Track: Business
Date: Wednesday, June 2
Time: 10:00am – 11:30am
Room: Ballroom H

Speakers Include:

The Mobile Augmented Reality Landscape
Lester Madden, Augmented Planet

Consumer demand for augmented reality applications is set to soar over the next few years, but who are the major players in mobile, what are consumers buying, who are your competition and what makes a great mobile augmented reality application. In this session we take a look at what’s hot from the various platforms and help you avoid some of the common pitfalls.

From Risk to Revenue: Practical Applications and Business Models
Robert Rice, Neogence

Revenue models, privacy, utility, AR in various vertical markets, technology roadblocks, etc. Essentially, mapping out how to get from novelty to practical applications and sustainable business.

Our Mobile AR Ecosystem: A Reality Check
Christine Perey, Perey Consulting – Market Data

Each company believes that it has something unique and valuable to offer the end user, but only a few of the pieces in a larger Mobile AR ecosystem are visible to the customer. A “systems level” view of the Mobile AR Ecosystem permits the partners who share in the investment as well as the rewards of Mobile AR success, to understand where the gaps remain. What are the healthy parts of the ecosystem? Where are we weakest? How can the voids in the Mobile AR Ecosystem be filled to better meet the expectations of users? This session will help us all to understand our roles and responsibilities in the big picture and provide sign posts for the next phase of our journey.

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