#AWE2014

ARE 2012 Keynote Speaker: Frank Cooper, Chief Consumer Engagement Officer at PepsiCo On How Augmented Reality Will Redefine Consumer Engagement

Augmented Reality is going mainstream. ARE is going mainstream. Register Today and experience how AR is already making the world a more engaging place. The ARE event was initiated 3 years ago by Augmented Reality (AR) Professionals from all over the world, who united in one Silicon Valley location for 2 days to exchange ideas, demonstrate technologies, network, and raise the awareness to the emerging industry. Gradually, it attracted more attention from the mainstream, those seeking to leverage AR for for their businesses. In 2011 a third of the 530 attendees were buyers of AR products and services in entertainment, media, education, healthcare, government, tourism, automotive, sports and other vertical markets. They came to learn about how to leverage AR to advance their  brands, attract and keep customers, and how to build successful AR campaigns and products that will delight users. This has become the major focus of ARE in 2012 and will be reflected in the sessions and speakers featured in the event. More than half of the 600 attendees are expected to come from various verticals looking to deepen their customer engagement with augmented reality. To that end, we are excited to announce Frank Cooper III, Chief Marketing Officer of PepsiCo, the largest food and beverage company in North America, will take the main stage at ARE 2012 and address the augmented reality movement and everyone out there seeking to leverage this amazing technology. PepsiCo has been the leader in bringing together the entertainment industry and big brands and is constantly redefining the notion of “consumer engagement.” Mr. Cooper has a central role in that effort and was anointed as Chief Consumer Engagement Officer at PepsiCo. In Cooper’s current role at PepsiCo, he has direct oversight of key operational areas across PepsiCo Americas Beverages (PAB) that determine consumer engagement including digital, media, sports, video games and multicultural and entertainment. He has led the development of a new consumer engagement model and created breakthrough marketing programs across the PAB portfolio. Successful videogame marketing promotions, including Pepsi’s Rock Band video contest, Pepsi’s Madden Sweepstakes, Mountain Dew Game Fuel for both World of Warcraft and Halo, and Mountain Dew’s latest successful promotion with Halo: Reach have all happened under Cooper’s guidance. For the first time at ARE, Frank will tackle the 10 billion dollar question: how can CPG and retail companies leverage AR to nurture a deeper engagement with their customers? I can’t wait....

Early Registration for ARE 2012 is Open!

Friends, colleagues, and augmented reality enthusiasts at large – the early registration for ARE 2012 is open! We are just 3 and a half months away from another Augmented Reality Event and I can’t wait. Submissions Awareness for augmented reality (AR) is building up and getting stronger and broader all over the world. I can see it by the number of submission for talks pouring in, covering all aspects of augmented reality and venturing into new topics and uncharted industries. Thank you for your fantastic contributions! If you have an idea for the event, there is still time to submit your proposal. Schedule We have published a first glimpse into ARE 2012 schedule to give you a sense of the event structure and the topics that will be tackled. Check out the preliminary schedule. This may still shift a little, but will certainly remain the event backbone. Would love to hear your feedback. Registration discounts Make sure to take advantage of the early bird registration. It will save you a $100 (or 20%) from the standard price. But you have to act before March 21st. If you have ever attended an ARE event before – you are eligible for the Alumni rate. But that offer will only last until February 21 – so act really fast! Become a member We have added this year a new membership option. With a mere $49 you can become an official member of the Augmented Reality Event. What is that? A new ploy to extract more from attendees? Well, first you should know that ARE is a non-profit organization, initiated for the sole purpose of helping to advance the Augmented Reality industry. The new membership has several purposes: First, it is a new approach to gauge the interest and help fund the video recording and distribution of all event sessions. It has always been the achilles heel of the event. We never found the time and funds to properly edit and distribute the content. So if you are in favor of ARE videos – this is your opportunity to vote. The value of these videos extends way beyond the mere $49. The second purpose is more strategic in nature. ARE has always been about raising awareness to AR and helping advance the industry. And yet, although it established itself as the largest global AR event, it only takes place once a year. But when you think about it, each year, key players across the industry see the value in taking the time and uniting with their peers for 2 days in Santa Clara; they extract tremendous value from this get together which persists for many subsequent months. So, how about we use this opportunity to build a formal community that will join forces in helping promote awareness to augmented reality on a global and local basis? How about we extend the magic for the entire year? We are not yet sure where this will go, but thought we should give it a go. If people sign up and show solidarity, it will be a great motivator to keep it going even after we all leave Santa Clara. At the event, ARE members will bear a distinguishable badge, so you will be able to spot them from afar. So make your choice: do you want to be that guy with the plain-looking badge? Seriously, if you care about raising awareness to AR, and want to contribute as well as benefit from this program, join the ARE membership this year. The videos alone are worth the cost. The free T-shirt makes it a steal. Helping spread the word about AR is…priceless. Register for ARE 2012 here  ...

