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Mauro Rubin was born in Turin, He is thirty-one years old. He developed his first program in “basic language” when he was eleven years old, discovering the passion that would stay with him for the rest of his life. From 1998 to 2001 He teached skydiving in the Italian Army. In 2003 he started to work as analyst developer for several companies including Pricewaterhousecoopers. In 2009 Mauro started to be interested in Augmented Reality and geolocal based services: the Joinpad project was born. In 2010, he organized the first event in Italy focused on Augmented Reality: IAR2010 (Italian Augmented Reality). In December 2010 together with Andrea Gonteri and Alessandro Vannicelli he founded JoinPad, the first Italian Augmented Reality Farm, with the objective to create new user experiences for companies that want to communicate in an innovative way. At present he is CEO of JoinPad.net (JPad srl) and Blogger on plumfake.com.