#AWE2014

CANDY LAB LAUNCHES CANDY B.A.R.™ – INDUSTRY’S FIRST BLENDED AUGMENTED REALITY PLATFORM

Santa Clara, CA, May 26, 2014 – Candy Lab will present Candy B.A.R.™ at the Augmented World Expo 2014 taking place May 26th – 29th, 2014 in Santa Clara, CA. Candy B.A.R. is a unique marketing platform for brands and events looking to maximize user engagement through highly-engaging, location-specific offers and promotional campaigns. Candy B.A.R.’s breakthrough technology platform will be demonstrated to technology leaders, venture capitalists, entrepreneurs, and media at the widely-publicized Augmented World Expo event. Combining the concepts of Google AdWords, Foursquare, and Super Mario Brothers, Candy B.A.R. delivers a highly engaging augmented reality experience to bring marketers’ promotions to life on mobile devices—driving real-time targeted local traffic to specific locations. “Candy B.A.R. produces location-based augmented reality marketing applications to drive user conversions for advertising campaigns, events, and games.” says Andrew Couch, Founder and CEO of Candy Lab Inc. Developed for events and national promotions alike, Candy Lab partners upload content to Candy B.A.R. and determine precise real-world locations where they would like their offers and content to appear. Candy B.A.R. then displays these offers on users’ mobile devices by superimposing realistic virtual objects, like branded gold coins, on devices’ camera view screens; allowing content and offers to appear as if they exist in the real world. Users are incentivized to collect these virtual items in a scavenger hunt akin to a real-life Super Mario Brothers experience. Candy B.A.R. apps, GPS augmented reality engines, and the dashboards that manage them are fully functional and currently live in two U.S. cities: Saint Louis, MO & Corpus Christi, TX. The apps are called “STL250” and “Stop The Wrath.” Candy Lab is currently expanding and is in active discussions with a number of Fortune 500 corporations, government organizations, and global media firms. To learn more about how Candy B.A.R. works: Click here to view PDF About Candy Lab, Inc.:Candy Lab, Inc. is a mobile application development company based in St. Louis, MO. Founded in 2012, Candy Lab has developed the world’s first location-based augmented reality platform (Candy B.A.R.) that enables marketers and event organizers to target advertising campaigns to specific locations and engage users in real-time. Candy Lab is a 2013 Arch Grants recipient, selected as one of the top 3% of St. Louis startups. ### For more information contact: Andrew Couch | Candy Lab Inc. | 858-699-3535 | contact@candylab.com...

Inglobe Technologies releases ARmedia SDK with Unique Object 3D Tracking Features

