Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge “The Auggies” – at the worldʼs largest AR event.
SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities. If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts.
The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.”
– said Bruce Sterling.
For the Auggies competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.”
The Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology. Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further.
– said Ivan Franco of YDreams – the 2010 Auggies winner.
Here is the complete list of competing teams for the Auggie – the industry’s top award.
The competition is still open for additional nominations until May 10th.
The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out.
Here is a look back at “The Auggies” competition from ARE 2010. Unplugged, raw video of the demos and the insightful, brutally honest, and entertaining commentary by the judges: Bruce Sterling, Jesse Schell, and Mark Billinghurst.
It feels so…2010.
[…] YDreams headed out to Santa Clara, California, to compete for the coolest Augmented Reality (AR) demo at ARE 2010, the first Augmented Reality Event. After braving a legendary, American Idol-style judging panel […]