ARE 2012 Schedule in a Snapshot
Download PDF of ARE 2012 schedule FINAL
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Detailed ARE 2012 Schedule
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Day One – Tuesday May 8th, 2012
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8:15- 9:00 am
ARE 2012 Press Conference
AR companies announce new products and services
9:00- 9:45 am
Keynote: Augmented Reality For Real Engagement
How mainstream corporations are using AR to drive customer engagement in consumer packaged goods, as well as education and entertainment.
Mark Silva (SVP Emerging Platforms, Anthem Worldwide)
Miles Ludwig (VP Digital Media, Sesame Workshop)
10:00- 11:00 am
AR Market: Today and Tomorrow
Maarten Lens-FitzGerald (Layar) – Where the Money is
Matthew Szymczyk (Zugara) – The AR Commerce Hype Cycle
Bruno Uzzan (CEO, Total Immersion) – ROI in AR Campaigns
Introduction to VuforiaTM (Sponsored Session)
Roy Ashok (Senior Manager Business Development, Qualcomm) – Introduction to VuforiaTM App Development
AR Games
Brian Selzer (President, Ogmento)
Tish Shute (SFC) – Augmented Awareness and Reality Games
Richard Wetzel (Fraunhofer)
11:30- 12:30 pm
AR and Crime
Panel with Captain Joseph Rampolla about the AR Challenges in Civil & Criminal Justice System.
With participation by:
Special Agent David Griesbach (IRS)
Kevin Manson (Cybercop Portal)
Edward Roche (Barraclough)
Daniel Suarez (author of “Daemon”)
Brian Wassom (Augmented Legality)
AR Technologies – State of the Art
Jason Wither (Nokia) – Mirror Worlds and Mixed Realities
Marc Gardeya (Dekko) – Hybrid Tracking Mobile AR
Ben Blachnitzky (Metaio) – Object Tracking in 3D
AR in Marketing and Advertising
Panel with Gene Becker – Epic Win: Case Studies in AR Marketing
Lisa Murphy (Metaio) – Toyota Corolla / Hatsune Miku case study
Justin Farris (GravityJack)
Scott Wellwood (VP, Total Immersion)
1:30- 2:30 pm
AR For Cars
Juliana Clegg (MVS) – cancelled
Victor Ng-Thow-Hing (Honda)
Julianne Fox (Decision Speed)
Augmented Reality Mobile Platforms
Martin Lechner (Wikitude) – Developing with the Wikitude ARchitect
Hafez Rouzati (Argon – Georgia Tech)
Jason Mitura (Viewdle) – Unlocking the Power of Consumer Computer Vision
Unlocking Content with AR
Christine Perey (Perey Consulting) – 3D in AR production and delivery
Jacob Ervin (metaio) – AR for non programmers
Bruno Uzzan (CEO, Total Immersion)
3:00- 4:00 pm
AR for Brand Engagement
Ambarish Mitra (CEO, Blippar) – Mobile Apps to Drive Consumer Engagement
Suresh Narasimha (CEO, TELiBrahma) – Mobile AR’s best practices
Scott O’Brien (CMO, Explore Engage)
AR, Big Data and Enabling technology
Jim Kovach (CrowedOptic) – Real-time crowd analytics
Chris Arkenberg (Cagefree Consulting) – Interface with the Living City
Lyndon Nixon (Head of Research, STI) - SmartReality: enriching reality with the Web
AR in ART
4:10- 5:10 pm
AR for eCommerce and Retail
Marie Geffroy (Marketing/Communications, Total Immersion) – Virtual Fitting Room – how AR is shaping the future of e-commerce
Andrea Carignano (CEO, seac02) – Beauty Salon
Matthew Szymczyk (CEO, Zugara) – Metric and stats from AR e-commerce campaigns
Emerging Hardware for AR
Mike Housholder, (CTO, InvenSense) – Motion Interface for Mobile AR Experience
Jon Epstein (President, Omek Interactive) – Gesture+AR=Opportunity Now
Neil Trevett (President, Khronos)
AR for Learning and Entertainment
Session moderated by the Edutainment pioneer: Lauren Elliott (SFC)
Miles Ludwig, Mindy Brooks (Sesame Workshop) – AR in Educational Children’s Media
Cameroon Browning (AMNH) – AR In the American Museum of Natural History
Justin Farris (Gravity Jack) – AR Will Toy With Your Kids
5:10-6:30 pm
Reception, Food, Drinks and ARt Gala
Art works and live performances by artists
KUBIKULO, Nuno Serrão, The Heavy Projects, Amir Baradaran, Jason Wilson, Mark Skwarek and 30 of the worlds best AR artists
6:30-8:30 pm
“The Auggies” – Best Demo Award
Teams compete for the coolest 4 minute AR demo. Judges comment on performances and the audience picks the winners.
