Track: Production
Date: Wednesday, June 2
Time: 10:00am – 11:30am
Room: 209-210

Speakers Include:

AR in Games
Brian Selzer, Ogmento

A New Dimension in Marketing and Development
Mathijs Gajentaan, Winvolve
Winvolve specialized in New Media Development and is on the forefront of some exciting new AR initiatives in a number of different industries. 
In this session we would like to address the wide spectrum of opportunities for both marketers and developers using different media channels as cell phones and print (or even iPad).. 
From medical applications to consumer entertainment to new ways of helping create effiencies in building and construction.

AR Campaign for Universal Orlando Resort
Noora Guldemond, metaio
On January 28, Universal Orlando Resort launched their campaign for the new Wizarding World of Harry Potter. Has this campaign achieved its goals? How will the success of this campaign influence future developments in this field? What new augmented reality technologies will we see in the next few months?

AR in Entertainment
Ivan Franco, YDreams

Leave a Reply