#AWE2014
Superhero AR

Superhero AR

Nomination for Auggie Award: Best AR Campaign Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: The Brief: Leverage the Avengers Brand to drive additional foot traffic into Walmart stores and more specifically to drive customers into specific locations and departments in the stores. The Idea: Release a free Augmented reality Avengers game on the iTunes App Store and Google Play. The game required visiting Walmart to be able to unlock features and have additional experiences with the Avengers. Photo with Favorite Avengers: At Walmart user could also use the Superhero AR app to take a life size photo with your favorite Avengers character. The life size characters are connected to the POP signage with Augmented reality. The Results 4 week Campaign – Over 500,000,000 Online impressions – Over 1000 News and web articles written about strategy and campaign – Top 25 free apps on Apple App store – 54, 864 Photos taken in Walmart stores and shared socially – 2.35 min Average time spent with the game – 1.4 Average # of photo’s taken per user – 91,000 Unique users IOS Android Where to find it: This version of the app is no longer live – but, here is a link to the version of the app that was re-released along with the DVD release of the film https://itunes.apple.com/us/app/super-hero-augmented-reality/id515297786?mt=8 Platforms: Mobile Additional Screenshots:...

Stark Armoury

Stark Armoury

Nomination for Auggie Award: Best Mobile AR App Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: About the project: Working with Tesco and Disney UK we launched an augmented reality campaign that continued building on our previous ‘retail-tainment’ concepts. The app was a unique way to spend time with Ironman where users could unlock access to the different Ironman suits then engage with a photo share with a life like 3D model of the superhero as well getting a chance to experience the weapons of Ironman. Previously, we saw our Avengers AR app (Superhero AR) breakthrough to the top 10 free entertainment apps in the app store and with this project leveraging the Ironman 3 cinematic release we are set to do it again. Currently averaging over 1000 downloads a day, with a campaign spreading over 6 months we’re already getting positive feedback. Why should we win: Leveraging QUALCOMM’s Vuforia and the gaming engine Unity, Ad-dispatch uses cutting edge technology to solve traditional marketing objectives. Tasked with driving foot traffic to retail and online the IM3 campaign served a unique interactive AR experience that became enhanced with in store and online signage. Players saw themselves in IM3 suits with proprietary face-tracking technology, launched IM weaponry in their world and interacted with IM suits in Tesco exclusive animations. Results: The IM3 app (stark armoury) was launched Apr 27 to coincide with in store and digital signage. This is our 3rd project with Marvel to support the launch of a cinematic release and to drive awareness of consumer projects with retail partners. And the measure of success is a retail strategy to drive traffic to store, online and position the retailer as a mobile retailer. While every instance and interaction is a measureable occurrence for us, and we know how much traffic we redirect to other apps, websites to pre-purchase product or even where people are sharing the experience we can’t yet share the results. The Avergers Campaign that just wrapped up with the holiday release of the DVD/ Blu-ray had over 5 billion social impressions. Those were people sharing in store AR pictures, experiences, articles, tweets, blogs etc. Where to find it: https://itunes.apple.com/gb/app/stark-armoury-at-tesco/id627567872?mt=8, https://play.google.com/store/apps/details?id=com.addispatch.ironman3 Platforms: Mobile Additional Screenshots:...

Absolut Greyhound World

Absolut Greyhound World

Nomination for Auggie Award: Best AR Campaign Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: This project is an excellent candidate to win for Best AR Campaign because it incorporated the key elements of the brand’s overall message and served them up in an unique, compelling and entertaining way. Truly, users that engaged with and enjoyed this app could not have experienced what they did in any other medium, which is what great AR is all about. About the project: THE BRIEF: Compliment an Out of Home media buy set to dominate the Billboards in Yonge & Dundas Square with an engaging Augmented Reality experience based on the attributes of the global Absolut campaign. THE IDEA : Matching the three sections of bill board space in Yonge & Dundas Square three separate experiences focusing on different parts of the campaign where brought to life. MIXER : Pointing a mobile device at the designated signage starts the Swedish House Mafia track Greyhound playing while at the same time bringing an interactive mixing board into the users mobile device screen. From here the user is able to do a live mix of the track changing the speed, bass and treble levels and adding effects. SOCIAL : Another billboard trigger gave users access to a dynamic social media experience where they could “LIKE” Absolut Canada on Facebook, access Twitter hash tags, watch the broadcast spot and access and share Absolut Vodka cocktail recipes. RACERS : In this experience a richly detailed animated version of the Abslout Greyhound comes to life that users can interact with, take a photo of and share to their social network. A game was also available to app users where they would choose and then race a Greyhound against the others. Additionally, an advanced version of the game could be access by scanning a bottle of Absolut. Case study attached to entry includes all the triggers for the AR experiences. Where to find it: https://itunes.apple.com/us/app/absolut-greyhound-world/id562027360?mt=8 Platforms: Mobile Additional Screenshots:...

