The main stage at ARE 2011 will be blessed with science fiction visionaries, ground breaking scientists, mind blowing technologists, and legendary game designers – but so far was missing big brands’ perspective on Augmented Reality (AR).
Until Now.
Meet Frank Cooper, Chief Engagement Officer at PepsiCo, one of the largest and most recognized brands in the world. PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees.
Frank is a visionary thinker. His claim to fame, among others, is bringing together the entertainment industry and big brands.
In Cooper’s current role at PepsiCo, he has direct oversight of key operational areas across PepsiCo Americas Beverages (PAB) that determine consumer engagement including digital, media, sports, video games and multicultural and entertainment. He has led the development of a new consumer engagement model and created breakthrough marketing programs across the PAB portfolio. Successful videogame marketing promotions, including Pepsi’s Rock Band video contest, Pepsi’s Madden Sweepstakes, Mountain Dew Game Fuel for both World of Warcraft and Halo, and Mountain Dew’s latest successful promotion with Halo: Reach have all happened under Cooper’s guidance.
Or in other words:
“Madison Ave and Hollywood LOVE this guy.”
For the first time at ARE, Frank will tackle the 10 billion dollar question: how can CPG and retail companies leverage AR to nurture a deeper engagement with their customers?
I can’t wait.