Track: Business
Date: Wednesday, June 2
Time: 4:00pm – 4:45pm
Room: Ballroom H

Augmented Reality for Computer Assisted Interventions: Motivation, Inventions and First Clinical Trials
Nassir Navab, TU Munich
In this talk, I will focus on the problem of design and development of advance imaging and visualization solutions for computer assisted interventions. One major challenge is the analysis of large amount of heterogeneous data and their intelligent real-time fusion. The second one is the advanced visualization of such data during focused, high-intensity surgical procedures. In particular, I review the state of art in Medical Augmented Reality, and discuss challenges faced by scientific community in the upcoming years. Throughout this presentation, I use clinical applications and our recent results, obtained in our real-world laboratories within several clinics in Munich, to demonstrate the issues and to provide exemplary paths towards possible solutions. Such examples include real-time Ultrasound/CT registration, Free-Hand SPECT reconstruction (in collaboration with SurgicEye GmbH), Camera-Augmented Mobile C-arm (CAMC) and HMD based AR for intra-operative visualization and medical training. I will also present and analyze the use of recent Medical AR solutions within a series of recent patient studies.

Augmented Reality for Passengers Within an Airport Environment
Stephane Cheikh, SITA Labs
Using a demo and a presentation we will share some of the project lessons learned from the development of an Airport Augmented Reality application for passengers use within an airport.
This project started early 2010 and the main objective was to investigate the technical opportunities offered by geo-localization of smart phones equipped passengers within an airport.
Once we were able to geo-localize the passengers, we started the development of this proof of concept to:

1. Demonstrate that passenger could be geo-located within an airport
2. Explore use cases that would create value & revenue for all parties (Airline, Airport & Retails)
3. Demonstrate that Augmented Reality (A/R) can be used to provide a welcoming message, POIs information and contextual advertising

The Role of AR in Sustainable Buildings
Daniel C. Whittet, Sustainability Analyst and Media Theorist, EnrgResrch
The number one area for growth in the construction industry is energy retrofits of existing buildings. Because the built environment uses more than 30% of all energy consumed in the Untited States the ability to quickly analyze and monitor control systems for commercial buildings can and will change how much energy we use. The ability of AR systems to locate, identify and help adjust HVAC in our built environment can greatly reduce energy consumption. This presentation will start with a quick overview of the tools currently used, the state of the art of GBxml data protocols and the modeling software currently available. With a nod to the Iphone and the practice of geocaching we will demonstrte the potential use in business models.

How AR Can Save the Planet
Sean White, Nokia

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