#AWE2014
OBI 3D Finder

OBI 3D Finder

Nomination for Auggie Award: Best AR Campaign Creator: TWNKLS Organization: TWNKLS augmented reality =*=*=*= Description: OBI is the largest DIY Company in Germany. To inform her customers, OBI distributes 18 million prints of an advertisement flyer weekly. Once a month, the flyer contains extra information around a specific theme. TWNKLS has developed a mobile phone application for smartphones and tablets, called the OBI 3D Finder, which was released under the slogan: ‘play, collect, and win’. The most important strategic objectives were to amaze customers, generate a certain number of registrations for the OBI-app and to strengthen other online channels. Additionally, OBI wanted to build a reputation of being ‘innovative’. With the OBI 3D augmented reality ‘3D gewinnspiel’ and a copy of the OBI brochure, users could play a game and collect 3D items. Finding all the 3D experiences and collecting all the 3D items gave them access to a contest and the opportunity to win a prize. TWNKLS has designed and developed an iOS and Android application which enabled OBI to measure the results of their flyer by producing statistics and reports. Key numbers: Every installed application has been played 3 times. Of all people that downloaded the app, 58% has left their contact details. The average time played with the app was 5 minutes 17 seconds. From the app, many have followed the links to the mobile website of OBI and to their Facebook page. Conclusion: TWKLS has contributed to a successful and innovative campaign for OBI. Where to find it: http://twnkls.com/portfolio/obi3d/ Platforms: Mobile Additional Screenshots:...

Decolabs Interior Decorator

Decolabs Interior Decorator

Nomination for Auggie Award: Best Mobile AR App Creator: TWNKLS Organization: TWNKLS augmented reality =*=*=*= Description: The Decolabs Interior Designer changes the way people buy furniture. Your room will be the showroom, your iPad is the product catalog. With the Decolabs iPad app everyone is an interior designer! Decolabs (www.decolabs.com) is a multi branded iPad application for interior design. It combines an iPad application with a M-commerce back-end with a multi brand product catalog. We use social media and a community feed to let people review and share their designs. User and Usage statistics provide valuable information to participating suppliers. DecoLabs Interior Decorator has been nominated in the Netherlands for the SpinAwards (category Innovation) http://www.spinawards.nl/prijzen/Nominaties and for the Dutch Interactive Awards (category Disruptive) http://www.dutchinteractiveawards.nl/nominees. Where to find it: http://twnkls.com/portfolio/ Platforms: Mobile Additional Screenshots:...

107 speakers from 76 augmented reality companies on a single stage

Only 23 Days left for the Augmented Reality Event 2011. Register Today! 30 hours of the latest innovation in augmented reality by top speakers from the following companies: 3DVIA AR traveler AerialFireTech All Things Digital The Virtual Magician Augmatic Bloom/VURB Cagefree Consulting Chart Venture Partners Clothia Columbia University Daqri Defiant Exploratorium Franklin Institute GeoLoqi Georgia Tech Goldrun Google Goggles Graz University HIT Lab NZ Hoppala Gigantico Idea Builder Homes Immersion Optics Innovega Intel capital Keiichi Matsuda Teksylos Layar Lit Studios Maker Lab MapQuest Metaio Microsoft Mob-Labs Mobilizy MPR Center mShakespeare MUVEDesign Nokia Occipital Ogmento Osage Associates OWNI Parkridge police PepsiCO Pillsbury Law Platial Previznet Qualcomm Sacred Land Film Project Seac02 Simiosys Spotmetrix Tactical Information Systems Tanagram Technology Systems, Inc. ThingM Total Immersion UgoTrade Unity3D University of Kent, Canterbury Vertigore Virtual Public Art Project Vitamin AR VTT Viewdle Vuzix Waze Web3D Whistlebox Quest Visual YDreams Zenitum Zugara...