Rome, May 26, 2014. The Development Lab of Inglobe Technologies today announced that the company will release the ARmedia 3D SDK and platform on the first day of Augmented World Expo in Santa Clara, CA. The ARmedia 3D SDK v.1.0.0 features advanced 3D object tracking, a new 3D mapping and tracking approach that allows to create first of a class augmented reality (AR) applications capable of recognizing and tracking objects independently of their size and geometry. Inglobe Technologies first demonstrated the ARmedia 3D Tracker prototype working on mobile devices in Santa Clara during Augmented World Expo 2013 catching the eye of many interested users. The new release will bring an enhanced version of the technology to the community of developers with extended support for multiple platforms and authoring environments, like for example Unity3D. With the ARmedia 3D SDK users will be able to create applications and systems that link the digital and physical world in ways never experienced before. The ARmedia SDK enables a new generation of applications that redefine the boundary of indoor and outdoor augmented reality in domains like industrial maintenance, interactive gaming, architectural visualization and cultural heritage, just to mention some. “While developing the ARmedia 3D SDK we have tried to bridge the gap between what users and developers expect from augmented reality technology and what they actually have.” Said Graziano Terenzi, CEO at Inglobe Technologies. “Our 3D tracking technology adds a new form of intelligence to the environment and allows users to develop products and solutions never imagined before”. The ARmedia 3D SDK allows to create a new generation of gaming applications on site thus allowing developers to add digital interaction to real world objects around us and create funny and engaging experiences. By using the ARmedia 3D SDK technology users can populate a historical site with virtual characters, help represent and reconstruct the past, like for example a battle or even take part to a battle as an active player and try to change the course of events. The 3D object recognition and tracking technology of the ARmedia 3D SDK does not just recognize planar images but also complex 3D objects and is suitable for applications in the industry. This capability will address the growing need of different industries (like AEC, Aerospace, Automotive and Process Industry) to enhance their processes by means of the interaction of physical and digital information. Developers can register for the SDK on the ARmedia developer website of Inglobe Technologies www.inglobetechnologies.com/dev starting from May 28th. Some demonstrative videos can be found here: http://youtu.be/gdzwDVR93-c http://youtu.be/-KPtJma4X_g http://youtu.be/TYP6DfB4FE4 Other relevant videos are available on Inglobe’s YouTube channel www.youtube.com/inglobe [youtube=http://youtu.be/EUmNbNa3RYY] [youtube=http://youtu.be/WOVjISxlhpU] [youtube=http://youtu.be/g031Odlm5zI] [youtube=http://www.youtube.com/watch?v=5GhDK3v8J3U&list=UUnjGlkdwLOX_0TbT665WBgg&feature=shar e&index=3] About Inglobe Technologies Inglobe Technologies is an emerging computer vision company specializing in the development of augmented reality software and solutions. Best known for the ARmedia platform, Inglobe Technologies supports more than 50.000 registered users worldwide in creating augmented reality contents by means of powerful and easy to use AR content creation tools. More information on the company website www.armedia.it ...

Pantomime 3D App Launches Interactive VR and Augmented Reality Platform

Pantomime Corporation has launched the first truly interactive augmented reality platform in a new app, Pantomime 3D™, available free today in the App Store. Pantomime 3D lets iPad and iPhone users reach in and interact with physically realistic, 3D animated augmented reality worlds on any table. By balancing the device on the table or paddling it in the air, users can not only look around and move, but can realistically interact in virtual scenes. As the mobile device moves, Pantomime’s patent-pending algorithms keep the virtual world perfectly in place. The entire scene is seamlessly merged with live video, as if viewers are looking through the mobile device and touching real objects on the table with it. The effect often leaves viewers stunned: “That’s the most amazing app I’ve ever seen.” To introduce mobile users to interactive augmented reality, the creators of Pantomime 3D are offering it free of charge for a limited time. It is a universal app that runs on every iOS device. In Pantomime 3D, a user’s device is transported into a small, realistic game court, able to paddle a virtual ball into a hole in the table or over a translucent ramp, all with realistic graphics, physics and sound. AUGMENTED REALITY INNOVATION Until now, augmented reality systems such as Qualcomm Vuforia™ have typically used a device’s rear video camera, pre-printed target images, and live image processing to track motion. That requires setup, is brittle in practice, and impacts performance. Pantomime requires no setup, works perfectly even in darkness, and runs so fast all the physical interactions look real. It tracks motion accurately using models of how the mobile device is shaped and supported — how it’s being tipped or gripped — and using the device’s steady built-in gyroscopes. Most important, previous augmented reality systems supported viewing but not 3D interaction. Reaching into worlds to touch a virtual object with a mobile device wasn’t possible before. “Pantomime is the first consumer friendly, interactive augmented reality and VR platform,” said Pantomime Corporation CEO and virtual reality pioneer Dr. David Levitt. “It solves the key problem of interactive VR and AR: How do you reach into worlds in 3D? The answer: with devices we all have in our pockets, and Pantomime.” The Pantomime 3D app introduces mobile users to interactive augmented reality. On screen Guides show just how the device is being supported on the table or paddled; a video tutorial shows how to move through the space and hit the ball. Standard touch gestures let users move and turn in the virtual world without moving the device, essential for extended mobile use. Earlier uses of Pantomime have stunned app users and critics, and drawn crowds at developer conferences. Levity Novelty’s Invisibility app reached #1 Paid iPad Entertainment App shortly after its release, with rave reviews from Gizmodo – “High on the WOW factor!” – and others. Today’s joint launch of Pantomime 3D, by Levity Novelty and recently founded Pantomime Corporation, reflects a structure where Levity Novelty produces entertainment apps while Pantomime Corporation licenses Pantomime Technology™ to third party developers and for a wider range of applications. About Pantomime Corporation Pantomime Corporation of Sebastopol, California was founded in March 2014 to deploy the Pantomime Platform™ for interactive and shared augmented reality and VR experiences. The company was founded by virtual reality pioneer Dr. David Levitt and The Sims™ architect Don Hopkins. The company was immediately selected by Silicon Valley Forum’s Launch World Cup Tech Challenge, where the company is one of 6 finalists in the Digital Media / Mobile category competing internationally on May 20th. The company’s flagship Pantomime 3D™ software and its revolutionary technology will be presented at the Augmented Reality World Expo in Santa Clara, CA on May 27-29. About Levity Novelty LLC Levity Novelty LLC is a creator of novel app experiences to startle and delight users and amaze their friends. The company’s previous apps have included Invisibility and 5-star apps Alive Albums and Invisibility 3D....