Announcing: Augmented Reality Event 2012 to be Held on May 8-9, Santa Clara Convention Center

Augmented Reality Event (ARE), announced today the 3rd annual event of the world’s largest conference dedicated to the augmented reality industry, will be held at the Santa Clara Convention Center, on May 8-9, 2012. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as: • the augmented reality market today and in the future, • latest augmented reality innovations, engines and tools, • showcases and postmortems of landmark augmented reality projects • how to fund and build a successful augmented reality start up, • how to leverage augmented reality to advance your brand, attract and keep your customers, and • how to build successful campaigns and products that will delight users. Industry luminaries will deliver inspiring Augmented Reality keynotes; the exhibition floor will showcase the leading Augmented Reality companies and products and will offer a fantastic opportunity for networking to help boost the fledgling industry. Last year’s successful activities such as the ARt Gala, AR Start up launch pad, and The Auggies (best AR demo award) will return to delight event participants. This year, we are introducing a new session: Augmented Future – 5 ground breaking augmented reality ideas that will change the world (ignite style.) ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors. “Augmented Reality has already transitioned from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ARE will be a “don’t-miss” event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.” The event is backed by leading global Augmented Reality companies and the ISMAR committee, and is sponsored by top tech companies. Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter, and facebook page at www.facebook.com/augmentedrealityevent...

6 Days to ARE 2011: an Interview with Vernor Vinge – Smart phones and Empowering Aspects of Social Networks & Augmented Reality Still Massively Underhyped

Many of the pioneers in the emerging AR industry who will be speaking at, and attending Augmented Reality Event (ARE 2011), consider “Rainbows End” one of their key inspirations. Here is an excerpt from an UgoTrade interview with author Vernor Vinge – just 6 days prior to event: Tish Shute: What is the best and worst, in your view, about the way Augmented Reality is emerging from science fiction into science fact? Vernor Vinge: Progress that sets the stage: The worldwide market penetration of cellphones in the era 2000-2010 was of a size and speed that would have counted as foolish implausibility even in science-fiction of earlier times. More than half the human race suddenly had access to knowledge and comms. Being in the middle of this firestorm of progress, we can’t really judge ultimate effects, but I expect that smart phones and the empowering aspects of social networks and AR are still massively underhyped. (This is not to say that individual innovation enterprises can’t fail; the treasure is there for those who dare, and ultimately the whole human race can benefit.) Tish Shute: What do you feel will be the most impactful application of AR in people’s everyday lives? Vernor: AR apps that let each person/team see those aspects of physical reality that are important for their current activity. Pointing technologies that coordinate with that AR vision. The combination is a revolution of interfaces, and the probable physical disappearance of more and more of the gadgets that twentieth century people associated with high tech. Read the rest of the interview  at UgoTrade. Vernor Vinge will be judging the competitors at The Auggies for the best AR demo at ARE 2011. Also, come see him discuss the state of Augmented Reality at the ARE 2011 event wrap up with Bruce Sterling. Just 6 days left: Register Today for the ARE 2011 event...

Announcing: Augmented Reality Event 2011 to take place on May 17-18, Santa Clara Convention Center

Augmented Reality Event (ARE), announced today the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as: • the augmented reality market today and in the future, • latest augmented reality innovations, engines and tools, • showcases and postmortems of landmark augmented reality projects • how to fund and build a successful augmented reality start up, • how to leverage augmented reality to advance your brand, attract and keep your customers, and • how to build successful campaigns and products that will delight users. The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors. “Augmented Reality is on the cusp of transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.” The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies. Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter....

ARE 2010 Keynote by Bruce Sterling: Bake a Big Pie!

are 2010 is over. It was a blast. Many thanks to 400 AR enthusiasts who joined us for 2 days of AR goodness. Special thanks to our 90 speakers from 40 augmented reality companies, our exhibitors, sponsors, and above all – for Qualcomm. For those who weren’t as fortunate, and couldn’t join the event – here are some of the highlights. Bruce Sterling’s keynote (aka the prophet of the augmented reality industry) opened it up with a bang: “It’s 9 am in the augmented reality industry…without vision people perish…it’s your chance to bake a big pie before you start slicing it up…it’s time for you to get dressed…good luck to you, I’ll be watching you” The Augmented Reality Event: Bruce Sterling’s keynote from Ori Inbar on Vimeo. More later…...

ARE2010 Announces $10,000 Prize for Startup Launch Pad Winner, and "a lot of respect" for The Auggies Winner

