Trigger
Trigger combines Mobile Innovation with Hollywood Creative. We are a pioneer in Augmented Reality working with global brands like LEGO, Sesame Street, McDonald’s, Scholastic and Nike to prototype concepts, market initiatives and develop new digital products. As a Qualcomm portfolio company and preferred developer for their AR technology, Vuforia, we have been the world’s first to develop with new features from their platform. Our Premium AR work includes: Sesame Workshop’s Big Bird’s Words – World’s first text recognition app with Vuforia. Scholastic Book Fairs – Cloud recognition for all book fair titles. Sesame Workshop’s AR Playset – World’s first 3D toy recognition prototype with Vuforia. Sony Pictures’ The Amazing Spider-Man – First Vuforia app to break 1 million downloads and beyond. Goosebottom Books’ Horrible Hauntings – International Reading Association’s pick for a 2013 Children’s Choice Award. Nike Hyperdunk Shoe – Nike’s first AR app in China. American Apparel Visual Search – World’s first cloud recognition prototype with Vuforia. Our pedigree derives from digital marketing for the movie industry, developing worldwide campaigns for franchises like The Amazing Spider-Man for Sony Pictures and The Hunger Games for Lionsgate. Components include Websites, Mobile sites, Social media, Online Games and Apps, all localized into multiple languages. In addition we are a showcase developer for Nokia’s newest slate of Windows 8 devices. Trigger has offices in Los Angeles and Shanghai with full time 2D/3D artists, designers, game and mobile developers and production staff. http://www.triggerglobal.com...
The Tech Museum
The Tech Museum is a hands-on technology and science museum for people of all ages and backgrounds. The museum-located in the Capital of Silicon Valley is a non-profit learning resource established to inspire the innovator in everyone. Through programs such as The Tech Challenge, our annual team design competition for youth, and internationally renowned programs such as The Tech Awards, The Tech Museum celebrates the present and encourages the development of innovative technology for a more promising future....
Sony
Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Corporation, based in Tokyo, Japan. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Mobile Communications (USA) Inc., Sony Computer Entertainment America LLC, Sony Network Entertainment Inc., Sony Pictures Entertainment Inc., Sony Music Entertainment, Sony/ATV Music Publishing LLC, and Sony Online Entertainment LLC. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network and the Sony Entertainment Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. The cutting-edge co-developer of the CD, the DVD and the Blu-ray Disc format, Sony continues to break new ground with innovative products like the PlayStation®3, the PlayStation® Vita, BRAVIA® LCD televisions, VAIO® personal computers, Xperia™ smartphones and tablets, Handycam® camcorders, the F65 4K professional camera, and the Cyber-shot®, Alpha DSLR and NEX digital cameras. In 2012, Sony led the movie, television and music industries with 21 Academy Award, 25 Golden Globe and 78 Grammy nominations. Sony has brought the world such acclaimed movies as “The Amazing Spider-Man,” “Men in Black 3” and “The Social Network” and produces hit television shows like “Breaking Bad,” “The Dr. Oz Show,” “Jeopardy!” and “Wheel of Fortune.” Sony music artists include Adele, Michael Jackson, Bruce Springsteen, Paul Simon, Usher and Kenny Chesney. And, the Sony Entertainment Network is the ultimate destination for digital music, movies, television programs and games delivered through the PlayStation Network and the Music Unlimited and Video Unlimited services. Sony recorded consolidated annual sales of approximately $79 billion for the fiscal year ended March 31, 2012, and employs 162,700 people worldwide....
Making Virtual Solid
Making Virtual Solid (MVS California) Our breakthrough was accomplished by applying our knowledge of several seemingly-disconnected areas of engineering to produce a new and powerful technology. Chris Grabowski and Tom Zamojdo have been engaged in car navigation projects for more than eleven years. The Virtual Cable was conceived in 2001 when they realized that a GPS-enabled Heads-Up-Display could be far more effective when reduced to just a single line, but only if such line was displayed in true volumetric 3D. Applying Chris’ knowledge of advanced laser optics and Tom’s knowledge of real-time computer software, they developed a commercially feasible design for a 3D HUDs. Chris and Tom reside in San Francisco....
Explore Engage
Explore Engage commenced in 2010 and quickly have been recognised as world leaders in augmented reality across web, mobile and head mounted display. Welcome to the new world enhanced with augmented reality experiences and devices....
Stupid Fun Club
Stupid Fun Club is creating a new genre of mobile experiences and re-inventing gaming, toys, robots, and television....
