Day One – Tuesday May 8th, 2012

6:30-8:30 pm

Main Theater

“The Auggies” – a demo-jam session

Teams compete for the coolest 4 min. AR demo. A Luminary panel: Bruce Sterling, Will Wright, Mark Billinghurst, comment on demos American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award.”

Competing teams:


Based on the award-winning optical recognition and tracking technology that took first place at ISMAR 2011, metaio added 3-D object tracking to it’s no-charge mobile SDK this past March.

As part of the Auggies, Trak Lord will demonstrate 3-D Object tracking on a series of complex, but familiar real-world objects, followed by a live demonstration of the metaio Mobile Creator app that allows the user to create a 3D spatial referent for any AR experience overlaid on a given object.


Sony Computer Entertainment

SLAM technology from Sony Labs in Japan.


Stupid Fun Club

Augmented Bike

Detect, record, prevent bike accidents.

Records photos, locations, time, g-forces, distance to obstacles.

Plays back events – Shows events on maps.

Hardware: phone, handlebar mount, distance sensor

Eyewear: TacEye HUD


Using their mobile device, users create “kubikulo” using voxel-like virtual building blocks called “kubi” in their own 10×10 “movable” unit footprint “kulo” in each location. Check-in to a list of venues to pinpoint the home position of a kubikulo, visible in a 3D map-view and also exactly local-positioned in the real world via augmented reality fiduciary markers. Taking grounds in artifacts intrinsic to a real location, each kubikulo can be re-arranged by users who visit the venue. Each user can have just one “kulo” and an infinite number of “kubi” to create their “kubikulo” in each venue, but collaboration may result when other users move the venue’s various kubikulo to create meta kubikulo expressions.

The platform includes an API that lets developers access the kubikulo in each location, as well as a creator opt-in option for retrieving all the kubikulo created by a particular user, that can also be used for export of their creations.

It’s brand new, but we think it can be used for conveying the artistic creativity of the users who visit a particular venue – in an open way. It might even be used as communication for political movements, event or brand marketing, geolocational microcosmic voxel virtual worlds, and more.


ARBall – Indoor/Outdoor Real-time Multi-player AR Soccer

ARBall is a new Augmented Reality soccer game and treasure hunt app for iPhones. Launched on the App Store in February 2012, ARBall was recently selected by Apple as a Featured App in the UK App Store.

ARBall allows users to create and play with augmented reality objects called ARBalls. ARBalls can named, decorated with a custom design, and placed into the real world. The ARBalls can either roam the Earth being kicked from person to person in your Facebook friend network, or they can be tied to a specific location as a virtual Geocache. ARBalls can contain contents, such as pictures, and in the future other types of items such as coupons, marketing offers, or virtual currency. They can be tied together to form Treasure Hunts, where one ARBall provides clues to finding the next.

An exciting aspect of ARBall is multi-player real-time Soccer Game Mode, where teams of players can play virtual soccer using an ARBall in the real world. After setting goal positions, players can kick their ARBalls by running into them with their phone. The direction and speed the ARBalls fly at is determined by the speed and angle of the player’s phone at the point they kick the ARBall. Special patent-pending real-time server push technology keeps the views of all players in synch with sub second latency, to allow for a realistic and fun experience.

ARBall can be played both outdoors and indoors. Outdoor mode is based on GPS and inertial factors, and indoor mode is based on pedometer/compass dead reckoning from a known starting location. This allows for realistic multi-player real-time indoors play. By the time of the ARE conference, ARBall will contain even more new cool features, including virtual quests, additional game mechanics, and an array of virtual items to put in the ARBalls. We also plan to enhance the ARBall platform to support other types of virtual items and experiences, and may open the platform for other developers to use as well.


 A new way to test posters, paintings or photography on your walls

AugmenteDev is laser focused on making augmented reality useful for everyone, to go beyond the gimmick and the wow effect. To succeed in this endeavor, we pick fields that could benefit from augmented reality, we create a product and a workflow around an usage and sell it.

Our first product is targeted to art vendors and poster printers. By putting a button on their websites they allow customers to use a tablet or a smartphone to visualize the product on their walls, in real size. This simple concept remove the doubts that someone can have when buying a piece of art online. It also avoids the need to measure or draw something on the wall to get a sense of how it will look when hanged there.

By tackling those small steps, product after product, we hope to create a real value from augmented reality.


Demonstration of Dekko’s world-first technology

BuildAR 2.0

buildAR.com – Link your content to the real world!

buildAR.com was the first AR Content Management System and with over 5,000 signups is still clearly the market leader. After a great reception at last year’s Auggies we’re ready to show off buildAR2.0 in 2012.

buildAR is the simplest and most powerful system for creating both location and vision based AR content and requires absolutely no coding at all. In only a couple of minutes you’ll see just how easy it is to add AR to locations and images all around you.

And we’re also planning on introducing our road map to show how buildAR is going to drive mass adoption of AR and AR content creation.


Showcases and Markets of Combining AR, Immersive Virtual Reality and Efficient Hardware

Augmented Reality (AR) has great potentials in different market segments. However, AR has still some technical issues due to the limitation of hardware resources. One solution is to combine efficiently the existing components of a smart mobile device, like the application processors and all the different sensors, to provide a more impressive and seamless user experience with more possibilities. Demonstrations have been designed to show what is possible to do by combining hardware resources with augmented reality technology and immersive virtual reality. These demonstrations will be displayed and the first feed-backs are showing great interest in the user friendly user interface (through gestures) and the high resolution of the content. The importance of the richness of the content has also been highlighted. Other demonstrations will be discussed like AR used to virtually display the content of a device and like a virtual nurse allowing an easy interaction with patients and their medication.
In light of these demonstrations, new possibility outlook will be presented to show which performances the hardware will enable AR and some new markets that AR can ignite.


A glimpse into the future of AR Games – based on Ogmento’s technology in progress.

Vertigore JWT 



AR Telepresence

Teletouch has developed a Telepresence device that allows natural collaboration between geographically separated people, enabling direct eye contact and gaze awareness among the conferees as well as a shared digital workspace. Think of it as a two-way digital whiteboard. Users can touch each others finger tips as if they where on opposite sides of a glass window. A breakthrough optical filter technology allows the video conference camera to see-through the rear proyected holographic screen. Teletouch embodies a glass screen, an ultra short throw projector, touch screen and camera systems, high-fi audio, HD-capable video and high-performance application sharing.


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