Qualcomm Adds 3D Reconstruction to Qualcomm® Vuforia™ Mobile Vision Platform With New Smart Terrain™ Feature

— Major New Release to Vuforia SDK Brings New Levels of Interactivity to Mobile Experiences; Toy Recognition Beta Also Available for Developers— SAN DIEGO — May 20, 2014— Qualcomm Incorporated (NASDAQ: QCOM) today announced that Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc., will release a major update to the Qualcomm® Vuforia™ mobile vision software platform in the coming weeks.  The Vuforia 3.0 SDK will feature Smart Terrain™, a new 3D reconstruction capability that brings a new level of interactivity to augmented reality (AR) experiences.  Additionally, Qualcomm announced a major enhancement to Vuforia object recognition technology that will soon be available to select developers in a beta program. Qualcomm first demonstrated this type of technology on mobile by unveiling Smart Terrain technology with a depth-aware camera at the Qualcomm® Uplinq™ conference in September 2013. The Vuforia 3.0 SDK will bring Smart Terrain to existing smartphone and tablet devices and will utilize existing cameras. Apps powered by Smart Terrain can enable users to create their own play space where game characters interact with the physical world in ways not experienced before; characters can navigate around, collide with and jump over objects in the user’s environment.  This technology represents a major breakthrough for AR experiences, bringing a new level of interactivity and authenticity to users. Also announced today, McDonald’s is the first global brand to use the Smart Terrain capability in a commercial application.  The McDonald’s GOL! Mobile App is a new virtual trick-shot challenge soccer game powered by the Vuforia platform and developed by Trigger and DDB Chicago that enables digital gameplay within real-world environments.  “Our digital vision at McDonald’s is to bring an entirely new level of everyday convenience and fun to the world, and this Vuforia app is just one example of how we are bringing fun to our customers’ lives,” said Atif Rafiq, McDonald’s Chief Digital Officer.  McDonald’s has announced that the app will be available worldwide on iOS and Android on May 26. “Vuforia 3.0 and Smart Terrain represent a significant step forward in vision technology and the creative potential for AR experiences.  Smart Terrain gives today’s devices a new sense of awareness of the environment, gives users a completely new way to build game worlds, and gives brands an eye-catching way to add digital interactivity to physical products,” said Jay Wright, vice president of product management for Vuforia.  “This release comes at a time when the award-winning Vuforia platform is achieving noteworthy global traction, recently surpassing the milestone of more than 100,000 registered developers and more than 9,000 apps distributed through the Apple App Store and Google Play.” In addition, Vuforia object recognition technology has been significantly enhanced to support toys including vehicles and action figures.  This capability will address the growing need of the toy industry to develop new play interactions that combine mobile devices with physical toys.  With Vuforia toy recognition, toy manufacturers and game developers can build a variety of new experiences.  For example, kids could activate new app functionality with the purchase of a new toy, teleport a physical toy into a game experience, or experience imaginative play around the toy using AR. Toy recognition will soon be available for select developers in a beta program.  Developers can request to participate in the beta program at the Vuforia developer website. Vuforia is a mobile vision platform that enables apps to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value.  The platform leverages Qualcomm’s mobile technology leadership and provides best-in-class augmented reality experiences. Vuforia is supported by a global ecosystem of more than 100,000 registered developers in 130 countries and has powered more than 9,000 apps for iOS and Android devices.  Additional information is available at www.vuforia.com. About Qualcomm Incorporated Qualcomm Incorporated (NASDAQ: QCOM) is a world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages. ### Qualcomm Vuforia is a product of Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Technologies, Inc.  Qualcomm and Vuforia are trademarks of Qualcomm Incorporated, registered in the United States and other countries.  Smart Terrain and Uplinq are trademarks of Qualcomm Incorporated.  All Qualcomm Incorporated trademarks are used with permission. Other product and brand names may be trademarks or registered trademarks of their respective owners. Qualcomm Contacts: Keri Danielski, Qualcomm Interactive Platforms Phone:  1-858-845-2453 Email:  qis-pr@qualcomm.com   Emily Kilpatrick, Corporate Communications Phone:  1-858-845-5959 Email:  corpcomm@qualcomm.com   Warren Kneeshaw, Investor Relations Phone:  1-858-658-4813 Email:  ir@qualcomm.com...

