#AWE2014

Nomination for Auggie Award: Best AR Campaign

arbasketball2

Creator: AR23D Studio

Organization: Ar23D Studio / Augmented Pixels Co LTD

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Description:

Our product demonstrates in a natural way how sales of “offline” products can be increased with a help of AR games.

This project was implemented in cooperation with Paladone – the largest manufacturer of souvenirs in Great Britain. A

Paladone released a special mug with AR marker, while our company provided an application – AR Basketball.

Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature – the basketball game.

In 2011 Apple included our game AR Basketball in the list “New and noteworthy” in 60 countries!

Where to find it:

http://www.ebay.com/itm/AR-BASKETBALL-APP-MUG-Augmented-Reality-Tea-Coffee-Mug-for-iPhone-5-4-3-iPad-/350786629462?pt=UK_HG_Crockery_RL&hash=item51ac832f56

Platforms:

Mobile

Additional Screenshots:

arbasketball1

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