#AWE2014

Bruce Sterling Returns to Headline the Second Annual Augmented Reality Event 2011

The prophet is back! “It’s 9 am in the augmented reality industry…it’s your chance to bake a big pie before you start slicing it up…it’s time for you to get dressed…good luck to you, I’ll be watching you” These were Bruce Sterling’s words in the opening keynote of the inaugural Augmented Reality Event 2010 – the largest AR industry event ever. Bruce, which is recognized as one of the fathers of cyberpunk and the prophet of the augmented reality industry, promises to be back this year – stronger and more engaged then ever. This time “I have an agenda” he says. To whet your appetite: here’s last year’s keynote. Still very cool. The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo. ARE 2010 was the largest event ever focused on advancing the Augmented Reality industry, with 520 attendees, 90 speakers (Will Wright, Bruce Sterling, Jesse Schell among the keynote speakers), 30 hours of sessions, and one of a kind activities such as the ARt Gala, The Auggies Best AR Demo Award, and AR Startup Launchpad. The event was rated at 4.5 stars (out of 5) by the event attendees. The event included sponsors and speakers from companies like Qualcomm, Adobe, Google, Microsoft, Nokia and backed by the Augmented Reality (AR) Consortium, ISMAR Committee, and 50 other AR companies. Media partners included: TechCrunch, O’Reily, GigaOm, RWW, H+, Engage and the leading blogs covering augmented reality. As the AR industry is about to sky rocket – ARE 2011 is promising to be even bigger and more exciting!...

Second Annual Augmented Reality Event (are2011) – 1 Week Left for Speakers Submissions

Open call for talks, demos, art displays, startups showcase, exhibitors, and sponsors for the largest augmented reality conference 17-18 May in Santa Clara, California The second annual Augmented Reality Event (ARE 2011) is the largest global event dedicated to advancing the business of Augmented Reality, initiated by industry insiders. For Augmented Reality startups, investors, mobile companies, and developers as well as clients in marketing, entertainment, media, education, healthcare, government, tourism, etc.; this two-day event unites the industry in one Silicon Valley location. With more than 30 sessions on the business, technology, and production aspects of Augmented Reality, you’ll get answers to your most pressing questions, such as: How do you evolve Augmented Reality into a productive, sustainable, and entertaining new medium? What’s the current Augmented Reality market scope?  Where will the market be in five years? What are the latest innovations, engines, and tools I need to grow my business? How do I fund and build a successful Augmented Reality start up? How can I leverage Augmented Reality to advance my brand and attract and keep my customers? How do I build successful Augmented Reality campaigns and products that will delight my users? Industry luminaries will deliver inspiring Augmented Reality keynotes; the exhibition floor will showcase the leading Augmented Reality companies and products and will offer a career fair to help kick start the fledgling industry.  Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight event participants. This is an open call for additional talks (30 sessions in 3 tracks: Business, Technology, and Production), demos (for the Auggies – Best AR Demo Award), art displays (for the ARt Gala), startups showcase (for the startup launchpad), and exhibitors for the two-day conference.  We’re looking for speakers to address the industry’s most pressing development challenges and opportunities. “In its second year, ARE will continue in its mission to advance the emerging industry and serve the global community through education and networking,” said Event Director Sean Lowery. “Having an experienced and passionate leadership of chairs being at the epicenter of the AR movement, we are thrilled to continue stimulating the industry this May with outstanding content focused on the latest innovations, the business models, and how to successfully bring augmented reality to the market.” To submit a proposal, go to http://AugmentedWorldExpo.com/speakers/call-for-proposals/ Make sure to select the matching proposal type: 1) Business For entrepreneurs in the fledging AR industry who are looking to start new initiatives in AR including how to fund and build a successful augmented reality start up, augmented reality market scope and what’s expected in the next 5 years, legal and IP aspects, etc. 2) Production For producers, designers, and clients (in entertainment, media, education, healthcare, government, tourism, etc.) seeking to leverage augmented reality to advance their brands, attract customers and build successful campaigns and products that will delight users. This track will also showcase postmortems of landmark augmented reality projects 3) Technology For developers, programmers and technologists – learn about the latest augmented reality innovations, engines and tools. 4) The ARt Gala Live display of augmented reality art works by acclaimed artists; accompanied with food and drinks 5)  Startup launchpad Five startups will present their business models and AR products for 5 minutes each in front of a panel of industry experts (VCs, entrepreneurs, analysts) Winner award: “ARE Best startup” and a monetary prize to be announced 6) The Auggies – best AR demo award During the first evening of ARE2011, a dozen teams will get 4 minutes each to present their products on stage and compete for the coolest live AR demo. A panel with industry luminaries, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award” See you at ARE 2011! Ori...

