Nomination for Auggie Award: Best AR Campaign


Creator: AR23D Studio

Organization: Ar23D Studio / Augmented Pixels Co LTD



Our product demonstrates in a natural way how sales of “offline” products can be increased with a help of AR games.

This project was implemented in cooperation with Paladone – the largest manufacturer of souvenirs in Great Britain. A

Paladone released a special mug with AR marker, while our company provided an application – AR Basketball.

Due to such symbiosis AP Basketball Mug differs favorably from other mugs and provides its user with an additional entertainment feature – the basketball game.

In 2011 Apple included our game AR Basketball in the list “New and noteworthy” in 60 countries!

Where to find it:




Additional Screenshots:


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