Day One – Tuesday May 17th, 2011

3:00-4:00 pm

Ambient Discovery

Technology Track  (Great America 1-2 – Second Floor)

Tish Shute (UgoTrade) – Changing the Rules of the Game:  Mobile Area Networks & Social Augmented Experiences

Michal Avny – Real Time Search In The Time Of Augmented Reality

Augmented Reality strongly relies on localized personalized real time information. Having a stream of tweets based on keyword search, location or circle of friends doesn’t really make the AR experience; it is the processed real time relevant information that will make AR useful and intensify the experience.

Search today takes a lot of effort defining search terms and operators, browsing through vast amount of information, staying up-to-date with topics of interest. We’ve come a long way with automated relevancy filters, real time streams, suggest, related topics, hot topics and more, but what should we tune to, who do we follow on Twitter, how do we make the context — what, where and when should we search for to get what we want.

Not only more content analysis is required — as well as better coverage, customized filtering, and a more intuitive search language — but information should be our disposal rather than us having to be on the outlook. Just like smart homes that learn user behavior, preferences and routine and adapt in real time to changes in environment, location and time, the universe of information will adapt similar characteristics. That is search as the foundation for Augmented Reality.

Aaron Parecki (GeoLoqi)

Geoloqi is a private, real-time mobile and web platform for securely sharing location data, with features such as Geonotes, proximal notification, and sharing real-time GPS maps with friends.

Ben Cerveny (Bloom/VURB) – Ambient Information Displays

Ambient information displays on dynamically discoverable screens: AR in home and public environments.

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