Early Bird Registration is Open for the Largest Augmented Reality Conference

The Augmented Reality Event (ARE) 2010 was the largest event ever – exclusively focused on advancing the Augmented Reality industry; with 520 AR enthusiasts, 90 speakers from 40 pioneering AR companies, 30 hours of sessions, and one of a kind activities such as the ARt Gala, The Auggies Best Demo Award, and AR Startup Launchpad – ARE2010 was a must-attend event for anyone interested in AR. As the AR industry is about to sky rocket – ARE 2011 (May 17-18) is promising to be even bigger and more exciting! Early bird registration is now open. Secure your ticket for ARE 2011 before the end of February and save over 40% of the full conference pass. Full conference pass- $395 Special early bird discount – $250 Register here Hurry, the ARE Early bird discount ends on February 28th, 2011. The ARE2011 is the annual convergence of Augmented Reality leaders.  Offering attendees inspiring keynotes, innovative product exhibits, career fair, and industry awards.  Attendees receive leading insights into the development, marketing, technology, and investment aspects of the Augmented Reality Industry from the insiders. . More than 500 professionals attended ARE 2010 and 90 speakers from 40 AR companies delivered 30 hours of sessions with 3 educational tracks. The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies....

Announcing: Augmented Reality Event 2011 to take place on May 17-18, Santa Clara Convention Center

Augmented Reality Event (ARE), announced today the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as: • the augmented reality market today and in the future, • latest augmented reality innovations, engines and tools, • showcases and postmortems of landmark augmented reality projects • how to fund and build a successful augmented reality start up, • how to leverage augmented reality to advance your brand, attract and keep your customers, and • how to build successful campaigns and products that will delight users. The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors. “Augmented Reality is on the cusp of transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.” The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies. Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter....

ARE2010 Keynote by Jesse Schell: Augmented Reality Will Define the 21st century

Jesse Schell’s closing keynote at the Augmented Reality Event (2-3 June, 2010 – Santa Clara California) was thought provoking, inspiring, entertaining, and made us all see augmented reality in new eyes… A must see for all augmented reality enthusiasts, as well as those who don’t get what’s all the excitement about. Here are select quotes: “The whole point of AR is to see things from a different point of view…How can there be a more powerful art form than one that actually changes what you see?” “Augmented Reality will be one of the things that fundamentally define the 21st century” “Doctor: My dear friend, only the gods see everything. X: My dear Dr., I  am closing in on the gods…”(From “The Man with the X-Ray Eyes” movie) “You guys are going to put it together…and then everybody is going to be like, oh my god we are freaking naked, all this information about me is out there…I had security through obscurity, but not anymore…” “The internet allowed us to think with shared memory…Augmented Reality will allow us to see with shared eyes.” The Augmented Reality Event 2010 – Seeing – Keynote by Jesse Schell...

ARE 2010 Keynote by Will Wright: Brilliant Inspiration for the Augmented Reality Community

Here is the next installment of videos from the Augmented Reality Event. This time it’s Will Wright’s inspirational talk – targeted at the Augmented reality developer community. Will Wright’s speeches are always fascinating – and this one ranks way up there as one of his best: Augmented Reality can make us more aware of our immediate environment rather than distract us from it…there is value in proximity information…tap into the collective commune memory…full situational awareness is what I am dreaming of… The Augmented Reality Event 2010 – Keynote by gaming legend Will Wright from Ori Inbar on Vimeo. Coming up more augmented reality goodness from the Augmented Reality Event 2010…...

