#AWE2014

The Best of the Best in Augmented Reality to Compete for Top Industry Award

Industry icons Bruce Sterling, Vernor Vinge, Will Wright and Jaron Lanier to judge “The Auggies” – at the worldʼs largest AR event. Register Today! SANTA CLARA, CA (April 26, 2011) – The Augmented Reality industry is getting ready to show off a new round of innovation to the technology, media, and marketing communities.  If you ever wondered about the potential of Augmented reality and wanted to check it out up close, you will be excited to know that “The Auggies” returns to the world’s largest augmented reality event, ARE 2011 at the Santa Clara Convention Center in California. The second annual Auggies competition will take place at the heart of Silicon Valley as the brightest minds in the industry put on a show to impress the industry’s most iconic judges and inspire the audience packed with AR enthusiasts. The thing I like best about ARE is personally witnessing things that never show up on the Internet. There’s a tension in Augmented Reality, between the global scope of the technology and the local character of the teams that produce it. When you’re in the room with committed, creative people — looking them in the eye, breathing the air they are breathing — that’s what makes it an “event.” – said Bruce Sterling. For the Auggies competition, augmented reality teams get 5 minutes each on stage and compete for the coolest live AR demo. The panel of judges provides their unabashed comments, critiques and if they are deemed worthy praise. Winners will be voted by the audience and receive the prestigious “Auggies Award.” The Auggies is the opportunity for AR developers to unveil their vision of the future, not only in terms of technical progress, but also on how creative you can be with this technology. Winning is truly an important recognition from the AR community and it surely means you’re defying the norm and taking one step further. – said Ivan Franco of YDreams – the 2010 Auggies winner. Here is the complete list of competing teams for the Auggie – the industry’s top award. The competition is still open for additional nominations until May 10th. The only way to witness the yearly AR battle for the Auggies and participate in the live audience voting is to register for the ARE 2011 event. Event registration is limited and does sell out. Here is a look back at “The Auggies” competition from ARE 2010. Unplugged, raw video of the demos and the insightful, brutally honest, and entertaining commentary by the judges: Bruce Sterling, Jesse Schell, and Mark Billinghurst. It feels so…2010....

107 speakers from 76 augmented reality companies on a single stage

Only 23 Days left for the Augmented Reality Event 2011. Register Today! 30 hours of the latest innovation in augmented reality by top speakers from the following companies: 3DVIA AR traveler AerialFireTech All Things Digital The Virtual Magician Augmatic Bloom/VURB Cagefree Consulting Chart Venture Partners Clothia Columbia University Daqri Defiant Exploratorium Franklin Institute GeoLoqi Georgia Tech Goldrun Google Goggles Graz University HIT Lab NZ Hoppala Gigantico Idea Builder Homes Immersion Optics Innovega Intel capital Keiichi Matsuda Teksylos Layar Lit Studios Maker Lab MapQuest Metaio Microsoft Mob-Labs Mobilizy MPR Center mShakespeare MUVEDesign Nokia Occipital Ogmento Osage Associates OWNI Parkridge police PepsiCO Pillsbury Law Platial Previznet Qualcomm Sacred Land Film Project Seac02 Simiosys Spotmetrix Tactical Information Systems Tanagram Technology Systems, Inc. ThingM Total Immersion UgoTrade Unity3D University of Kent, Canterbury Vertigore Virtual Public Art Project Vitamin AR VTT Viewdle Vuzix Waze Web3D Whistlebox Quest Visual YDreams Zenitum Zugara...

Can Augmented Reality Improve Consumer Engagement? Come See Frank Cooper, Chief Consumer Engagement at PepsiCo, and Find out at ARE 2011

The main stage at ARE 2011 will be blessed with science fiction visionaries, ground breaking scientists, mind blowing technologists, and legendary game designers – but so far was missing big brands’ perspective on Augmented Reality (AR). Until Now. Meet Frank Cooper, Chief Engagement Officer at PepsiCo, one of the largest and most recognized brands in the world. PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees. Frank is a visionary thinker. His claim to fame, among others, is bringing together the entertainment industry and big brands. In Cooper’s current role at PepsiCo, he has direct oversight of key operational areas across PepsiCo Americas Beverages (PAB) that determine consumer engagement including digital, media, sports, video games and multicultural and entertainment. He has led the development of a new consumer engagement model and created breakthrough marketing programs across the PAB portfolio. Successful videogame marketing promotions, including Pepsi’s Rock Band video contest, Pepsi’s Madden Sweepstakes, Mountain Dew Game Fuel for both World of Warcraft and Halo, and Mountain Dew’s latest successful promotion with Halo: Reach have all happened under Cooper’s guidance. Or in other words: “Madison Ave and Hollywood LOVE this guy.” For the first time at ARE, Frank will tackle the 10 billion dollar question: how can CPG and retail companies leverage AR to nurture a deeper engagement with their customers? I can’t wait. Register today!...