#AWE2014
Hyperfabric Fashion

Hyperfabric Fashion

Nomination for Auggie Award: Best Mobile AR App Creator: Marga Weimans & AugmentNL Organization: Marga Weimans /AugmentNL =*=*=*= Description: With Google Glass being worn as a fashion statement on a catwalk last year, augmented reality did have its premiere in the world of fashion. But during Amsterdam Fashion Week in januari 2013, fashion designer Marga Weimans took that development one step further, by launching the first ever full-blown augmented reality dress. Not by just printing a 2D AR marker on a piece of clothing, but by using 3D-tracking and an occlusion effect, enabling the augmented additions to weave around the wearer of the “hyperfabric” dress. With her interdisciplinary approach to fashion (even integrating elements of architecture in her creations) Marga Weimans always had to deal with limitations related to the physical wearability of her creations. But not anymore! Her exploration of the “hyperfabric” material has brought the infinite possiblities of virtual reality into the real world. Concepts that could previously not be created “for real” (even though drawing the distinction between real and not real based on tangibility, is something of the past) can now be realised, even become pret-a-porter, because hyperfabric has the advantage of being super leightweighted, despite its expansive scale. The hyperfabric dress is a showcase of the new possibilities opened up for fashion designers, allowing them to work with flexible designs appearing on certain ‘base creations’. Clothing that can be updated from a distance, or adapt automatically, possibly based on geo-locations or even the change of seasons. Assuming that a ‘Glass future’ is on the horizon, of course, with audiences having an eye for their semi-digital surroundings. The augmented reality dress is the result of a cooperation between Marga Weimans and the augmented reality experts Luciano Pinna and Sander Veenhof of AR agency AugmentNL.com. The 3D scan was created using the Metaio Toolbox and a Junaio channel holding the virtual component of the dress is available to anyone lucky enough to be in the vicinity of the one-off copy of the handmade creation. Where to find it: Upcoming presentations of the dress will be listed on the web-page. Platforms: Mobile Additional Screenshots:...

Home Reality

Home Reality

Nomination for Auggie Award: Best AR for Enterprise Creator: MR Direct Sinks & Faucets Organization: MR Direct Sinks & Faucets =*=*=*= Description: Bringing together reality and real-time rendered objects, augmented reality is changing the way we use technology. MR Direct has harnessed this technology to create a game-changing application that can be used by customers and professionals alike. For business, the MR Direct AR app will be custom-tuned to each countertop or construction company who uses it. This will allow customers to view products in their own home to gain a better perspective on what they are purchasing. It is an effective tool that has been developed to help effortlessly sell products. It is not just available to industry professionals, though. Since the app will be available on the iTunes store, anyone is free to download. MR Direct’s vast collection of kitchen and bathroom sinks will be available for consumers to chose from. They are able to scroll through organized options according to sink material, size, type, color, etc. to find the perfect match for their home. From there, they are able to choose a different countertop material, edging and color to gain a better understanding of what their kitchen or bathroom could become. This application can change the traditions of residential and commercial construction and provide a beneficial resource to all users. Where to find it: http://mrdirectint.com/blog/view/list#49 Platforms: Mobile Additional Screenshots:...

The Metaio SDK

The Metaio SDK

Nomination for Auggie Award: Best AR SDK Creator: Metaio Organization: Metaio =*=*=*= Description: The Metaio SDK is the best and most flexible AR dev platform out there, for the following reasons: Technology: – the only SDK that offers the ability to recognize and track nearly any real world image, object or environment – the only SDK that offers both continuous and client-based visual search, – the only SDK with both 3-D point cloud tracking and SLAM on-the-go reality capture Development: – only AR SDK that enables native app development on iOS and Android, and Windows PC – modular structure of SDK allows for writing a single experience once, and deploying it to multiple platforms (Android, iOS, PC) – supports HTML5 & Javascript development – Import your own Content Management System Content: – supports both client (offline) and cloud-based content. Store AR content on the app or pull it from the cloud- your choice – the Metaio SDK comes with its own rendering engine, no need to buy a different one… – …but if you do, it supports the Unity mobile plugin – support major 3-D formats, including .fbx files (that means any content created with Autodesk software works out of the box with ours) Support: – extensive documentation – live Helpdesk forum with +50k users – regular webinars and video tutorials The Metaio SDK powers current apps like the 2013 Ikea Catalogue, the Mitsubishi Enterprise MeVIEW AR app, the Audi A1 AR Manual and over 300 more apps available in the Appstore or Google Play. And completely free to download, develop and publish as many apps as you want! Where to find it: http://metaio.com/products/sdk Platforms: Mobile, Magic Mirror, Projection, Glasses, Stationary Device, Gesture Device, Location Technologies Additional Screenshots:...

Gold AR Guerrilla Campaign

Gold AR Guerrilla Campaign

Nomination for Auggie Award: Best AR Campaign Creator: Giovanni Landi Organization: Gold Streetwear =*=*=*= Description: The Brand: The Florence based streetwear brand Gold launches the first augmented guerrillia marketing campaign in Italy. Gold has been famous over the last 10 years for its Brand dissemination through the well recognizable gold sticker. The Gold stickers are distributed almost all over the world (you can take a look at some of them through the “Gold Stickers” Junaio channel !!!) The Idea: The campaign will be kept viral for a given amount of time… Special stickers will be positioned in secret places around florence, places that only skaters, writers and parkour runners know well. The official campaign will be presented in its complete form during the Pitti Immagine Uomo event in late June with the final version of the app. Pointing at this stickers through the Gold AR App the users will access an augmented reality experience. Playing the AR Shooting game will unlock discounts for the Gold Shops! The experience: The “G” letter from the Gold logo has been animated and made a sperm like swimming charachter. Pointing at the sticker the G will come out from a manhole and fly around the user. In a 360° Shooting Game the user will have to shoot the flying G to unlock discounts at given scores. Where to find it: Waiting for Approval on Apple AppStore, TestFlight… Download the marker Platforms: Mobile Additional Screenshots:...