The ARE Chairs and Qualcomm are delighted to share with you two important announcements: 1) Nominations for the Start up Launch Pad hosted by VentureBeat have been selected: Whistlebox (Chas Mastin) YOUReality (Michelle Fallon) WhereMark (Ken Carter) Iryss (Dave Elchoness) e23 (Joe Dunn) After lunch, five startups will present their business models and AR products for 5 minutes each in front of a panel which will include: Cole Van Nice (VC at CVP), Jay Wright (Qualcomm), Cory Ondrejka (cofounder of Second Life) – and moderated by JP Manninen (VentureBeat.) Winner award: “ARE Best startup” and a $10,000 prize courtesy of Qualcomm! *** 2) Nominations for The Auggies demo competition have been selected as well: TagDis (Joe Dunn, e23) Retail Visualization (Michelle Fallon, YOUReality) Do/Crew (Chas Mastin, Whistlebox) Recognizr (James Haliburton, TAT) Tagwhat (Dave Elchoness, Iryss) Zombie Shoot AR (Peter Meier, Metaio) Kamra AR Browser (Alex Hill, Georgia Tech) Wikitude Drive (Martin Lechner, Mobilizy) Touching Augmented Reality (Yvan Franco, YDreams) Sam Fisher AR Game (Claire Boonstra, Layar) AR-assisted panorama generation (Rob Grant, Occipital) The World of Sekai Camera (Takahito Iguchi, Tonchidot) *** During the first evening of ARE2010, a dozen teams will get 4 minutes each to present their products on stage and compete for the coolest live AR demo. A panel with Bruce Sterling, Jesse Schell, and Mark Billinghurst, will comment on the demos – American Idol-style. Winners will be determined by the audience and receive the prestigious “Auggies Award” + an Android phone courtesy of Qualcomm. *** For those wondering about the difference between these activities: The Start up Launch Pad is all about business and is intended for start ups seeking investment. The Auggies, on the other hand, is for everyone (artists, individuals as well as established companies), and it’s all about a cool demo to impress the audience; more fun than business, and definitely a powerpoint free zone! *** Special thanks for Jay Wright (Qualcomm) for the generous prizes. *** Looking forward to stellar performances; the stakes are high – may the best win!...

Bruce Sterling To Keynote are2010

Bruce Sterling to Keynote First Commercial Augmented Reality Event June 2 & 3, Santa Clara Convention Center Call for additional speakers at industry’s first global event now open SAN FRANCISCO, January 19, 2010 – Augmented Reality Event (ARE), announced today that the first global conference dedicated to advancing the business of augmented reality will be held at Santa Clara Convention Center, June 2 – 3, 2010. The activities will be kicked off by a highly anticipated keynote from the “augmented reality prophet,” world-renowned author, futurist, editor and critic, Bruce Sterling. Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to focus on evolving the much hyped technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as: current augmented reality market scope and what’s expected in the next 5 years, latest augmented reality innovations, engines and tools, showcases and postmortems of landmark augmented reality projects how to fund and build a successful augmented reality start up, how to leverage augmented reality to advance your brand, attract and keep your customers, and how to build successful campaigns and products that will delight users. The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry.  ARE is currently accepting submissions for speakers, demos, roundtables, and exhibitors. “We are entering a new era where proximity based social networks and augmented reality will be one of our most important forms of communication,” said Sean Lowery, event director of ARE. “Having experienced and passionate leaders, who are at the epicenter of the augmented reality movement, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bringing augmented reality to the market.” ARE chairs include: Ori Inbar, author of the popular AR blog, Games Alfresco, and co-founder and CEO of Ogmento – developer and publisher of mobile augmented reality experiences; Tish Shute, technologist, developer, and founder of Ugotrade – a leading blog focused on augmented reality and the future of mobile social communications; whurley, founder of whurleyvision –UI/UX (user experience) research and development studio. The Augmented Reality Consortium, a group of individuals and organizations who are actively involved in pioneering augmented reality research, application, design, and theory is also supporting development of ARE. Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter. Press contact: Jen Cadmus 512-934-8350 press@augmentedrealityevent.com Exhibitor and sponsorship contact: Sean Lowery 503-570-6295 sean@augmentedrealityevent.com...

Augmented Reality Event (are2010) Opens Call For Speakers

The Augmented Reality Event (ARE 2010) is the first global event dedicated to advancing the business of Augmented Reality, initiated by industry insiders. For Augmented Reality startups, investors, mobile companies, and developers as well as clients in entertainment, media, education, healthcare, government, tourism, etc.; this two-day event unites the industry in one Silicon Valley location. With more than 30 sessions on the business, technology, and production aspects of Augmented Reality, you’ll get answers to your most pressing questions, such as: How do you evolve Augmented Reality into a productive, sustainable, and entertaining new medium? What’s the current Augmented Reality market scope?  Where will the market be in five years? What are the latest innovations, engines, and tools I need to grow my business? How do I fund and build a successful Augmented Reality start up? How can I leverage Augmented Reality to advance my brand and attract and keep my customers? How do I build successful Augmented Reality campaigns and products that will delight my users? Augmented Reality prophet Bruce Sterling will deliver the most anticipated Augmented Reality keynote of the year. The exhibition floor will showcase the leading Augmented Reality companies and products and will offer a career fair to help kick start the fledgling industry.  We have an open call for additional speakers, demos, roundtables, and exhibitors for the two-day conference.  We’re looking for speakers to address the industry’s most pressing development challenges. “In its inaugural year, ARE will help advance the emerging industry to serve the global community through education and networking,” said Event Director Sean Lowery. “Having an experienced and passionate leadership of chairs being at the epicenter of the AR movement, we are thrilled to help kick start the industry in June with outstanding content focused on the latest innovations, the business models, and how to successfully bring augmented reality to the market.”...

Secure your seat for ARE 2011 The event is selling out!

Augmented Reality Event (ARE), the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011...

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