ISMAR
The 2012 IEEE International Symposium on Mixed and Augmented Reality (ISMAR 2012). The symposium will be held on November 5-8, 2012 at Georgia Tech, in Atlanta, USA. We invite you all to participate in this great event for the exchange of new ideas in this exciting field!....
DAQRI
Augmented reality is about to completely redefine human-computer interaction. In a few years, head-up displays and AR-enabled glasses will be ubiquitous, and anything that’s ever been on a screen will be accessible via a fluid visual interface that seamlessly appears to the individual anywhere, anytime. The functionality that today resides in a smartphone in your pocket will become infinitely more flexible and valuable once it can be displayed in the context of the world at large. Every industry will be affected by this revolutionary sea change, and our goal is to be a driving force behind it. We aim to visually connect the world around us with the right information at the right time in a way that is both meaningful and beautiful. Founded in 2010, DAQRI is a proven leader in the augmented reality space. Fueled by passion, inventiveness and collaboration, the DAQRI team has pioneered advances in both technology and design including vision-based solutions, image recognition techniques, experience delivery, and interaction design. Our 4D platform is the first and only enterprise-class cloud-based publisher that makes it easy to create, update and optimize augmented reality in real time. See examples of our work DAQRI.com ...
Sneak Peek into AWE-inspiring Agenda
Augmented World Expo is proud to unveil details about the 2 1/2 day journey deep into the Augmented World: 4 AWE-inspiring headliners, 35 hours of AWEsome sessions, shock-an-AWE activities, and an Expo that will leave you AWEstruck. Did we mention the conference’s short name is AWE…? Pre-event (Monday, June 3rd) 1) Tutorial for AR developers The 3 hour session will be lead by Patrick O’Shaughnessey who’ll review the best AR SDKs in the market and how to get started, followed by vendor presentations featuring: Vuforia by Qualcomm, Metaio, Total Immersion, Layar, Wikitude, 13th Lab 2) International Hardware Start up Meetup AWE is hosting the first International Hardware Startup Meetup that will bring hardware startups from across the world. On fire on kickstarter, these startups are not only reinventing manufacturing with digital design, manufacture as service, 3D printing, and robotics, they are also changing the landscape of human computer interaction. Wearables, eyewear, gesture interfaces, and a plethora of “connected things” are bringing clouds and atoms together in new ways to create one the most important new opportunities for the augmented world since smart phones and GPS. Headlining (Tuesday, June 4th) Bruce Sterling Sterling is an American science fiction author who is best known for his novels and his work on the MirrorShades anthology which helped define the cyberpunk genre. In the last few years, Bruce has been regarded as the prophet of augmented reality, covering and critiquing the emerging field and has headlined previous ARE events. Toni Ahonen The former Nokia executive and author of 12 best selling books on mobile is best known for his TEDx talk where he describes augmented reality as the 8th mass medium and predicts 1 billion AR users by 2020. Will Wright Wright, the legendary creator of SimCity, The Sims, and Spore – may share for the first time his new endeavor in personal games – new concepts to expand the realm of gaming into our everyday lives. Or maybe he’ll talk about the Russian space program. Philip Rosedale The creator of Second Life shares learnings from building a virtual reality world that apply to building an augmented reality world. Featured Talks in the Main Theater (June 4-5th) 1) The Augmented World Experience Avi Bar-Zeev (RealityPrime) Inside the looking glass: super powers through augmented perception and interaction. Amber Case (CEO, GeoLoqi, Acquired by ESRI) Future of Wearable Computing: Constraint, Context and Location. This talk will focus on trends in wearable computing starting from the 1970’s-2010’s and how mobile interfaces should take advantage of location, proximity and haptics to help improve our lives instead of get in the way. Ben Cerveny (Grey Area Foundation for the Arts) Tending your Ambient Computational Metabolism. As we become continuous users of a whole host of processes running in the cloud on our behalf, accessible across myriad touch points and interfaces, we need to develop relationships with these tools that span individual devices and contexts, and allow us to see how whole systems are affecting us and how we’re affecting those systems. We will tend to a huge metabolism of computation in which we live our everyday lives. Tish Shute (Stupid Fun Club) Parsing Reality – how the vision of Augmented Reality evolved into the Augmented World. 