Connectar 1.0 to be launched at Augmented World Expo

The Netherlands, Huizen, 19 May 2014 – Connectar 1.0 will be launched on May 28 at the Augmented World Expo in Santa Clara. This will be the first major release for the open platform using cloud technology to add augmented reality as an extra channel in the multi-channel environment of online corporate communication. “Enthousiatic reactions have been encouraging” Menno Ouweneel, business developer at Connectar elaborates: “From the launch of beta version, people have been playing around with the Online creator for free and pushing their content to Junaio and Layar. The enthousiastic reactions have been encouraging to push on in launching 1.0. Now everybody can start using this simple way to start with AR today, even with Google Glass!” What is Connectar? Connectar is a platform that makes it easy to: First and foremost start creating AR content via the simple online creator or the Plug ins/Add ons; Connect existing content-sources to AR using Metaio/Junaio and Layar and later Craftar and Wikitude); To create AR content with the online creator of Connectar and push it to Metaio/Junaio and Layar and later to Craftar and Wikitude; To download plugin/add ons that will connect your WordPress and TYPO3 CMS to AR platform and later Drupal, Joomla, Modx; To create your own Plugin/Add on for your CMS or content source using Connectars Javascript API; To connect any Content source using our API. Connectar’s focus Connectar focusses on: Companies with a lot of content that want to use AR to their advantage or as a business solution to gain profit by reducing costs or generating more revenue; AR implementators who need simple solutions for their customers to let them create and manage their AR content themselves; CMS users who want to connect their CMS to AR to re-use their existing content to push it to AR platforms; Content owners who want to connect their source (Knowledge base, E-learning tool, Catalogue, etc.) to AR to re-use their existing content to push it to AR platforms. About Connectar Connectar adds Augmented Reality as extra channel in the multi-channel environment of online corporate communication. Connectar is an open platform using cloud technology. Any content system can communicate with the Connectar cloud via API or JS API open standards. This allows you to create AR content from inside your own system or with content from your system. Connectar has free to use plug-and-play plugins/extensions for the three most used open source CMS platforms (WordPress, Joomla and TYPO3). Connectar is Zig Websoftware’s initiative. Based in The Netherlands Zig Websoftware develops web and App-solutions for business-to-business-to-consumer markets varying from complex portals to mobile solutions and has over 10 years experience in creating and implementing innovative IT solutions.   As consultants to large Dutch companies Zig Websoftware has always partnered with customers to offer the best tools which enable them to offer the best (online) service possible to their customers. More information More information on Connectar can be found on www.connectar.com. For inquiries please do not hesitate to contact Menno Ouweneel, business development manager on info@connectar.com or by calling +31 35 7200 902....

