Nomination for Auggie Award: Best AR Campaign


Creator: Jon Burns

Organization: Ad-Dispatch



The Brief:
Leverage the Avengers Brand to drive additional foot traffic into Walmart stores and more specifically to drive customers into specific locations and departments in the stores.

The Idea:
Release a free Augmented reality Avengers game on the iTunes App Store and Google Play. The game required visiting Walmart to be able to unlock features and have additional experiences with the Avengers.

Photo with Favorite Avengers:
At Walmart user could also use the Superhero AR app to take a life size photo with your favorite Avengers character. The life size characters are connected to the POP signage with Augmented reality.

The Results 4 week Campaign
– Over 500,000,000 Online impressions
– Over 1000 News and web articles written about strategy and campaign
– Top 25 free apps on Apple App store
– 54, 864 Photos taken in Walmart stores and shared socially
– 2.35 min Average time spent with the game
– 1.4 Average # of photo’s taken per user
– 91,000 Unique users IOS Android

Where to find it:

This version of the app is no longer live – but, here is a link to the version of the app that was re-released along with the DVD release of the film https://itunes.apple.com/us/app/super-hero-augmented-reality/id515297786?mt=8



Additional Screenshots:


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