Day One – Tuesday May 17th, 2011

11:30-12:30 pm

Build your AR Startup

Business Track  (Great America J – First Floor)

Cole Van Nice (Chart Venture Partners) – Through the Looking Glass: A Venture Capitalist’s Perspective on Building an AR Start-up from the Inside.

Perspective and lessons learned from a VC-turned-entrepreneur working to build a company in the rapidly evolving Augmented Reality sector.  In a unique talk about starting an AR company, topics range from how to maximize your initial business concept, to raising capital, to maintaining competitive advantage in an extremely fast-moving marketplace – all while sitting on the entrepreneur’s side of the Board Room table.

Cole Van Nice is a Partner with Chart Venture Partners, the first US venture capital firm to invest in a US-based Augmented Reality start-up, and currently works as the COO of Ogmento.

Ben Esplin (Pillsbury Law) – Legal advice for AR startups

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