“Gloo” is the virtual stuff which makes the real world better.
Simply put, Gloo is interactive content (like you’d find in a game or on a website) overlaid on places and things in the real world – A set of GUIs for reality – which you experience through your smartphone camera.
Glooey, Inc. is building the apps and toolkits which enable clients, users, and partners to discover, interact with, create, and place gloo.
