#AWE2014

Liverpool augmented reality developers visit Silicon Valley

The Augmented World Expo is currently underway in California where Draw & Code are exhibiting their latest augmented reality prototypes in the heart of Silicon Valley. Draw & Code are a digital creative studio based in Liverpool, UK. We are making the trip across the Atlantic to showcase our augmented reality prototypes in Santa Clara, along with checking out the latest hardware and software from this emerging technology. Our talented team of artists and programmers boast a diverse experience that allows us to make the most of emerging technologies. Our collective resume covers everything from augmented and virtual reality through to projection mapping, software development, large-scale interactive theatre sets and more. It is this intersection of art and technology that sets Draw & Code apart from the average studio. The creative minds at Draw & Code are never more excited than when we are working with emerging technologies. Recently that has included Oculus Rift, Microsoft’s Kinect v2 and Estimote Beacons. Our developments range from playful games through to art-focused projects and even cutting-edge work on enhanced, immersive architectural visualisation. At AWE we will be showcasing some of our latest augmented reality work in an app that you can download and explore at the show. Come and visit our stand at AWE 2014 (we are situated opposite Microsoft) where you can try our latest augmented reality demos or explore the streets of Liverpool on our virtual reality tour of the area around our studio. Find us at www.drawandcode.com or look for us on Twitter. About Draw & Code Draw & Code are a digital creative studio based in the heart of Liverpool’s cultural quarter. Their talented team boasts experience in creating software, animations and sophisticated augmented and virtual reality applications. For more information contact Phil Charnock – phil@drawandcode.com +44 (0)151 3290900 http://www.drawandcode.com ...

SpaceAR: Hardware and software platform of augmented reality which allows to transform any interior or exterior space into an interactive educational, entertainment or presentation content.

PlayDisplay intends to present unique AR booth on Augmented World Expo 2014 in Santa Clara, May 27-29. All booth #113 space will be a marker by which will demonstrate advances in marker overlay on an example of a specific augmented reality museum project on Space AR platform. SpaceAR platform enables the creation of realistic virtual worlds and objects. The advantage of the platform is that, unlike virtual reality systems, it takes for its basis the real world, adding virtual objects which obey the laws of physics and interact with the audience in a realistic way, reacting to their gestures, touch, words and even emotions. Capabilities of the system allow to solve several global problems without requiring a large financial investment into cultural (museums, libraries, theaters) and educational institutions (schools, colleges, universities) by replacing part of physical objects with the virtual ones. The system is indispensable for exhibition activities around the whole world: it eliminates the need for transportation of exhibition equipment and layouts. With the help of it you can implement interactive exhibition spaces with three-dimensional mobile exhibits. On the basis of SpaceAR you can set up games, locations for which will be real environment of users. Or you can get access to gamification of workflows when game mechanisms and motivation increase work productivity. Companies engaged into electronic commerce will be able to use the platform on a chargeable basis to promote sales through comprehensive demonstration of goods. In any room you can set up a boutique of augmented reality where you will be able to hold in your hand hand luxury goods, or build into the interior large household appliances and furniture. Platform SpaceAR is an environment to launch of third-party developers’ apps, created with the help of SpaceAR SDK. Distribution with pre-moderation and responsibility of the parties will be performed through an app store. The initial level of development implies functioning of SpaceAR on iOS and Android smartphones and tablets. Also, the software is optimized for wearable computers and glasses, such as Google Glass, Epson Moverio BT200 and Meta Pro. The main design principle – a cross-platform approach with the use of unique functions of each device. As a prototype for demonstration of the platform, PlayDisplay presents the exhibit of the Virtual Museum of Science and Technology in Kazakhstan. This is the first project realized on the basis of SpaceAR, allowing to demonstrate in a confined space of the museum several branches of industry in Kazakhstan. PlayDisplay – is the the only Russian company involved in AWE 2014. It specializes in creating interactive projects in the fields of industry, education, advertising, entertainment and development. Since 2010, we have successfully completed 84 augmented reality projects and become partners with Vuzix, Samsung and Epson, thereby can create highly integrated hardware and software solutions. About SpaceAR SpaceAR is a division/product of PlayDispaly – one of the fastest growing Augmented Reality App Development companies headquartered in Moscow, Russia with an editional satellite Development office in Saint Petersburg and representative office in Astana, Kazakhstan. Employing 25+ workforce across these three offices, PlayDisplay has been instrumental in delivering 100% tailored, business- specific AR solutions to major companies and worldwide top brands in a variety of industries: Bridgestone, The Coca-Cola Company, Snickers, Renault, Federal Agency of Youth Affairs, the largest Russian airport сorporate ‘Airports of Regions’, and one of the largest and reliable gas supplier ‘Gazprom’, etc. For more information you can visit booth #113 at AWE Mobile App Email: jane@playdisplay.com e.soboleva@playdisplay.ru Call: 007-495-231-64-23 Website: http://www.playdisplay.com http://augmentedworldexpo.com/ organizations/participating-companies/ exhibitor/playdisplay...