Track: Business
Date: Wedneday, June 2
Time: 12:00pm – 1:00pm
Room: Ballroom H

Speakers Include:

Unreal Potential: How Mobile Augmented Reality Apps Can Make Your Business Unreal Money
Craig Agranoff, Book Editor/Researcher, Underdog Copy & Creative

“Unreal Potential” is a new, soon-to-be published book detailing and prognosticating the bottom-line business potential of Augmented Reality mobile applications. Authored by entrepreneur, author and social media consultant Craig Agranoff, the book is buoyed by insights from the top pundits and companies spearheading the AR movement and emerging industry.

Business Models Around e-Commerce and Augmented Reality
Matt Szymczyk, Zugara

Presentation would focus on current Augmented Reality initiatives and how different business models can be applied. One example I can go over in detail are the multiple business models we have applied to Webcam Social Shopper. If this would be a panel, could help to have a moderator who can oversee different AR executions that are live now and generating rev.

Pamela Kerwin, Geo vector- Commercial User of AR in the Tourist Industry

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