ARE 2010 Keynote by Bruce Sterling: Bake a Big Pie!

are 2010 is over. It was a blast. Many thanks to 400 AR enthusiasts who joined us for 2 days of AR goodness. Special thanks to our 90 speakers from 40 augmented reality companies, our exhibitors, sponsors, and above all – for Qualcomm. For those who weren’t as fortunate, and couldn’t join the event – here are some of the highlights. Bruce Sterling’s keynote (aka the prophet of the augmented reality industry) opened it up with a bang: “It’s 9 am in the augmented reality industry…without vision people perish…it’s your chance to bake a big pie before you start slicing it up…it’s time for you to get dressed…good luck to you, I’ll be watching you” The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo. More later…...

ARE 2010 Starts Today!

Most speakers and attendees are already here. The energy is high. The anticipation is huge. It’s so great to see practically EVERYBODY in the augmented reality world at the same physical location. Almost 400 people have already registered – and walk-ins are most welcome! Come and register at the event itself. We will honor your discount codes. A few last minute changes to the schedule are recorded on the schedule-at-a-glance on the Schedule page. Looking forward to a great event. I ARE here!...

What to Expect from ARE 2010 Keynote Speakers

Chris Grayson from Gigantico – a media partner and a good friend of the augmented reality event – has put together this cool promo for what to expect from are 2010 keynote speakers: Bruce Sterling, Blaise Aguera y Arcas, Will Wright, and Jesse Schell. If you are planning to attend – consider it as 15 minutes of really fun homework for the event. Enjoy! I bet they will blow our minds next week!...

ARE2010 Announces $10,000 Prize for Startup Launch Pad Winner, and "a lot of respect" for The Auggies Winner

The ARE Chairs and Qualcomm are delighted to share with you two important announcements: 1) Nominations for the Start up Launch Pad hosted by VentureBeat have been selected: Whistlebox (Chas Mastin) YOUReality (Michelle Fallon) WhereMark (Ken Carter) Iryss (Dave Elchoness) e23 (Joe Dunn) After lunch, five startups will present their business models and AR products for 5 minutes each in front of a panel which will include: Cole Van Nice (VC at CVP), Jay Wright (Qualcomm), Cory Ondrejka (cofounder of Second Life) – and moderated by JP Manninen (VentureBeat.) Winner award: “ARE Best startup” and a $10,000 prize courtesy of Qualcomm! *** 2) Nominations for The Auggies demo competition have been selected as well: TagDis (Joe Dunn, e23) Retail Visualization (Michelle Fallon, YOUReality) Do/Crew (Chas Mastin, Whistlebox) Recognizr (James Haliburton, TAT) Tagwhat (Dave Elchoness, Iryss) Zombie Shoot AR (Peter Meier, Metaio) Kamra AR Browser (Alex Hill, Georgia Tech) Wikitude Drive (Martin Lechner, Mobilizy) Touching Augmented Reality (Yvan Franco, YDreams) Sam Fisher AR Game (Claire Boonstra, Layar) AR-assisted panorama generation (Rob Grant, Occipital) The World of Sekai Camera (Takahito Iguchi, Tonchidot) *** During the first evening of ARE2010, a dozen teams will get 4 minutes each to present their products on stage and compete for the coolest live AR demo. A panel with Bruce Sterling, Jesse Schell, and Mark Billinghurst, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award” + an Android phone courtesy of Qualcomm. *** For those wondering about the difference between these activities: The Start up Launch Pad is all about business and is intended for start ups seeking investment. The Auggies, on the other hand, is for everyone (artists, individuals as well as established companies), and it’s all about a cool demo to impress the audience; more fun than business, and definitely a powerpoint free zone! *** Special thanks for Jay Wright (Qualcomm) for the generous prizes. *** Looking forward to stellar performances; the stakes are high – may the best win!...

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