2) Startup Launchpad The startup launch pad provides a stage for promising AR startups seriously looking for funding to pitch their company, business model and products in front of a panel that consists of VCs and entrepreneurs. The judges will pick a winner for the best AR startup award and a $5000 reward! 3) Augmented Eyewear Face-off Panel featuring contenders for the crown of top Eyewear with products that surpass Google Glass in some aspects. Moderated by Pete Wassel , leading manufacturers of Wearable displays including: Paul Travers (CEO, Vuzix), Dan Eisenhardt (CEO, Recon Instruments), Kayvan Mirza (CEO, Optinvent), Stephen WIlley (Innovega), Anna Jen (Epson), Uwe Vogel (Fraunhofer), and Meron Gribetz (CEO, Meta-View) 4) Future AR Technologies Matt Miesnieks (CEO, Dekko) Petter Ivmark (13th Lab) Jeff Powers (CEO, Occipital) 5) Form Factors for the Augmented World Mike Kuniavsky (Principal Scientist, Parc) Sculpting the augmented world: how to create experiences for augmented reality, urban informatics, the Internet of Things, the quantified self, and transmedia storytelling by treating those disciplines as facets of a single thing: networked processing distributed throughout the world. Natan Linder (MIT Media Lab) New prototypes for interactive augmented reality interfaces that better integrate information interfaces into our physical environment. From the creator of LuminAR–a compact and kinetic projected augmented reality interface embodied in familiar everyday objects, namely a light bulb and a task light. It allows users to dynamically augment physical surfaces and objects with superimposed digital information using gestural and multi-touch interfaces. Thomas Alt (CEO, Metaio) The AR Engine: Accelerating Augmented Reality. The monumental impact hardware acceleration will have on the future of the Augmented Reality industry, taking AR from single-use apps to always on, always augmented experiences- first in Mobile, and then to the future of wearable headsets and embedded systems 6) AR for More Engaging Brand Engagement Ambarish Mitra (CEO, Blippar) 5 reasons the world of Brands get excited about Augmented Reality: How AR adds meaning to above the line media and increases ROI Nathan Kroll, Jonathan Burns (CEO, Ad-Dispatch) Case studies from the company that teamed up with Walmart and Hollywood studios: Marvel, Disney, and Nickelodeon – to offer in-store AR experiences for Spiderman, Avengers, and more. Brian Selzer (President,Ogmento) Designing Virtual Character Interaction for a Physical World: premium brand engagement, real world gaming, and other not-to-distant scenarios to engage your customers. 7) Connected Play Jay Wright (VP, Qualcomm) Augmented Reality: Learning to Read with Big Bird Lauren Elliott (Robot 11) Best selling Author of 23 original computer software titles with over 30 million copies of work in circulation – including Where in the World is Carmen SanDeigo software series – will talk about his latest endeavors into connected play with Robot 11. Josh Shabtai (Vertigore) Augmented reality games from the creator of the successful StarWars game, and AR for Laser Tag. 8) Cloud, Big Data, and Location technologies Jon Fisher (CrowdOptic) How to analyzes where people point their smartphones to identify activity hot spots, engage users with contextual applications, and curate social media content. Richard Ferraro (Catchoom) The future of AR will rely on providing valuable content to the user in a dynamic and scalable way, the cloud becomes an essential component. Clark Dodsworth (Kimera Systems) How to use AI-driven context awareness as a service to enable brands to serve and sell to end-users in the moment, a totally user-centered model that is intent-based, replacing the mobile advertising model. AR Means Business! Showcases of AR in 10 Verticals 1) Retail and Commerce Matt Szymczyk (CEO, Zugara) Bruno Uzzan (CEO, Total Immersion) Andrew Couch (CEO, CandyLab) 2) Automotive and Tourism Victor Ng-Thow-Hing (Principal Scientist, Honda Research) Jana Rodic (LiveViewStudio – Techcooltour) Andrea Carignano (CEO, Seac02) 3) Print, Media and Entertainment Maarten Lens-FitzGerald (GM, Layar) Suresh Narasimha (CEO, Telibrahma), 4) AR for Enterprise and Industrial Applications Gabriel Weiss (Mitsubishi Electric) Gerben Harmsen (GM, TWNKLS) Brian Mullins (CEO, Daqri) 5) Military and