Day One – Tuesday May 17th, 2011

10:00-11:00 am

AR Market: Today and Tomorrow

Business Track  (Great America J – First Floor)

Gary Hayes (MUVEDesign)- New AR Business Models

This talk will answer questions such as:

– Is AR seen just a cool technology and what can we do to make it an industry with it’s own identity

– Classifications of AR from a service & user perspective

– Evolving business models and associated revenue streams

– Future types of AR that will drive usage and truly grow the industry

Laurel Papworth (Community Crew) – Building Mobile AR Social Communities for Business


While it is tempting to see single users consuming branded content in the 3rd space, as “community”, there is greater power in building sophisticated networks that can grow and ripple awareness through their social networks. Building, managing, and growing these communities are critical to the success of networked augmented reality projects. Whether a mobile social utility or friends community or a complex AR game the skills required to develop your users are critical.


There are 12 different steps to building an online community around augmented reality where the “social media campaign” element is only one of the later ones. From Purpose/Value systems to Influencers, from Rituals to Events and Tools to Etiquette, community building weaves engagement and emotion into AR services and entertainment, and can take a small project to an enormous one without having to resort to traditional marketing.

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