Rony Greenberg

Rony Greenberg

VP Business Development, Eyesight With over 25 years of experience in sales and business development management, Rony is responsible for corporate strategy and identifying business development opportunities, including partnerships and customer relations for eyeSight. Rony most recently served as the EVP of Sales and Business Development for IXI Mobile. Prior to this Rony was the Director of Strategic Investment for Intel where he had the worldwide responsibility for equity and acquisition deal sources in the wireless segment for Intel Capital. Before working for Intel, Greenberg was the VP of Sales and Marketing for DSP Communications where he was instrumental in the sale of DSPC to Intel....

2014 Auggie Awards™ Finalists Announced! Who Will Win the Big Prizes?

2014 Auggie Awards™ Finalists Announced! Who Will Win the Big Prizes?

Auggie Awards™ Finalists Announced! Join us at the award ceremony on May 28th to discover the winners. Register today – a few seats are still available! The 5th Auggie Award™ Competition is where the best of the best in the Augmented World compete for the one-of-a-kind Auggie Trophy and sponsored prizes. Public voting concluded on May 23rd and determined the finalists in each category. Now, a judging panel is working hard to identify the winners and will award the prizes during the Auggie Award Ceremony on May 28th. 112 nominations were submitted and over 10,000 people voted for their favorites! 1) Best Film – Finalists 2) Best Tools For Developers – Finalists 3) Best Hardware (Eyewear, Wearable, Sensor) – Finalists 4) Best Software – Campaign – Finalists 5) Best Software – Game – Finalists 6) Best Software – Wearable or Mobile App – Finalists 7) Best Solution for Enterprises – Finalists  Prize Sponsors We’re excited to announce that the Ten  2014 Auggie Awards winners will also be awarded the prize of a one-year Team license to DAQRI 4D Studio, a new and powerful cloud-hosted creative tool that makes it easy to create and publish augmented reality experiences (up to 5 licenses per winning team valued at $25,000 per year!). Visit DAQRI.com/4DStudio to learn more. See you at the award ceremony at 7pm on May 28th at the Santa Clara Convention Center!...

PhaseSpace

PhaseSpace

PhaseSpace develops and delivers industry leading motion capture, tracking, and vision processing solutions. Our motion tracking solutions are fast, precise, portable, easy to use, with lowest total ownership cost.  For 20 years, they have been widelyused  in entertainment, life sciences, and engineering applications, and are especially valuable in virtual reality applications.  PhaseSpace active markers provide sub-millimeter resolution up to 960 frames per second at 3,600 x 3,600 resolution, giving up to 64,000 data points per second for real time input at latencies less than 10 milliseconds....

Anush Elangovan

Anush Elangovan

Anush Elangovan is Founder and CEO of Nod Labs whose mission is to create a beautiful way for people to touchlessly and gesturally communicate with the world around them. He worked at Google building Chromebooks before founding Nod Labs. Prior to Google he had worked at Agnilux, FireEye and Cisco. Anush has more than 20 patents pending or issued. He loves extreme skiing, mountaineering and long runs with his dog....

Seebright

Seebright

Seebright will preview and demo a developer prototype of their head-mounted display (HMD) for smartphones, complete with a Bluetooth Low Energy (BLE) wireless controller, and easily swappable eyepieces that enable both augmented and virtual reality. Seebright is developing an affordable HMD platform and SDK that capitalizes on a set of innovative optics and intuitive controls to realize the potential of popular smartphones. Seebright’s platform is well suited for games, education, media viewing and other applications in augmented and virtual reality. Seebright is currently headquartered in Santa Cruz, CA. Visit seebright.com or follow Seebright on Facebook (facebook.com/seebrightR), Twitter (@seebrightR) or YouTube (YouTube.com/seebrightR). Platforms Eyewear, Wearables, Gesture Device Products Smartphone head-mounted display with a Bluetooth Low Energy (BLE) wireless controller...

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