Metaio, Sony Computer Entertainment, Stupid Fun Club, KUBIKULO, Augaroo, AugmenteDev, Dekko, BuildAR 2.0, Freescale, Ogmento, Vertigore, Teletouch.
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Day Two – Wednesday May 9th, 2012
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9:00- 10:00 am
Keynotes
Augmented Reality For All Senses: Adrian Cheok
Augmented Future: Amber Case, Stephen Willey, Luke Robert Mason, Sophia Parafina, Ori Inbar
10:20- 11:00 am
Build your AR Startup
Matt Miesnieks (CEO, Dekko) – Raising money for AR startups
Brian Wassom (Augmented Legality) – AR & the Law: What’s Around the Corner?
AR for Wellness
Adam Odessky (DocPal) – AR for Health Communications
Dr. Alfonso Jimenez (HealthCare Alert) – Identify Health Threats Near You
Experiential AR
Christopher Stapleton (Simiosys) – Applied Research Experiential Media Firm – Phydgital InterSpaces redefining Spatial Augmented Reality interfaces for Social Interaction
Bob Ketner (The Tech Museum) – Ubiquitous: A Platform for AR Experiences
11:30- 12:30 pm
Startup Launch Pad
AR Startups pitch and compete for Best ARE Startup award: BuildAR, AugmenteDev, Catchoom, 3R, Augaroo
Judges: Di Ann Eisnor (Waze), David Blumberg (Blumberg Capital), Jay Wright (Qualcomm), Sunil Nagaraj (Bessemer Ventures)
Interoperability and Open AR
Topic introduced and panel moderated by Christine Perey with:
Avi Bar Zeev (Microsoft)
Martin Lechner (Wikitude)
Neil Trevett (President, Khronos)
User Experience in AR
Silka Miesnieks (Dekko) – Understanding the end user Experience
Mark Billinghurst (HIT Labs NZ) – Building Usable AR Interfaces
Ben Cerveny (Bloom)- Ambient Discovery
1:30- 2:30 pm
AR Eyewear
AR Eyewear manufacturers present the latest and greatest:
Ron Haidenger (Vuzix)
Stephen Willey (CEO, Innovega)
Kayvan Mirza (CEO, Optinvent)
Optimizing the AR Experience
Thomas Alt (CEO, Metaio) – Accelerated Reality: Optimizing AR
Tomasz Adamek (CTO, Catchoom) – Cloud-friendly visual recognition
Stephane Gervais-Ducouret (Freescale) – AR, VR and Efficient Hardware
AR For Tourism and Navigation
Jordan Wollman (Aria) – A tour guide in the palm of your hand
Chuck Benton (Smart Chart AIS) – AR for Recreational Boating
Gaia Dempsey(Daqri) – Designing for Serendipity: Discovery and Personalization in AR
3:00- 4:00 pm
Game Changers in AR
Brian Mullins (Daqri) – What’s Next in Augmented Reality: 7 Emerging Trends That Will Change the Game
Aaron Parecki (Geoloqi)
Baraa Ali – Will AR save print publishing?
Future of AR
Prof. Steven Feiner (Columbia University) – Over and Out: Thoughts about the Future
Jeffrey Powers (Occipital) – Retinal overlays: Should we even bother?
Anselm Hook (Dekko) – Seeing value with Augmented Reality
AR Game Experiences
Josh Shabtai (Vertigore) – cancelled
Tsutomu Horikawa (Sony Computer Entertainment)
Oriel Bergig (Ogmento)
4:15- 5:00 pm
Grand Finale and Event Wrap up
Fireside chat with Daniel Suarez (best selling author of “Daemon”) and Bruce Sterling (“The AR Prophet”)
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