Hermaton: Enter the Grid

Hermaton: Enter the Grid

Nomination for Auggie Award: Best Mobile AR App Creator: Sahar Fikouhi Organization: Darf Design =*=*=*= Description: Hermaton is an augmented reality exploration game designed as a large scale spatial installation, which follows from our initial architectural prototype for “Grid”. Although available at table top versions, the premise of this project lies in its capacity to harness augmented reality as a spatial medium which transcends mere visualisation and enters a dialogue between physical and digital space. The large scale of the installation allows a greater understanding of how augmented reality can affect us at an architectural level and change the way we inhabit and perceive the built environment. The project uses a buzz wire maze which people can navigate through in real-time, attempting to interact with the digital objects of the “Hermaton” machine. The design of this environment provides both an interactive and performance space which allows the user to fully immerse in a new augmented physical landscape. The AR system is enlarged to occupy an entire room by covering each wall with trackable markers which can be experienced on both Android and ios devices. The prototype was developed using Vuforia Augmented Reality SDK and Unity3d. Where to find it: https://itunes.apple.com/us/app/hermaton/id645299043?ls=1&mt=8 Platforms: Mobile Additional Screenshots:...

VividAR

VividAR

Nomination for Auggie Award: Best AR For Enterprise Creator: VividWorks Ltd. Organization: VividWorks Ltd. =*=*=*= Description: Best practical solution for real business. First real furniture industry augmented reality solution with 3D Design-To-Purchase approach to boost sales. Just play and see how it works! VividAR combines products and real space. VividAR combines real space and virtual products giving amazing freedom to dream. plan and virtualize any design. The solution enables anytime, anywhere exploration of amazingly realistic products within any space by anyone. Where to find it: This application is downloadable from appstore by searching VividWorks. Platforms: Mobile, Stationary Device, Internet of Things Additional Screenshots:...

SAP Business Glass

SAP Business Glass

Nomination for Auggie Award: Best AR for Enterprise Creator: Manuel Will Organization: Buena La Vista Interactive GmbH & Co. KG =*=*=*= Description: The collaboration between SAP and smart glass manufacturer Vuzix takes the smart glass to a way more realistic and in near future relevant context than Google Glass might. Because it’s a B2B operation, adoption of these glasses is way more probable and realistic than for the consumer market right now. We think that the solutions presented in the video and the app have great potential increasing business efficiency. The attached file contains an .apk and a marker. Both are used at SAPPHIRE in Orlando on Vuzix’ M100 Smart Glass to show the possibility of working with AR-enabled glasses. You can install them on an Android Smartphone and scan the marker to get a feeling for it. Where to find it: At SAP’s SAPPHIRE Event in Orlando, Fl Platforms: Mobile, Glasses, Location Technologies Additional Screenshots:...

Minecraft Reality

Minecraft Reality

Nomination for Auggie Award: Best Mobile AR App Creator: Oskar Linde Organization: 13th Lab AB =*=*=*= Description: Using advanced computer vision, Minecraft Reality maps and tracks the world around you using the camera, and allows you to place Minecraft worlds in reality, and even save them in a specific location for others to look at. Where to find it: https://itunes.apple.com/us/app/minecraft-reality/id577991556?ls=1&mt=8 Platforms: Mobile Additional Screenshots:...

Recon Jet

Recon Jet

Nomination for Auggie Award: Best AR Hardware Creator: Dan Eisenhardt Organization: Recon Instruments =*=*=*= Description: Recon Jet delivers information instantly, effortlessly and unobtrusively via a microcomputer and high-resolution widescreen display. All this is mounted on a precision-engineered, fashionable pair of sunglasses on par with the best in the world. Recon has pioneered the miniaturization of affordable wearable technology since launching their first product, for snowsports, three years ago. With Recon Jet, the company is launching a faster, smaller, and more powerful new platform. Recon Jet includes: a dual core processor, dedicated graphics, Wi-Fi, ANT+, Bluetooth, GPS, HD camera, and a comprehensive suite of sensors. This makes Recon Jet a connected, standalone computing solution comparable in capability to a tablet or smartphone. Recon Jet runs an open platform with an SDK, which empowers developers to create native apps for any activity to run on the device. The company is already working with some of the top fitness companies and communities to develop on the platform. Where to find it: Recon Jet can be experienced for the first time at Google I/O on 15th May, 2013. Platforms: Glasses Additional Screenshots:...

PointCloud SDK for iOS

PointCloud SDK for iOS

Nomination for Auggie Award: Best AR SDK Creator: Oskar Linde Organization: 13th Lab AB =*=*=*= Description: PointCloud SDK is a free library that lets you build iOS applications that have advanced computer vision capabilities like Simultaneous Localization and Mapping (SLAM) and image detection and tracking. Through PointCloud, developers get easy access to the most stable markerless tracking available in a smartphone today! Where to find it: http://developer.pointcloud.io Platforms: Mobile Additional Screenshots:...

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