Augmented World Expo is proud to unveil details about the 2 1/2 day journey deep into the Augmented World: 4 AWE-inspiring headliners, 35 hours of AWEsome sessions, shock-an-AWE activities, and an Expo that will leave you AWEstruck.

Did we mention the conference’s short name is AWE…?

Scope AR small

From Scope Art Show NYC 2013


Pre-event (Monday, June 3rd)


1) Tutorial for AR developers

The 3 hour session will be lead by Patrick O’Shaughnessey who’ll review the best AR SDKs in the market and how to get started, followed by vendor presentations featuring: Vuforia by Qualcomm, Metaio, Total Immersion, Layar, Wikitude, 13th Lab

2) International Hardware Start up Meetup

AWE is hosting the first International Hardware Startup Meetup that  will bring hardware startups from across the world. On fire on kickstarter, these startups are not only reinventing manufacturing with digital design, manufacture as service, 3D printing, and robotics, they are also changing the landscape of human computer interaction.  Wearables, eyewear, gesture interfaces, and a plethora of “connected things” are bringing clouds and atoms together in new ways to create one the most important new opportunities for the augmented world since smart phones and GPS.


Headlining (Tuesday, June 4th)


Bruce Sterling
Sterling is an American science fiction author who is best known for his novels and his work on the MirrorShades anthology which helped define the cyberpunk genre. In the last few years, Bruce has been regarded as the prophet of augmented reality, covering and critiquing the emerging field and has headlined previous ARE events.

Toni Ahonen
The former Nokia executive and author of 12 best selling books on mobile is best known for his TEDx talk where he describes augmented reality as the 8th mass medium and predicts 1 billion AR users by 2020.

Will Wright
Wright, the legendary creator of SimCity, The Sims, and Spore – may share for the first time his new endeavor in personal games – new concepts to expand the realm of gaming into our everyday lives. Or maybe he’ll talk about the Russian space program.

Philip Rosedale
The creator of Second Life shares learnings from building a virtual reality world that apply to building an augmented reality world.


Featured Talks in the Main Theater (June 4-5th)


1) The Augmented World Experience

Avi Bar-Zeev (RealityPrime)
Inside the looking glass: super powers through augmented perception and interaction.

Amber Case (CEO, GeoLoqi, Acquired by ESRI)
Future of Wearable Computing: Constraint, Context and Location.
This talk will focus on trends in wearable computing starting from the 1970’s-2010’s and how mobile interfaces should take advantage of location, proximity and haptics to help improve our lives instead of get in the way.

Ben Cerveny (Grey Area Foundation for the Arts)
Tending your Ambient Computational Metabolism.
As we become continuous users of a whole host of processes running in the cloud on our behalf, accessible across myriad touch points and interfaces, we need to develop relationships with these tools that span individual devices and contexts, and allow us to see how whole systems are affecting us and how we’re affecting those systems. We will tend to a huge metabolism of computation in which we live our everyday lives.

Tish Shute (Stupid Fun Club)
Parsing Reality – how the vision of Augmented Reality evolved into the Augmented World.

2) Startup Launchpad 

The startup launch pad provides a stage for promising AR startups seriously looking for funding to pitch their company, business model and products in front of a panel that consists of VCs and entrepreneurs. The judges will pick a winner for the best AR startup award and a $5000 reward!

3) Augmented Eyewear Face-off

Panel featuring contenders for the crown of top Eyewear with products that surpass Google Glass in some aspects. Moderated by Pete Wassel , leading manufacturers of Wearable displays including: Paul Travers (CEO, Vuzix), Dan Eisenhardt (CEO, Recon Instruments), Kayvan Mirza (CEO, Optinvent), Stephen WIlley (Innovega), Anna Jen (Epson), Uwe Vogel (Fraunhofer), and Meron Gribetz (CEO, Meta-View)

4) Future AR Technologies

Matt Miesnieks (CEO, Dekko)

Petter Ivmark (13th Lab)

Jeff Powers (CEO, Occipital)

5) Form Factors for the Augmented World 

Mike Kuniavsky (Principal Scientist, Parc)
Sculpting the augmented world: how to create experiences for augmented reality, urban informatics, the Internet of Things, the quantified self, and transmedia storytelling by treating those disciplines as facets of a single thing: networked processing distributed throughout the world.