Government Jim Donnelly (VP, Six-15) Tod Soderstrom (CTO, NASA) 6) Urban and Architecture Dave Lorenzini (CEO, ARC – CubeCities) Anthony Cortez (ARUP) Graziano Terenzi (CEO, Inglobe) 7) AR for Education Mindy Brooks (Sesame Workshop) Christopher Stapleton (President, Simiosys) Jay Van Buren (CEO, Early-Adopter.com) 8) AR for Training Alejandro Vazquez (AR Welding Mask – Seabery) Carl Byers (VP, Ngrain) Steven Feiner (Professor at Columbia University) 9) Health, Recreation, and Sports Dan Eisenhardt (CEO, Recon) Kevin Hughes (ARPool – Queens University) Patricio Barreiro (Co-founder, Innovar Group) Hot Topics in Design, User Experience, and Culture 1) AR in Art and Museums Brian Haberlin (Anomaly) Anomaly is an epic science-fiction adventure created by Skip Brittenham and Brian Haberlin, and is available as a 370-page hardcover book and a free augmented reality app which has to be seen to be believed. Yolande Kolstee (AR Lab) The founder and head of the AR Lab shares her experience in augmenting art and museums Kwith röler-Museum, Boijmans van Beuningen, Van Gogh, Escher in the Palace and many more Sahar Fikouhi (Darf Design – Creator of Grid) This ground breaking artist will talk about her projects including Grid, an Augmented Reality environment which provides a spatial configuration for real-time gaming at an architectural scale. 2) Content Creation for Non-Programmers Jean-Francois Chianetta (Founder, AugmenteDev) Maarten FitzGerald (GM, Layar) Jacob Ervin (Metaio) 3) Designing Innovative AR Games Fabrizio Polo (Sphero) – Robot AR Markers: When Balls Become Beavers Oriel Bergig (VP R&D, Ogmento) – real world interactions for monetization of games on mobile devices. 4-5) Double Session on Augmented Reality Design Mark Billinghurst (HIT LAB NZ) Helene Papagiannis (InfinityAR) Gene Becker (Samsung) Sally Applin (University of Kent) Eunjoo Kim (Qualcomm) Ori Inbar (CEO, AugmentedReality.org) The 3 Laws of Augmented Reality Design – How to design augmented reality application that add value and delight users. 6) AR Impact on Society & Culture Panel moderated by Joseph Rampolla with Greg Kipper, Marc Goodman, Bobby Simpson, and Noah Zerkin. 7) Law, Ethics & IP in the Augmented World Panel lead by Brian Wassom (Honigman) with: Brett Krueger (Honigman), Nicola Liberati (University of Pisa), Matt Szymczyk (CEO, Zugara) Technology Deep-Dive Sessions for Developers Leading Mobile AR SDKs Leading Mobile AR SDKs share their latest innovations, featuring: Qualcomm’s Vuforia, Metaio, Total Immersion, Wikitude Interoperability and Open AR Discussion presented by Christine Perey, with Neil Trevett (VP Nvidia), Martin Lechner (CTO, Wikitude), Rob Manson (CEO, BuildAR) Special Events ARt Gala Art works and live performances by top artists of the Augmented World and a sponsored reception with food and drinks. Featuring Art by: Yolande Kolstee (AR Lab), Shannon Novak, BC (“Heavy”) Biermann & Ean Mering , Kevin Nally, Sahar Fikouhi, Mark Skwarek, Amir Baradaran, and more! The Auggies The industry’s most prestigious award ceremony will highlight the winners of this year’s best products in various categories. The best products nominated will demonstrate their innovations during the evening. Categories and nominated products: to be announced in a few weeks. City Visions City Visions is designed to provide an urban AR experience that will offer a glimpse into the digital 21st century city. Developers will reimagine urban spaces by using a wall-sized composite cityscape image that will serve as the marker for any natural feature tracking platform for mobile devices. The cityscape will be large enough to allow users to “walk the city” as they view the unique AR deployments. Developers are encouraged to reimagine urban spaces by creating innovative AR experiences that demonstrate new visions of urban planning, architecture, transportation, and art. Event Wrap Up and Grand Finale Following a panel with industry titans that will discuss the challenges and infinite opportunities of future of the augmented world, a live augmented reality performance by Yung Jake: Breakout star from Sundance Festival, rap artist Yung Jake is “Net art incarnate, flowing lyrics about tweet culture, datamoshing, hashtags, augmented reality, and memes as he blows up on Twitter, YouTube, Tumblr, and Instagram in his HTML5 music video, E.m-bed.de/d.” This rapper-artist drops will stream into conference screenings, and pops out of walls in augmented-reality music videos. Experience an In Real Life sighting at the live performance at Augmented World Expo. Are you in AWE yet? Stay tuned…more details to be revealed soon!...