AD-Dispatch

AD-Dispatch

Founded in 1999, Ad‐Dispatch is a North‐American leader in Augmented Reality (#AR). Always on the cutting-edge of technology, the company has evolved over the last 12 years into an interactive content creation powerhouse, recognized globally for their unique ability to integrate augmented reality technology into the marketing mainstream without sacrificing creative campaign objectives. Ad‐Dispatch has worked with North America’s finest marketing agencies and big brands like Chevrolet, Mercedes and the Home Depot to create memorable and meaningful consumer experiences. In 2012, the company teamed up with Walmart and Hollywood studios (Marvel, Disney, and Nickelodeon) to offer in-store AR experiences for Spiderman, Avengers, and more. Ad-Dispatch has twice been named to the list of Profit Magazine’s 100 Fastest Growing Companies in Canada (2009 & 2010) as well Progress Magazine’s Top 25 Fastest Growing in Atlantic Canada (2009 & 2010, 2011). President Nathan Kroll has been honoured with the BDC Nova Scotia Young Entrepreneur of the Year and Ernst & Young Entrepreneur of the Year (Technology). Ad-Dispatch delivers high-quality creative that always exceeds client expectations and is consistently on budget and on time.   http://www.ad-dispatch.com/...

Jonathan Burns

Jonathan Burns

Jonathan Burns is the Vice President of Development for Ad-Dispatch and Managing Partner for BoostAR. As a pitch person, Jon loves speaking about the big picture – helping his audience experience ‘ah-ha moments’ as they begin to understand the potential that augmented reality holds for marketers and brands. Jon is extremely passionate when it comes to educating the market on all things AR and he’s spoken to audiences across North America. While Jon sure knows how to get people enthusiastic, he’s the first to remind his clients that technology without a purpose is pointless. He works tirelessly to strike a balance between the creative use of new technology and strong marketing strategy; because after all, Jon knows that it’s the results that matter most....

Nathan Kroll

Nathan Kroll

President Ad-Dispatch Inc. Nathan’s has been recognized and awarded as the BDC Young Entrepreneur of the year, E&Y Entrepreneur of the year (technology), 2009, 2010, 2011 “Progress magazine fastest growing companies in Atlantic Canada”, 2009,2010, 2011 “Profit Magazine fastest growing in Canada”. In June off 2009 he was introduced to a technology called augmented reality. Immediately recognizing that AR was an emerging technology, he began building the internal software development and creative development teams to be able to build augmented reality. With the purchase of Volt media in late 2009 the final pieces of the puzzle were in place to launch Augmented reality in Canada. In the past four years, Ad-Dispatch has created the Augmented Reality industry in Canada and in the last 2 years Ad-dispatch has exploded onto the US market. Ad-dispatch has been one of most active companies introducing AR to mainstream North America with products like Stamps Alive, Superhero AR (Avengers cinematic release), Webslinger (Spiderman Cinematic release) Turtles AR, Absolut AR, and a consumer product App called Boostar. Ad-dispatch has built and is building Augmented reality for Walt Disney, Marvel, Wal-Mart, Nickelodeon, GM, Mattel, Absolut, Drambuie, Labatt Blue and more. Nathan’s ability to recognize the potential of augmented reality has allowed Ad- dispatch to become an industry leader. A leader of what is expected to be a 3 billion dollar industry by 2015....

Leading Augmented Reality Innovators Confirm Participation in AWE 2013

Thanks to the amazing response for the AWE 2013 call for proposals, we have been able to select – so far – a list of 76 AWEsome innovators in the Augmented World. Here is the list of companies and organizations confirmed to present at AWE 2013: (For the latest list of 94 confirmed speakers go here) 13th Lab AD-Dispatch Anomaly AR23D ARDirt ARLab ARUP Augmate AugmenteDev AugmentedReality.ORG BuildAR CandyLab Catchoom Columbia University CrowdOptic Daqri Darf Design Dekko Digital Delta Design Early Adopter EchoVC eMagin Epson ExploreEngage Fraunhofer Frozen Chili Studio Full Swing Future Crimes Institute Grey Area Foundation for the Arts Heavy Projects HIT Lab NewZealand Honda Research Institute Honigman InfinityAR Interhacktive ISMAR Kimera Systems Layar Live View Studio Meta-View Metaio Microsoft Research MIT Media Lab Mitsubishi Electric NASA Ngrain Nvidia Occipital Ogmento Optinvent Orbotix Parc PatchedReality Perey Consulting Qualcomm Queens University RealityPrime Recon Instruments Samsung Seabery Seac02 SecondSite Sesame Workshop Simiosys Six-15 SmartTech Publishing Stupid Fun Club SuperTouch Group Telibrahma Tomi Ahonen Consulting Total Immersion University of Illinois at Chicago  Vertigore Vuzix Wikitude Zugara  ...