Here is the next installment of videos from the Augmented Reality Event. This time it’s Will Wright’s inspirational talk – targeted at the Augmented reality developer community.

Will Wright’s speeches are always fascinating – and this one ranks way up there as one of his best:

Augmented Reality can make us more aware of our immediate environment rather than distract us from it…there is value in proximity information…tap into the collective commune memory…full situational awareness is what I am dreaming of…

The Augmented Reality Event 2010 – Keynote by gaming legend Will Wright from Ori Inbar on Vimeo.

Coming up more augmented reality goodness from the Augmented Reality Event 2010…


  1. Bob
    June 15, 2010, 8:20 pm   /  Reply

    Thanks so much for posting–this is great.

    Based on the audience reaction it sounds like Will’s slides are an important part of this (as they always are for him)–do you have a copy you can share?

  2. June 16, 2010, 3:15 pm   /  Reply

    […] opening key note is up, ARE 2010 Keynote by Bruce Sterling: Bake a Big Pie!, and also the ARE 2010 Keynote by Will Wright: Brilliant Inspiration for the Augmented Reality Community with […]

  3. September 17, 2010, 5:58 pm   /  Reply

    […] augmentation increase or decrease our sensitivity? This is a problem that Will Wright brought up [see video of Will Wright's keynote at are2010], e.g, the problem of parking HUDs getting in the way of your intuitive parallel parking skills. […]

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