Day Two – Wednesday May 18th, 2011

3:00-4:00 pm

UI / UX for AR

Business Track  (Great America J – First Floor)

Sally Applin – AR and Social and Sensors, Oh My!

The convergence of AR, Social Media, and Sensors, is creating new interactions among people who are individually ‘plugged in’ to different network environments. In “AR and Social and Sensors, Oh My!” we explore the user experience for humans as they navigate the AR + Social Media environment. What does it mean when sensors are added to the mix? How will AR integrate best with Social Media? Can it? This talk discusses navigation, user experience and the meta issue of PolySocial Reality (PoSR). We consider the effects of these potentially different viewpoints on the interaction and its context with regard to the experience of Augmented Reality applications.

Jon Cabiria (CEO, Teksylos) – AR and the Human Factor: Designing for the Mind

The path from idea, to design, to implementation and, finally, to sustained innovation and growth – and every step in-between – contains countless virtual minefields.  Historically, innovators of new technologies, those that explore, experiment and create the foundations of these incredibly disruptive and, at times, destructive new paradigms often do not reap the full rewards of their efforts.  They get left behind in the extraordinarily competitive process – forgotten pioneers.  For many, it clearly is not the lack of technical expertise or vision.  Startups often attract the best and brightest technicians available.  For some, capital is not a problem (assuming a great team and viable idea) once the new technology reaches its sexy stage in the hype cycle.  Yet, for all of the mechanics that are in place, there is often a missing element in the technology design process that can trip up even the best laid plans – the human factor.  The human factor looks at how we match form and function with human needs and desires.  This presentation will deal with some rather significant considerations for AR program designers, creative teams, executive teams, and funders when it comes to designing and marketing AR products for the end user.

Amber Case (GeoLoqi) – Non-Visual AR

Geoloqi is a private, real-time mobile and web platform for securely sharing location data, with features such as Geonotes, proximal notification, and sharing real-time GPS maps with friends.

Clark Dodsworth (Osage) – Context and Hybrid Sensing: Value in the Moment

Context awareness is the convergence point for mobile products and services in the enterprise, productivity, consumer, security, leisure, retail, and entertainment sectors. CA hyper-personalization leverages the individual’s decision path to deliver added value in products & services and a stronger, ongoing B2C relationship. And it’s happening now.

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