#AWE2014
10 Industries Being Reinvented with Augmented Reality

10 Industries Being Reinvented with Augmented Reality

Augmented Reality has leaped beyond the gimmicky stage and is well into its productive stage. Augmented World Expo 2013 featured exhibits and talks that demonstrate how AR is solving real business problems, and how large corporations are investing in these solutions to improve their businesses and delight customers. AR is Ready for business! Here is a collection of 36 AWE 2013 talks and demos in the business track across 10 verticals: 1) Retail & Commerce 2) Automotive & Tourism 3) Print, Media & Entertainment 4) Enterprise & Industrial 5) Military & Government 6) Urban & Architecture 7) Education & Learning 8) Training & Maintenance 9) Health & Recreation 10) Branding & Marketing 1) Retail and Commerce Matt Szymczyk, CEO, Zugara   Bruno Uzzan, CEO, Total Immersion   Andrew Couch, CEO, CandyLab   Scott Jochim, Popar Toys 2) Automotive and Tourism Victor Ng Thow Hing, Honda Research (Automotive) Jana Rodic, LiveViewStudio (Tourism)   Andrea Carignano, CEO at Seac02 (Tourism) 3) Print, Media and Entertainment Chris Grayson, Telepathy (Media)   Ricky Bacon, VP R&D at Noise (Entertainment)   Chris Collins, FMI Games (Entertainment) 4) Enterprise and Indutrial Gabriel Weiss, Mitsubishi Electric   Gerben Harmsen, GM, TWNKLS   Aiaz Kazi, SVP, SAP   Nic Doodson & Will Powell, Keytree 5) Military and Government Tom Soderstrom, IT CTO, NASA JPL Paul Sells, Newport News Shipbuilding 6) Urban and Architecture Dave Lorenzini, CubeCities   BC Biermann, The Heavy Project   Susan Brazer, Lionshare   Demo with Markus Meixner, ViewAR 7) Education and Learning Miles Ludwig (MD Content Innovation Lab at Sesame Workshop) and Mindy Brooks (Director at Sesame Workshop)   Christopher Stapleton, Simiosys   Jay Van Buren, Early-Adopter 8) Training and Maintenance Steven Feiner, Professor at Columbia University   Naomi Kawase, Ngrain   Jim Dailey, Digital Delta Design Alejandro Vazquez, Seabery Demo of Augmented Reality Training with Basilio Marquinez, Seabery Soluciones Demo with Mauro Rubin & Paolo Invernizzi, JoinPad SRL 9) Health and Recreation Kevin Hughes, ARPool Queens University Demo of AR Pool with Kevin Hughes, Queen’s University Patricio Barreiro, Innovar Group   Gaia Dempsey, Co-founder and Director of Marketing & PR at daqri 10) Branding and Advertising Ambarish Mitra, CEO, Blippar   Brian Selzer, President, Ogmento   Nathan Kroll & Jonathan Burns, Ad-Dispatch...

Mauro Rubin

Mauro Rubin

Mauro Rubin was born in Turin, He is thirty-one years old. He developed his first program in “basic language” when he was eleven years old, discovering the passion that would stay with him for the rest of his life. From 1998 to 2001 He teached skydiving in the Italian Army. In 2003 he started to work as analyst developer for several companies including Pricewaterhousecoopers. In 2009 Mauro started to be interested in Augmented Reality and geolocal based services: the Joinpad project was born. In 2010, he organized the first event in Italy focused on Augmented Reality: IAR2010 (Italian Augmented Reality). In December 2010 together with Andrea Gonteri and Alessandro Vannicelli he founded JoinPad, the first Italian Augmented Reality Farm, with the objective to create new user experiences for companies that want to communicate in an innovative way. At present he is CEO of JoinPad.net (JPad srl) and Blogger on plumfake.com....

Markus Meixner

Markus Meixner

Markus started his first tech business when he was just 17 — a company to rent out game servers from his home in Vienna. Within a few of years, he also launched what would become Austria’s most successful photo upload system. While still earning his Masters Degree in Business Informatics from the Technical University of Vienna, Markus formed IT5, a tech services company that has delivered, among many other projects, an innovative HR planning solution for Austria’s largest hospital, Allgemeines Krankenhaus Wien. Markus’s latest technology venture, ViewAR, allows him to apply his experience with gaming technologies, databases and server systems to the brave new world of mobile technologies, 3D design, and augmented reality. ViewAR provides practical AR solutions for global businesses by forging strong creative connections between brand and customer. Built upon the ViewAR Catalog System, ViewAR’s custom mobile commerce applications utilize the most advanced product visualization tools to energize sales and marketing efforts, drive faster buying decisions and produce new revenue streams. ViewAR continues to enjoy exponential growth as its platform is adopted by leading retailers and global brands. Company: ViewAR http://www.viewar.com  Related Products: AR Business Applications...

