#AWE2014
Catchoom

Catchoom

Catchoom is a new world order cloud-based image recognition that brings you the tools you need to create digital experiences for the real world. Our motto? Less gimmicks, more actionable augmented reality (AR) and dissolve the boundaries between the physical and digital world. Our flagship product CraftAR combines the world’s best image recognition technology with the easiest AR content creation tool. Point a phone at a real world object to make an AR experience pop up or retrieve links, coupons or other related content. No cutting corners, no bugs and a huge database that can be searched in seconds flat. Brands around the world want AR that engages the end user and provides a user experience, building a bridge between the two worlds. That’s where CraftAR comes in. CraftAR can be used in two ways: 1.Full-fledged Augmented Reality Use all features to show content overlaid on top of the real world. Examples are 3D objects, animations and interactive buttons. 2.Image Recognition only Skip the pop-up effect and lead directly to content in full-screen. Examples are coupons, websites or additional information. The team behind Catchoom is pretty amazing. We are a spin off of Telefonica Digital so we were incubated in one of the most innovative companies in the world. We love what we do and we aim to bring you the tools you need to create new digital experiences for your customers in the real world. Catchoom was nominated Gartner Cool Vendor in Digital Marketing as well as Red Herring Top100 Europe and is a former Auggie award winner at AWE. Our customers include Condé Nast Digital, En-Vision America and Almirall. catchoom.com...

Vuforia by Qualcomm

Vuforia by Qualcomm

Qualcomm® Vuforia™ is a mobile vision platform that enables apps and devices to connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Providing best-in-class augmented reality experiences, Vuforia delivers interactive 3D graphics, touch, video, and audio features to bring movie magic and computer graphics to mobile apps and provides a broad range options for creative empowerment – including simultaneous tracking of multiple targets, video playback, virtual buttons, background effects, and occlusion management (“X-ray vision”). The platform provides reliable performance to ensure app experiences work the first time – and every time. Consistent, predictable experiences are possible even when targets or devices are in motion, or when targets are partially covered or distorted. Extended tracking delivers continuous visual experiences even when the target is out of view and experiences work in a variety of lighting conditions and at a range of tracking distances. Vuforia has been adopted by leading global brands and is supported by the world’s largest AR developer ecosystem of more than 90,000 developers and has powered more than 8,000 commercial apps. https://www.vuforia.com/...

Khronos Group

Khronos Group

The Khronos Group is a not for profit industry consortium creating open standards for the authoring and acceleration of parallel computing, graphics, dynamic media, computer vision and sensor processing on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge 3D platforms and applications through early access to specification drafts and conformance tests.   http://www.khronos.org/...

Innovega

Innovega

The accelerating performance of mobile devices together with availability of HD and 3D content are catalysts for new and compelling user experiences. Innovega and its strategic partners are designing natural eyewear-based platforms based on the patented iOptikTM display system that promise to thrill us and transform how we use and share our social media. http://innovega-inc.com/...

Blippar

Blippar

Engage with your consumers for longer Attract, retain and engage with consumers through an immersive experience. Through one app, Blippar becomes the lens through which the real world can be spontaneously ‘unlocked’ and converted into content-rich, interactive experiences. Reach out to your customers everywhere Blippar brings the static, physical world to life – whether at home, in-store or on the go. Get more accurate data on your campaigns Easy to use dashboard to track and measure key metrics – ROI, click-through, how, where, for how long and when users interact with content provided. Leverage cross-marketing advertising Simply add a new distribution channel to your existing campaigns and maximise the reach by tapping into our single, cumulative user base. https://blippar.com...

Trigger

Trigger

Trigger combines Mobile Innovation with Hollywood Creative. We are a pioneer in Augmented Reality working with global brands like LEGO, Sesame Street, McDonald’s, Scholastic and Nike to prototype concepts, market initiatives and develop new digital products. As a Qualcomm portfolio company and preferred developer for their AR technology, Vuforia, we have been the world’s first to develop with new features from their platform. Our Premium AR work includes: Sesame Workshop’s Big Bird’s Words – World’s first text recognition app with Vuforia. Scholastic Book Fairs – Cloud recognition for all book fair titles. Sesame Workshop’s AR Playset – World’s first 3D toy recognition prototype with Vuforia. Sony Pictures’ The Amazing Spider-Man – First Vuforia app to break 1 million downloads and beyond. Goosebottom Books’ Horrible Hauntings – International Reading Association’s pick for a 2013 Children’s Choice Award. Nike Hyperdunk Shoe – Nike’s first AR app in China. American Apparel Visual Search – World’s first cloud recognition prototype with Vuforia.   Our pedigree derives from digital marketing for the movie industry, developing worldwide campaigns for franchises like The Amazing Spider-Man for Sony Pictures and The Hunger Games for Lionsgate. Components include Websites, Mobile sites, Social media, Online Games and Apps, all localized into multiple languages. In addition we are a showcase developer for Nokia’s newest slate of Windows 8 devices. Trigger has offices in Los Angeles and Shanghai with full time 2D/3D artists, designers, game and mobile developers and production staff. http://www.triggerglobal.com...

DAQRI

DAQRI

Augmented reality is about to completely redefine human-computer interaction. In a few years, head-up displays and AR-enabled glasses will be ubiquitous, and anything that’s ever been on a screen will be accessible via a fluid visual interface that seamlessly appears to the individual anywhere, anytime. The functionality that today resides in a smartphone in your pocket will become infinitely more flexible and valuable once it can be displayed in the context of the world at large. Every industry will be affected by this revolutionary sea change, and our goal is to be a driving force behind it. We aim to visually connect the world around us with the right information at the right time in a way that is both meaningful and beautiful. Founded in 2010, DAQRI is a proven leader in the augmented reality space. Fueled by passion, inventiveness and collaboration, the DAQRI team has pioneered advances in both technology and design including vision-based solutions, image recognition techniques, experience delivery, and interaction design. Our 4D platform is the first and only enterprise-class cloud-based publisher that makes it easy to create, update and optimize augmented reality in real time.  See examples of our work DAQRI.com    ...

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