Dan Eisenhardt, CEO of Recon Instruments, is recognised for bringing the first consumer Heads-up Display technology to the market. In so doing, he turned a technology, once only used by the military, into a fashionable, affordable solution for sports use. Recon Instruments has been showered with some of the world’s most coveted awards and accolades including CES Best of Innovation for Engineering and Design, an Edison Award, Innovation World Cup and a Distree EMEA Award. Dan’s passion for sport coupled with his background in engineering led him to co-found Recon Instruments with the mission to provide customizable, real-time information to athletes of all levels direct-to-eye in a unobtrusive way. With distribution that includes being sold in Apple stores worldwide, and partnerships with some of the best eyewear brands in the world, such as Oakley, Eisenhardt has kept Recon Instruments at the frontier of this technology and has been pivotal in evolving and growing the Heads-up Display category.