Day One – Tuesday May 17th, 2011

1:30-2:30 pm

Unlocking Content with AR

Production Track  (Great America K – First Floor)

Gene Becker (Layar) – Bringing the Past to life

Panel discussion with the developers from bigBigBang and the group that built the PhillyHistory layers to discuss ways AR is helping bring history to life (possibly also to educate people on the past and the significance of the places they stand today).

We also have a contact at Stanford who might be interested in this as well.

Discussion led by Gene would cover:

– What business opportunities are available in these layers

– How companies can use their own archives to create history layers

– What Layar is seeing from the usage stats to prove the interest

– What you need to consider when making these layers

– How to expand them and make them even more impactful (social and sharing, etc.)

Marc Rene Gardeya (Hoppala) – Geobased AR Content Management in the Cloud

Building contents for mobile augmented reality browsers is still a very technical task these days. And building contents cross-platform for different mobile augmented reality browsers like Layar, Junaio and Wikitude is actually hard work. In this session we‘re going through some of the technical obstacles of building cross-platform contents and introduce Hoppala Augmentation, the content platform for geobased augmented reality applications.

Rob Manson (MOB) – streetARt – how to get tens of thousands of users in 160 countries in 2 weeks

This presentation will take a detailed look at the http://streetARtAPP.com project. It will explore what was required to develop this application both in terms of time, resources and technology. It will also explore the traffic that was generated, how that was achieved and what this really tells us about the global Mobile AR market.

Brian Mullins (CEO, Daqri) – How content publishing is going to change the AR industry

It’s not until people can put their own content directly into a medium that it can truly take off.  Augmented Reality is struggling with the wider adoption it should have, and the daqri team believes this is because of a void in the area of content publishing.  Once content publishing for AR is more widely available, innovation we can’t even imagine today will be possible, in industries like education, medicine, manufacturing, inventory, and beyond. More humble uses like augmented reality birthday cakes have already been launched using daqri technology.

Brian will present several use cases that demonstrate a changing augmented reality landscape thanks to easy, accessible UGC publishing platforms like daqri and String. Augmented reality today is more widespread today in the area of GPS overlay due to the simpler nature of the content, but the daqri team believes that fully 3D AR will become much more common, and will transform many industries.

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