Telepathy

Telepathy

Telepathy is an innovative device encourages real-time, hands-free, interactive communication by instantly sharing the user’s visuals with individuals from all over the world, enabling the reception of immediate feedback. http://tele-pathy.org/...

LusoVu

LusoVu

LusoVU is a Spin-off of LusoSpace (www.lusospace.com) which inherits from its mother company a deep knowledge in state of the art technology and a DNA of quality solutions. LusoVU designs, develops, prototypes, integrates and produces Augmented Reality hardware and software solutions based on its acquired disruptive concepts that will enable it to reach beyond current paradigms of communication. Our Mission, Vision and Values will demonstrate our drive and our goals: Mission: To increase life by connecting people beyond the human senses. Vision: To be the catalyzer of the new human interaction paradigm. Values: PII, the AUGMENTED magic PI number Passion to do great things for great people Imagination to do special things for special people Integrity to do the right things for the right people LusoSpace’s work in Augmented Reality started in 2005 with a study to identify new means of communication for astronauts. By 2007  LusoSpace created its first Head Mounted Display prototype for Augmented Reality applications. Since then LusoSpace has continued its investment having achieved a totally disruptive optical solution named Lisplay™ (patent pending). While there is still development work to be done (full color, higher resolution, even  wider field of view), the first Lisplay™ proof of concept is now available and will be on show at AWE2014. Participants will be able to witness the wide field of view, lightness, low power consumption amongst other groundbreaking possibilities. The Lisplay aims at being the augmented Reality HMD holy grail; the solution puts the lens and the display in front of the user’s eye, being transparent, as thin and light allowing for the next gen HMDs to be quite similar to normal glasses. In fact the whole concept is even capable of being placed ON prescription glasses! Visit us at booth 96 on the digital eyewear pavilion and take a peek at what the future will bring!  www.lusovu.com...

OARN

OARN

The Ontario Augmented Reality Network (OARN) is a collaboration of universities, private-sector developers, cultural agencies, trade associations, local government, and business generators dedicated to building and expanding the Augmented Reality sector.  A gap currently exists in AR development; no one location yet dominates this young sector, giving Ontario the opportunity to take the lead in AR development rather than being left behind. http://www.oarn.net/...

GRAZ University

GRAZ University

In world-wide competition with comparable institutions, Graz University of Technology pursues top teaching and research in the fields of the engineering sciences and the technical-natural sciences. An integral part of putting together excellent education and training programs is knowing about the needs of society and the economy. Ultimately, the quality of the education and training at Graz University of Technology is carried by the strength of its knowledge-oriented and applied research. Numerous competence centers, the Christian-Doppler laboratories, special research fields, research focuses, and large EU projects are only a few examples of the University’s extremely active and successful research. http://www.tugraz.at/...

Wowwee

Wowwee

WowWee is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. WowWee was founded in 1988 as an independent research and development and manufacturing company, focused on cutting-edge technologies. WowWee has amassed a team of business people, engineers, and designers that have a proven ability to develop world-class products. http://www.wowwee.com/...

Magma Studios

Magma Studios

Magma Studios harnesses the incredible power of games to captivate the demanding “digital native” generation. Using an approach that integrates research, storytelling, and game design, our passionate team delivers world-class quality at a reasonable cost. Our client list includes Hewlett-Packard, National Geographic Channel, Netherlands Public Broadcasting, The Walt Disney Company and Singapore’s National Heritage Board. Foundered in 2005 by Aroon Tan and Chris Jones, Magma brings to any project our proven imagination, creativity and thoughtfulness, as well as our excellence in project management, 3D animation and 2D art design. The best design results from dialogue with the people who commission us. Understanding a subject, thinking strategically, appreciating our client’s needs and communicating to your target audience in an imaginative way are at the very core of what we do as a company. http://www.magma-studios.com/...

Percussa

Percussa

AudioCubes are smart wireless light-emitting objects, capable of sensing each other’s location and orientation, as well as distance to each other and objects nearby (e.g. your hands). AudioCubes are used by artists around the world for sound design, composition, live performance, music education, interactive installations, music therapy, and many other projects. AudioCubes are a “Tangible User Interface”, a new type of computer interface in which multiple objects are used together to carry out a task on a computer or mobile device, rather than pointing and clicking or touching displays to carry out tasks. Data or functions can be linked to AudioCubes, after which you can work with the data or functions simply by placing AudioCubes next to each other. AudioCubes were first developed and designed in 2003 by Bert Schiettecatte, and were launched in 2007. Since then, AudioCubes are in use by thousands of professionals around the world. New software applications are in constant development for AudioCubes. All software is free. http://percussa.us/...

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