Innovar Group is an Argentine firm whose aim is to generate IT creative solutions for brands positioning in the 2.0 world. We are pioneers in South America as developers of augmented reality applications for smart devices. Our portfolio also includes social media tools and the avant-garde technique of gamification to leverage the clients engagement by combining the companies strategies with new technologies. http://www.innovargroup.com.ar/...
Patricio Barreiro is the co-founder and COO of Innovar Group, a South American IT company based in Argentina with operations in Brazil, which aims to integrate creative solutions for businesses to succeed in the Web 2.0 world. Pioneer in the region, the firm has been integrating Augmented Reality applications that provide a link between reality and virtual contents for smart devices. Patricio has got a degree in Law at Universidad Del Salvador and another one in Journalism granted by TEA. He has also completed a degree in Institutional Communication at Austral University as well as an MBA at ESEADE. Patricio is a dynamic professional with highly qualified skills as Communication advisor for the IT market. He has extensive experience in new media, digital content development, community management, corporate image and online market analysis. He has been working for the last 5 years on communication and brand engagement applied to domains such as Augmented Reality and Gamification. He has lectured in forums and conferences in Argentina, Brazil and the USA....