Giovanni Landi

AR/VR solutions architect, he designs and develops applications based on AR, VR and Realtime 3d. As a consultant he collaborated with scientific institutions (University of Genoa, Festival della Scienza di Genova). After graduating in Oceanography from the University of Genoa he founded UBICA srl, an academic SpinOff aimed at the creation of Realtime 3d data visualization tools (mainly 3d interactive marine cartography). He developed VR/AR applications for Public Institutions as Biblioteca Universitaria di Genova (Ministero dei Beni Culturali), University of Genoa, CANTON DE GENEVE, etc. and for private clients like Bristol-Myers Squibb(Medical), Gold(StreetWear), SIME(Engineering), Darts, ETT. As part of the Alcotra-Innovation Project he participated to joint experimentations exploring the applications of AR/VR in museum environments. He is the winner of the 2013 Auggie Award, in the Best Augmented Reality Marketing Campaign category, for the Gold(StreetWear) brand’s AR campaign. He won the 2013 edition of the Startup Weekend in Genoa with the LYSO project. He has been invited to present his AR works during the “3D-Stadtmodelle” Workshop hosted by the DGfK (German Cartographic Society e.V.) and during the “Mobile Geospatial Augmented Reality” (GAR) Workshop hosted by the Institut Cartogràfic de Catalunya, in Barcelona during the 2013 MWC. He was a speaker at the 2014 Augmented World Expo, presenting his work about AR and Cultural Heritage. His work about AR and linear perspective in the Holy Trinity fresco by Masaccio (1426) was also presented at the 2014 ISMAR. With ETTspa he curated the interactive exhibition 2014: Ritorna al futuro!” during the 2014 edition of the Festival della Scienza in Genoa. His art project P2P (a performance based on AR and RGBd filming) will be funded by the Compagnia di San Paolo and will debut in fall 2015. Company: ETT spa http://ettsolutions.com Related Products:...