In another sign that augmented reality is going beyond its gimmicky stage and reaching the mainstream, we are glad to announce a major addition to ARE 2012 keynote speakers lineup: Mr. Miles Ludwig, head of Sesame Workshop’s Digital Group.

Miles Ludwig oversees creative and production for interactive and digital initiatives and has led the design and development of interactive educational experiences and educational software titles for every significant technology-based platform of the last 15 years, including product lines for Mattel, V-Tech, Hasbro, Electronic Arts, Jakks Pacific, Scholastic, Nintendo, and Sony. Miles leads the team that was recently awarded an Emmy (2009), a Webby (2010) and a Peabody award (2010) for Sesame Street broadband website. He was previously the Creative Director of Elias Arts Sound Intelligence Group, and the co-founder of Kirt Gunn & Associates, Inc. (KGA), an interactive advertising agency. At KGA, he led a team that created cross-platform campaigns for Diageo, LVMH, Ford, and Volvo. Miles was educated at Brown University and New York University.

Miles was recently interviewed about his latest augmented reality project in collaboration with Qualcomm. In this project, beloved Sesame Street character toys Bert and Ernie come to life and are fully interactive.
“Sesame Workshop and Augmented Reality!?” asks John from EPTV.
“We’ll try anything to get kids to learn” answers Miles Ludwig.

Mr. Ludwig and his team at Sesame Workshop are always exploring new technologies that will help kids learn in a fun way. They believe augmented reality can deliver on that promise and are currently researching and measuring the impact it can have on improving kids’ learning.

Register to ARE 2012 and get inspired by Miles Ludwig along with Frank Cooper (CMO PepsiCO) and more than a hundred speakers that will talk about how to leverage augmented reality to make the world a more engaging place.

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