10 Industries Being Reinvented with Augmented Reality

Augmented Reality has leaped beyond the gimmicky stage and is well into its productive stage. Augmented World Expo 2013 featured exhibits and talks that demonstrate how AR is solving real business problems, and how large corporations are investing in these solutions to improve their businesses and delight customers. AR is Ready for business! Here is a collection of 36 AWE 2013 talks and demos in the business track across 10 verticals: 1) Retail & Commerce 2) Automotive & Tourism 3) Print, Media & Entertainment 4) Enterprise & Industrial 5) Military & Government 6) Urban & Architecture 7) Education & Learning 8) Training & Maintenance 9) Health & Recreation 10) Branding & Marketing 1) Retail and Commerce Matt Szymczyk, CEO, Zugara   Bruno Uzzan, CEO, Total Immersion   Andrew Couch, CEO, CandyLab   Scott Jochim, Popar Toys 2) Automotive and Tourism Victor Ng Thow Hing, Honda Research (Automotive) Jana Rodic, LiveViewStudio (Tourism)   Andrea Carignano, CEO at Seac02 (Tourism) 3) Print, Media and Entertainment Chris Grayson, Telepathy (Media)   Ricky Bacon, VP R&D at Noise (Entertainment)   Chris Collins, FMI Games (Entertainment) 4) Enterprise and Indutrial Gabriel Weiss, Mitsubishi Electric   Gerben Harmsen, GM, TWNKLS   Aiaz Kazi, SVP, SAP   Nic Doodson & Will Powell, Keytree 5) Military and Government Tom Soderstrom, IT CTO, NASA JPL Paul Sells, Newport News Shipbuilding 6) Urban and Architecture Dave Lorenzini, CubeCities   BC Biermann, The Heavy Project   Susan Brazer, Lionshare   Demo with Markus Meixner, ViewAR 7) Education and Learning Miles Ludwig (MD Content Innovation Lab at Sesame Workshop) and Mindy Brooks (Director at Sesame Workshop)   Christopher Stapleton, Simiosys   Jay Van Buren, Early-Adopter 8) Training and Maintenance Steven Feiner, Professor at Columbia University   Naomi Kawase, Ngrain   Jim Dailey, Digital Delta Design Alejandro Vazquez, Seabery Demo of Augmented Reality Training with Basilio Marquinez, Seabery Soluciones Demo with Mauro Rubin & Paolo Invernizzi, JoinPad SRL 9) Health and Recreation Kevin Hughes, ARPool Queens University Demo of AR Pool with Kevin Hughes, Queen’s University Patricio Barreiro, Innovar Group   Gaia Dempsey, Co-founder and Director of Marketing & PR at daqri 10) Branding and Advertising Ambarish Mitra, CEO, Blippar   Brian Selzer, President, Ogmento   Nathan Kroll & Jonathan Burns, Ad-Dispatch...