ARE 2012, the world’s largest augmented reality event, invites you – The People – to discover the wonders of  augmented reality (AR). It will take place on: 8-9 of May, 2012 at the Santa Clara Convention Center in California.

 Register today with the Facebook Discount and save $100.

For the first time, ARE 2012 is reaching out beyond the tech world – to everybody out there – who is seeking to leverage AR to advance their business or their life.

The event will kick off with keynotes by Frank Cooper (CMO of Pepsi), and Miles Ludwig (VP Digital at Sesame) – that will showcase how mainstream corporations are using AR as a key tool to drive customer engagement in consumer packaged goods, as well as education and entertainment.

“The Prophet of AR”, Bruce Sterling will come back this year to share his insights about the evolution of the AR industry, and have a fireside chat with special guest Daniel Suarez (best selling author of techno-thrillers Damon and Freedom) – about the far reaching opportunities with AR, and its looming dangers.

In addition to these fantastic keynotes, ARE 2012 will feature more than a 100(!) speakers from 80 AR Companies which will deliver 30 hours of talks across 3 tracks: business, technology & programming, and production & design. The schedule is packed with AR Goodness! – covering topics such as:

  • current augmented reality market scope and what’s expected in the next 5 years
  • latest augmented reality innovations, engines and tools
  • showcases and postmortems of landmark augmented reality projects
  • how to leverage AR to advance your brand, attract and keep your customers
  • how to build successful campaigns and products that will delight users.


The event includes fascinating activities such as a Startup Launch pad for emerging AR Companies, an ARt Gala with live performances and displays by top AR artists, and the “Auggies” Demo Competition – where the best of the best in AR compete for the top industry award. Exhibitors – some of the world’s leading AR companies will showcase their latest products and services in the exhibition area.

Use the Facebook exclusive discount code AREGG2 for the full 2 day conference at the sweet price of $375 (save $125), or the one day pass at the ridiculous price of $225.

Register Today for the ARE 2012 event.

It is selling out fast!

Many thanks to Vuforia by Qualcomm, the Title Sponsor, the event sponsors, and media partners for helping make this event happen!

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