Folks, here is the almost final schedule for the Augmented Reality Event. Surely a must-attend event for the Augmented Reality (AR) community, and anyone interested in learning about AR.

The 2 day event will feature multiple general sessions for all attendees (in turquoise) and 3 parallel tracks for Business, Technology, and Production.

Speakers and times may vary.

If you are interested in participating in any of these activities – let us know today!

1) “Startup Launch pad” – Five AR startups present their business models and products in front of an expert panel: VCs, Entrepreneurs, and industry luminaries – hosted by a major media outfit. Winner receives: “ARE Best startup prize” (to be announced.) Submit your proposal here and add: “Startup Launch Pad” in the title.
2) “The Auggies” – Teams get 5 minutes each to present on stage and compete for the coolest live AR demo. A panel with Bruce Sterling, Jesse Schell, Mark Billinghurst and a Jay Wright, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.” (to be announced.) Submit your proposal here and add “Auggies” in the title.
3) ARE Press Conference – If you are planning to announce a new product or service – secure your spot in the press conference that will kick off the event. Submit your proposal here and add: “Press Conference” in the title.
4) Exhibition and Sponsorships – A small number of booths is still available in the exhibition hall ($995 for 10’x10′). Grab them while they last!

Don’t wait, register Today!


  1. April 11, 2010, 3:50 am   /  Reply

    […] à jour du programme. J’en profite pour relancer de sympathiques donateurs pour nous offrir le […]

  2. April 11, 2010, 12:03 pm   /  Reply

    […] posted a tentative schedule for the Augmented Reality Event. Some very interesting talks and if everything goes according to plan, you could see me there as […]

  3. April 23, 2010, 7:41 am   /  Reply

    […] 2 days, 3 tracks, 40 AR companies, 76 Speakers Art! Magic! Competitions! Awards! Bruce (the Prophet) Sterling, Will (The Sims) Wright, Jesse (Gamepocalypse) Schell, Blaise Aguera y Arcas (Microsoft Bing) and You! The sneak preview of the schedule is here. […]

  4. May 14, 2010, 1:30 pm   /  Reply

    […] I have been so busy working on Augmented Reality Event, Jan 2nd, 3rd, Santa Clara, CA, in recent weeks that I have barely had time to post!  But it’s getting hard to contain my excitement about ARE2010.  If you haven’t already seen the sneak preview of the schedule  – see here. […]