#AWE2014
AWE 2013 Video Series #3: Technologies that Shape the Augmented World

AWE 2013 Video Series #3: Technologies that Shape the Augmented World

The 3rd installment in the AWE 2013 video series – focuses on additional technologies that shape the augmented world such as: Content Management for AR, Cloud & Image Recognition, Gesture technologies, interoperability and open AR, and finally a look into future AR technologies. In our last post we highlighted the heart of any augmented reality project – the mobile AR SDK and provided a collection of tutorials. Here is everything else you need to know about technologies for the augmented world as presented by leading experts from around the globe. Content Management for AR Jean Francois Chianetta, CEO Augment Alex Hill, Chief Scientist Merlin Mobility   Jacob Ervin, metaio Graziano Terenzi, Inglobe   Cloud, Big Data, and Image Recognition for AR Richard Ferraro and Tomasz Adamek, Catchoom   Digital Eyewear Panel Moderated by Pete Wassell (Augmate) with leading Augmented Reality Eyewear manufacturers:  Ron Heidinger – Vuzix, Kayvan Mirza – CEO, Optinvent, Stephen Willey – CEO, Innovega, Judith Baumgarten – Fraunhofer, Meron Gribetz – CEO, Meta, John Murray – CEO, Seebright, Anna Jen – Epson, Steve Mann – University of Toronto Gesture and Interaction Technologies Victor Mateevitsi, UIC – SpiderSense Yehuda Duenyas, Mindride – The Ascent Eyal Ofek, Microsoft Research – IllumiRoom Barry Solomon, Intel – Perceptual Computing   Form Factors for the Augmented World Peter Meier, CTO, metaio Natan Linder, MIT Media Lab Mike Kuniavsky, Parc Interoperability and Open AR Panel Moderated by Christine Perey, with Martin Lechner (CTO, Wikitude), Neil Trevett (Khronos), Rob Manson (ARStandards.org)   Future AR Technologies Oskar Linde, CEO 13th Lab Matt Miesnieks, CEO, Dekko Oriel Bergig, VP R&D, Ogmento Brian Mullins, CEO, daqri That’s all for this installment. What other technology topics would you like to see in AWE 2014?  ...

Catchoom

Catchoom

Nomination for Auggie Award: Best AR SDK Creator: Catchoom Organization: Catchoom =*=*=*= Description: Supporting over 3 Million active users every month, Catchoom Image Recognition is fast, accurate, easy to use, and resilient. With our SDKs and example open source code or direct Recognition API, Catchoom allows developers, ISVs and integrators to give everyday objects a digital life. Our technology sets a new industry standard for 3D object recognition. Catchoom is not limited to recognition of flat or 2D Objects. Packaged goods, monuments and places can all be queried. Catchoom’s scalable, cloud-based system is built for a massive database search while maintaining the fastest round-trip object recognition time (0.5 seconds) and lowest false positive rate (under 1%), as benchmarked by Layar. Even in the most difficult illumination conditions, Catchoom delivers. Our solution expands the reach of Augmented Reality because even feature-phones can connect to our cloud-based recogntion, taking AR beyond high-CPU powered devices. With example client code for iOS, Android and Python (and more up coming), the Catchoom Recognition Service (CRS) allows developers to build a wide range of Image Recognition applications and services. Because we provide the means to integrate any tracking SDK into our solution, everything remains flexible. The CRS Recognition API conforms to REST (Representational state transfer) constraints. The CRS Management API enables bulk image upload and easy administration that provided scalability for developers beyond device limitations.   Where to find it: http://catchoom.com/product/image-recognition-saas/ Platforms: Mobile Additional Screenshots:...

Zalando Fashion Concept Car

Zalando Fashion Concept Car

Nomination for Auggie Award: Best AR Campaign Creator: Wikitude GmbH Organization: Wikitude GmbH =*=*=*= Description: Wikitude partnered with international online fashion retailer Zalando and concept car firm Rinspeed to produce a unique augmented reality component for their “fashion concept car”, unveiled at the 83rd annual Geneva Motor Show. Visitors to Motor Show were treated to the future of mobile shopping through a Wikitude powered augmented reality display mounted inside Rinspeed’s concept car. Using image recognition technology available from the Wikitude SDK, the custom app scanned models that featured clothing available from Zalando and provided attendees with further information and purchasing options. The app then directed them to the nearest pick up location via location based services and geo-data. Through Wikitude’s cooperation with Zalando and Rinspeed, we were able to execute an innovative augmented reality concept for Zalando that they see as the future of mobile shopping. Our unique use of image recognition technologies and location based geo-data allowed Zalando to present a truly forward thinking concept to the viewing public, and they are now building this strategy into their future e-commerce solution. When Zalando first approached Wikitude, they had a rough idea that they wanted to do something with augmented reality, but weren’t quite sure what. We provided our knowledge and expertise in advising them on a number of solutions, with the ultimate decision coming down to a fashion recognition app that would then in turn direct consumers to the nearest location where they could pick up their scanned and purchased fashion, directly from their car. The Zalando fashion car received a number of accolades, both from the press and viewing public. On the opening day of the Geneva Motor Show, the longest wait period to sit in and test the Wikitude powered display was approximately 30 minutes, indicating strong curiosity and interest from the public. Likewise, the concept received strong coverage and praise from the press, with numerous major media outlets and blogs covering the car. The Wikitude powered display was a focus of a Pro7 segment with Johanna Klum, and broadcast to the German speaking audience. “As an innovative e-commerce company, mobile commerce is not just a think of the future for us. With our fashion concept car, we are going one step further, expressing our vision of mobile shopping development over the next 5 years. With Wikitude’s leading augmented reality technology, we are already able to execute and present this vision today.” – Chrisian Meermann, CMO, Zalando. Where to find it: http://www.wikitude.com/showcase/geneva-motor-show-zalando-rinspeed-wikitude/ Platforms: Mobile Additional Screenshots:...

Wikitude SDK

Wikitude SDK

Nomination for Auggie Award: Best AR SDK Creator: Wikitude GmbH Organization: Wikitude GmbH =*=*=*= Description: With the Wikitude SDK, we’ve simplified and streamlined the entire augmented reality creation process. When we set out to build an SDK for developers around the world to use, our key goal was to make it as simple and easy to use as possible. We also wanted to make sure that as many developers as possible would be able to use our technology right out of the box. To achieve this, we stripped the technology down to it’s bare minimum, and set about building an SDK that can be used to build world class augmented reality experience upon standard web technologies – HTML, CSS, and JavaScript. With this approach, developers across multiple programming specialties do not need to learn any new languages, and can simply build upon their existing skillset. This method dramatically reduces development times, allowing products to be launched faster, and ultimately, at a lower cost to the end client. Where to find it: http://www.wikitude.com/developer Platforms: Mobile Additional Screenshots:...