Natan Linder (MIT Media Lab)
New prototypes for interactive augmented reality interfaces that better integrate information interfaces into our physical environment.  From the creator of LuminAR–a compact and kinetic projected augmented reality interface embodied in familiar everyday objects, namely a light bulb and a task light. It allows users to dynamically augment physical surfaces and objects with superimposed digital information using gestural and multi-touch interfaces.

Thomas Alt (CEO, Metaio)
The AR Engine: Accelerating Augmented Reality. The monumental impact hardware acceleration will have on the future of the Augmented Reality industry, taking AR from single-use apps to always on, always augmented experiences- first in Mobile, and then to the future of wearable headsets and embedded systems

6) AR for More Engaging Brand Engagement

Ambarish Mitra (CEO, Blippar)
5 reasons the world of Brands get excited about Augmented Reality: How AR adds meaning to above the line media and increases ROI

Nathan Kroll, Jonathan Burns (CEO, Ad-Dispatch)
Case studies from the company that teamed up with Walmart and Hollywood studios: Marvel, Disney, and Nickelodeon – to offer in-store AR experiences for Spiderman, Avengers, and more.

Brian Selzer (President,Ogmento)
Designing Virtual Character Interaction for a Physical World: premium brand engagement, real world gaming, and other not-to-distant scenarios to engage your customers.

7) Connected Play 

Jay Wright (VP, Qualcomm)
Augmented Reality: Learning to Read with Big Bird

Lauren Elliott (Robot 11)
Best selling Author of 23 original computer software titles with over 30 million copies of work in circulation – including Where in the World is Carmen SanDeigo software series – will talk about his latest endeavors into connected play with Robot 11.

Josh Shabtai (Vertigore)
Augmented reality games from the creator of the successful StarWars game, and AR for Laser Tag.

8) Cloud, Big Data, and Location technologies

Jon Fisher (CrowdOptic)
How to  analyzes where people point their smartphones to identify activity hot spots, engage users with contextual applications, and curate social media content.

Richard Ferraro (Catchoom)
The future of AR will rely on providing valuable content to the user in a dynamic and scalable way, the cloud becomes an essential component.

Clark Dodsworth (Kimera Systems)
How to use AI-driven context awareness as a service to enable brands to serve and sell to end-users in the moment, a totally user-centered model that is intent-based, replacing the mobile advertising model.


AR Means Business!

Showcases of AR in 10 Verticals


1) Retail and Commerce

Matt Szymczyk (CEO, Zugara)

Bruno Uzzan (CEO, Total Immersion)

Andrew Couch (CEO, CandyLab)


2) Automotive and Tourism

Victor Ng-Thow-Hing (Principal Scientist, Honda Research)

Jana Rodic (LiveViewStudio – Techcooltour)

Andrea Carignano (CEO, Seac02)


3) Print, Media and Entertainment 

Maarten Lens-FitzGerald (GM, Layar)

Suresh Narasimha (CEO, Telibrahma),


4) AR for Enterprise and Industrial Applications

Gabriel Weiss (Mitsubishi Electric)

Gerben Harmsen (GM, TWNKLS)

Brian Mullins (CEO, Daqri)


5) Military and Government

Jim Donnelly (VP, Six-15)

Tod Soderstrom (CTO, NASA)


6) Urban and Architecture

Dave Lorenzini (CEO, ARC – CubeCities)

Anthony Cortez (ARUP)

Graziano Terenzi (CEO, Inglobe)


7) AR for Education

Mindy Brooks (Sesame Workshop)

Christopher Stapleton (President, Simiosys)

Jay Van Buren (CEO, Early-Adopter.com)


8) AR for Training

Alejandro Vazquez (AR Welding Mask – Seabery)

Carl Byers (VP, Ngrain)

Steven Feiner (Professor at Columbia University)


9) Health, Recreation, and Sports 

Dan Eisenhardt (CEO, Recon)

Kevin Hughes (ARPool – Queens University)

Patricio Barreiro (Co-founder, Innovar Group)


Hot Topics in Design, User Experience, and Culture


1) AR in Art and Museums

Brian Haberlin (Anomaly)
Anomaly is an epic science-fiction adventure created by Skip Brittenham and Brian Haberlin, and is available as a 370-page hardcover book and a free augmented reality app which has to be seen to be believed.

