Trigger combines Mobile Innovation with Hollywood Creative.

We are a pioneer in Augmented Reality working with global brands like LEGO, Sesame Street, McDonald’s, Scholastic and Nike to prototype concepts, market initiatives and develop new digital products. As a Qualcomm portfolio company and preferred developer for their AR technology, Vuforia, we have been the world’s first to develop with new features from their platform. Our Premium AR work includes:

  • Sesame Workshop’s Big Bird’s Words – World’s first text recognition app with Vuforia.
  • Scholastic Book Fairs – Cloud recognition for all book fair titles.
  • Sesame Workshop’s AR Playset – World’s first 3D toy recognition prototype with Vuforia.
  • Sony Pictures’ The Amazing Spider-Man – First Vuforia app to break 1 million downloads and beyond.
  • Goosebottom Books’ Horrible Hauntings – International Reading Association’s pick for a 2013 Children’s Choice Award.
  • Nike Hyperdunk Shoe – Nike’s first AR app in China.
  • American Apparel Visual Search – World’s first cloud recognition prototype with Vuforia.


Our pedigree derives from digital marketing for the movie industry, developing worldwide campaigns for franchises like The Amazing Spider-Man for Sony Pictures and The Hunger Games for Lionsgate. Components include Websites, Mobile sites, Social media, Online Games and Apps, all localized into multiple languages. In addition we are a showcase developer for Nokia’s newest slate of Windows 8 devices.

Trigger has offices in Los Angeles and Shanghai with full time 2D/3D artists, designers, game and mobile developers and production staff.