are 2010 is over. It was a blast. Many thanks to 400 AR enthusiasts who joined us for 2 days of AR goodness.

Special thanks to our 90 speakers from 40 augmented reality companies, our exhibitors, sponsors, and above all – for Qualcomm.

For those who weren’t as fortunate, and couldn’t join the event – here are some of the highlights.

Bruce Sterling’s keynote (aka the prophet of the augmented reality industry) opened it up with a bang:

“It’s 9 am in the augmented reality industry…without vision people perish…it’s your chance to bake a big pie before you start slicing it up…it’s time for you to get dressed…good luck to you, I’ll be watching you”

The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo.

More later…


  1. June 7, 2010, 12:17 am   /  Reply

    […] Ori says here: “are 2010 is over. It was a blast.  Many thanks to 400 AR enthusiasts who joined us for 2 […]

  2. June 16, 2010, 2:58 pm   /  Reply

    […] Sterling’s opening key note is up, ARE 2010 Keynote by Bruce Sterling: Bake a Big Pie!, and also the ARE 2010 Keynote by Will Wright: Brilliant Inspiration for the Augmented Reality […]

  3. June 17, 2010, 6:02 pm   /  Reply

    […] Goggles may actually detract from the social augmented experience, by isolating the user. In his keynote at ARE2010, Bruce pointed out, “if you get the head mounted goggles, your gothic sister, virtual […]

  4. September 17, 2010, 5:58 pm   /  Reply

    […] this summer (see below) took place on the heels of are2010 – Augmented Reality Event.   See the video of Bruce’s keynote, “Bake a BigPie,” here,  and the final keynote, “Seeing,” by Jesse Schell (see video here) in which Jesse […]

  5. October 27, 2010, 2:15 am   /  Reply

    […] Shute: Well this is where Bruce Sterling gets to that point he made in his keynote for are2010, that if we actually have viable AR eyewear, then you get the gothic stepsister of AR, VR rising […]