Yolande Kolstee (AR Lab)
The founder and head of the AR Lab shares her experience in augmenting art and museums Kwith röler-Museum, Boijmans van Beuningen, Van Gogh, Escher in the Palace and many more

Sahar Fikouhi (Darf Design – Creator of Grid)
This ground breaking artist will talk about her projects including Grid, an Augmented Reality environment which provides a spatial configuration for real-time gaming at an architectural scale.


2) Content Creation for Non-Programmers

Jean-Francois Chianetta (Founder, AugmenteDev)

Maarten FitzGerald (GM, Layar)

Jacob Ervin (Metaio)


3) Designing Innovative AR Games

Fabrizio Polo (Sphero) – Robot AR Markers: When Balls Become Beavers

Oriel Bergig (VP R&D, Ogmento) – real world interactions for monetization of games on mobile devices.


4-5) Double Session on Augmented Reality Design

Mark Billinghurst (HIT LAB NZ)

Helene Papagiannis (InfinityAR)

Gene Becker (Samsung)

Sally Applin (University of Kent)

Eunjoo Kim (Qualcomm)

Ori Inbar (CEO, AugmentedReality.org)
The 3 Laws of Augmented Reality Design – How to design augmented reality application that add value and delight users.


6) AR Impact on Society & Culture 

Panel moderated by Joseph Rampolla with Greg Kipper, Marc Goodman, Bobby Simpson, and Noah Zerkin.


7) Law, Ethics & IP in the Augmented World

Panel lead by Brian Wassom (Honigman) with: Brett Krueger (Honigman), Nicola Liberati (University of Pisa), Matt Szymczyk (CEO, Zugara)


Technology Deep-Dive Sessions for Developers


Leading Mobile AR SDKs 

Leading Mobile AR SDKs share their latest innovations, featuring: Qualcomm’s Vuforia, Metaio, Total Immersion, Wikitude

Interoperability and Open AR

Discussion presented by Christine Perey, with Neil Trevett (VP Nvidia), Martin Lechner (CTO, Wikitude), Rob Manson (CEO, BuildAR)


Special Events


ARt Gala

Art works and live performances by top artists of the Augmented World and a sponsored reception with food and drinks.
Featuring Art by: Yolande Kolstee (AR Lab), Shannon Novak, BC (“Heavy”) Biermann & Ean Mering , Kevin Nally, Sahar Fikouhi, Mark Skwarek, Amir Baradaran, and more!

The Auggies

The industry’s most prestigious award ceremony will highlight the winners of this year’s best products in various categories. The best products nominated will demonstrate their innovations during the evening. Categories and nominated products: to be announced in a few weeks.

City Visions

City Visions is designed to provide an urban AR experience that will offer a glimpse into the digital 21st century city. Developers will reimagine urban spaces by using a wall-sized composite cityscape image that will serve as the marker for any natural feature tracking platform for mobile devices. The cityscape will be large enough to allow users to “walk the city” as they view the unique AR deployments. Developers are encouraged to reimagine urban spaces by creating innovative AR experiences that demonstrate new visions of urban planning, architecture, transportation, and art.

Event Wrap Up and Grand Finale

Following a panel with industry titans that will discuss the challenges and infinite opportunities of future of the augmented world, a live augmented reality performance by Yung Jake:

Breakout star from Sundance Festival, rap artist Yung Jake is “Net art incarnate, flowing lyrics about tweet culture, datamoshing, hashtags, augmented reality, and memes as he blows up on Twitter, YouTube, Tumblr, and Instagram in his HTML5 music video, E.m-bed.de/d.” This rapper-artist drops will stream into conference screenings, and pops out of walls in augmented-reality music videos. Experience an In Real Life sighting at the live performance at Augmented World Expo.


Are you in AWE yet?

Stay tuned…more details to be revealed soon!

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