverse Nails appcessory softlaunched in August 2013. App submitted to Appstore in July. Physical nails available for purchase via metaversenails.com Platforms: Mobile, Gesture Device, Internet of Things Additional Screenshots:...