#AWE2014
CrowdOptic Augmented Reality and Analytics Platform

CrowdOptic Augmented Reality and Analytics Platform

Nomination for Auggie Award: Best AR for Enterprise Creator: Jon Fisher Organization: CrowdOptic =*=*=*= Description: CrowdOptic is crowd-powered Augmented Reality — a leap forward from first-generation static AR, our technology creates dynamic, composite AR images generated by thousands of people in crowds in real time. CrowdOptic’s technology is used to enable a range of consumer-focused applications for sports, media, and entertainment—from real-time crowd engagement mobile AR apps, to second screen broadcast companion apps, to augmented reality apps for next-generation smart glasses. CrowdOptic mobile applications include: ü Aim-To-Discover (Identification) ü Aim-For-Info (Content) ü Aim-To-Share (Instant Social) ü Aim-To-Report (Media/Security) ü Aim-To-Engage (Brands/Promotional) CrowdOptic analyzes data from a wide range of sources— including consumer smartphones, crowd social media, surveillance cameras and emerging technologies like smart glasses—to create clusters of data and individual users organized by their shared focus. CrowdOptic senses where mobile phones in a crowd are pointed, where sightlines intersect between multiple users and where momentum and “heat” in crowds is shifting. This analysis happens in real time and can be used to engage fans in a live crowd through brand activation; it can also be applied after the fact to analyze crowdsourced content historically for use by the broadcasting and security industry. More information is available at www.crowdoptic.com. Where to find it: App Store Platforms: Mobile, Glasses, Location Technologies Additional Screenshots:...

AR Basketball mug (by Paladone)

AR Basketball mug (by Paladone)

Nomination for Auggie Award: Best AR Campaign Creator: AR23D Studio Organization: Ar23D Studio / Augmented Pixels Co LTD =*=*=*= Description: Our product demonstrates in a natural way how sales of “offline” products can be increased with a help of AR games. This project was implemented in cooperation with Paladone – the largest manufacturer of souvenirs in Great Britain. A Paladone released a special mug with AR marker, while our company provided an application – AR Basketball. Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature – the basketball game. In 2011 Apple included our game AR Basketball in the list “New and noteworthy” in 60 countries! Where to find it: http://www.ebay.com/itm/AR-BASKETBALL-APP-MUG-Augmented-Reality-Tea-Coffee-Mug-for-iPhone-5-4-3-iPad-/350786629462?pt=UK_HG_Crockery_RL&hash=item51ac832f56 Platforms: Mobile Additional Screenshots:...

Absolut Greyhound World

Absolut Greyhound World

Nomination for Auggie Award: Best AR Campaign Creator: Jon Burns Organization: Ad-Dispatch =*=*=*= Description: This project is an excellent candidate to win for Best AR Campaign because it incorporated the key elements of the brand’s overall message and served them up in an unique, compelling and entertaining way. Truly, users that engaged with and enjoyed this app could not have experienced what they did in any other medium, which is what great AR is all about. About the project: THE BRIEF: Compliment an Out of Home media buy set to dominate the Billboards in Yonge & Dundas Square with an engaging Augmented Reality experience based on the attributes of the global Absolut campaign. THE IDEA : Matching the three sections of bill board space in Yonge & Dundas Square three separate experiences focusing on different parts of the campaign where brought to life. MIXER : Pointing a mobile device at the designated signage starts the Swedish House Mafia track Greyhound playing while at the same time bringing an interactive mixing board into the users mobile device screen. From here the user is able to do a live mix of the track changing the speed, bass and treble levels and adding effects. SOCIAL : Another billboard trigger gave users access to a dynamic social media experience where they could “LIKE” Absolut Canada on Facebook, access Twitter hash tags, watch the broadcast spot and access and share Absolut Vodka cocktail recipes. RACERS : In this experience a richly detailed animated version of the Abslout Greyhound comes to life that users can interact with, take a photo of and share to their social network. A game was also available to app users where they would choose and then race a Greyhound against the others. Additionally, an advanced version of the game could be access by scanning a bottle of Absolut. Case study attached to entry includes all the triggers for the AR experiences. Where to find it: https://itunes.apple.com/us/app/absolut-greyhound-world/id562027360?mt=8 Platforms: Mobile Additional Screenshots:...

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